Consumers to Access Accounts by Voice Only
14 December 2007 - 12:00AM
Business Wire
Committing a handful of security codes to memory can be difficult
in today�s world of endless passwords and PINs. Now, through a new
strategic alliance between Acxiom� Corporation and VoiceVerified�,
consumers can simply use their voice to access high-security
accounts. SoundAccess�, a new identity protection system offered by
both companies, allows consumers to access accounts remotely with
financial institutions, insurers, retailers and other companies
without the inconvenience of passwords and access codes. Security
is ensured by Acxiom�s rigorous credentialing process to positively
identify individuals prior to enrolling their voiceprint. Unlike
outdated authentication methods in use at many call centers,
SoundAccess uses highly advanced voice algorithms to match a
speaker�s voiceprint with a previously stored sample. SoundAccess
users save money through more efficient call center automation,
less fraud loss and increased customer loyalty and cross-selling
opportunities. �Your voiceprint is as unique as your fingerprint,�
said Jeffrey D. Randol, founder and chief executive officer of
VoiceVerified. �Our patented biometric technology pinpoints the
attributes that make your voice your own so imitators cannot break
through. Consumers will appreciate a secure identity protection
system that eliminates the need to divulge personal information to
strangers or manage endless lists of PINs and passwords. Moreover,
SoundAccess allows a company to deploy a single user credential
across call centers, interactive voice response systems and online
to ensure a consistently convenient customer experience.� �With
the�costs�and damages caused by identity theft reaching more than
$56 billion per year,�prevention has become a�top�priority for many
corporations,� said Jeff Stalnaker, Acxiom Financial Services
Organization leader. �Acxiom is widely recognized as a leader in
identity fraud prevention through its superiority in the automated
verification and authentication of an individual�s identity. We are
combining this powerful credentialing with VoiceVerified�s
state-of-the-art technology to advance the way companies reduce
losses from identity theft and fraud.� When using the identity
verification system, customers are prompted to repeat five randomly
generated digits that change with each call. This prevents a
person�s voice from being easily imitated by a recording or an
imposter. This end-to-end solution provides single-user
credentialing for customers across all their accounts for enhanced
security and convenience. �Identity proofing is the complement of
authentication,� said Ant Allan, a Gartner analyst who covers the
security and privacy industries. �It verifies an individual's
claimed identity before authentication credentials are issued.
Appropriately strong identity-proofing is just as necessary as
appropriately strong authentication; together, identity proofing
and authentication provide identity assurance.� According to the
recently released Unisys Security Survey and Index, which surveys
consumers about security issues, �of the major concerns globally,
overall, financial security issues produce the most worry. Concern
over identity theft is the number one or number two concern in all
countries except for Italy.� Unfortunately, many existing identity
theft solutions are disappointing for consumers. Smartcards can be
lost or stolen. Security codes can be identified by keystrokes.
Passwords are either too complex to remember or so easy that others
can guess them. And the more accounts consumers have, the more
confusing it gets. Consumer frustration associated with remote
authentication can wreak havoc on a company�s customer
relationships. �This product lets companies increase security and
privacy while improving customer convenience,� Stalnaker said.
About Acxiom Corporation Acxiom Corporation (Nasdaq: ACXM)
integrates data, services and technology to create and deliver
customer and information management solutions for many of the
largest, most respected companies in the world. The core components
of Acxiom's innovative solutions are Customer Data Integration
(CDI) technology, data, database services, IT outsourcing,
consulting and analytics, and privacy leadership. Founded in 1969,
Acxiom is headquartered in Little Rock, Ark., with locations
throughout the United States and Europe, and in Australia, China
and Canada. For more information, visit www.acxiom.com. About
VoiceVerified The VoiceVerified service automates biometric
verification for merchants, banks, brokerages, agencies, employers
and organizations that must protect the identity and privacy of
their consumers, employees and/or citizens. Delivered through a
secure Point Service Provider (PSP) platform, the telephony-based
service requires virtually no hardware, licensed software or
modifications to existing systems. Non-intrusive, economical and
accurate, VoiceVerified provides enterprises with a crucial layer
of security to safeguard their corporate image, brand and consumer
relationships. VoiceVerified is based in New Hope, Pa., and grew
through the acquisition and development of voice authentication
technologies. For more information, visit www.voiceverified.com.
Acxiom is a registered trademark of Acxiom Corporation.
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