Acxiom Names Leader for Global Multichannel Marketing Services
28 September 2010 - 12:48AM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in
marketing services and technology, today announced David Baker as
the company’s vice president of Product/Solution Management, Global
Multichannel Marketing Services.
In this role, Baker will lead the development and management of
Acxiom's multichannel marketing solutions. Focused on global
enterprise clients, he will seek to extend the responsiveness,
reliability and reach of Acxiom's well-known database marketing and
email platforms as well as website personalization, mobile, social,
advertising and campaign and interaction management solutions.
“David is a star in the marketing technologies industry and an
indicator of Acxiom’s investment to drive innovation and provide
value to our clients,” said Marty Sunde, Acxiom senior vice
president, Global Products and Solutions. “His combined online and
offline expertise and proven track record to fuse marketing insight
to campaign execution embodies the vision and spirit of Acxiom
today and into the future.”
Prior to joining Acxiom, Baker was vice president, Global
Solutions for Razorfish and held senior leadership positions with
Agency.com, Targetbase, TwelveHorses and MindArrow.
“Acxiom is uniquely poised to capitalize on the increasing
addressability of digital communications, providing incredible new
marketing and advertising opportunities to a global client-base,”
said Baker. “I’ve invested 17 years of hands-on learning to meet
the challenge of this day and I know that we have the talent and
infrastructure necessary to answer its new and sophisticated
questions. I intend to leverage every one of these assets to help
bring success to our clients.”
Acxiom’s Global Multichannel Marketing Services offerings
include email marketing, campaign management, Web analytics,
marketing automation, hosted database solutions, banner and Web
media advertising, and social CRM and measurement platforms.
About Acxiom
Acxiom is a recognized leader in marketing services and
technology that enable marketers to successfully manage audiences,
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized multichannel marketing
strategies. Acxiom leverages over 40 years of experience in data
management to deliver high-performance, highly secure, reliable
information management services. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, USA, and serves clients
around the world from locations in the United States, Europe,
Asia-Pacific, the Middle East and South America. For more
information about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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