Mindshare Selects Acxiom to Improve Advertising Effectiveness
20 June 2012 - 12:15AM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in
marketing services and technology, today announced that it has been
selected by Mindshare as the consumer insights provider for CORE,
Mindshare’s new data-driven marketing intelligence platform.
Through CORE, Acxiom delivers its unique breadth and accuracy of
consumer insights to data-driven marketers. Initially, the
partnership which is exclusive for demographic, lifestyle and
segmentation data, covers the USA, Europe and Australia, but the
companies intend to increase the breadth of data and country
availability in the future.
“Acxiom has long been a leader in data quality and privacy,”
said Steve Plimsoll, chief technology officer, Mindshare Worldwide.
“CORE clients will benefit from Acxiom’s proven ability to identify
a broad range of consumer insights in a privacy-assured and secure
manner.”
“Mindshare has built a tremendous track record of providing
insights, ideas and impact to its clients. Acxiom is extremely
proud to have been chosen for their CORE platform,” said Acxiom
Chief Revenue Officer Nada Stirratt. “Our assets will enable all
CORE clients to target smarter and drive better results around the
world.”
About Acxiom
Acxiom is a recognized leader in marketing services and
technology that enable marketers to successfully manage audiences,
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized, multichannel marketing
strategies. Acxiom leverages over 40 years of experience in data
management to deliver high-performance, highly secure, reliable
information management services. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, USA, and serves clients
around the world from locations in the United States, Europe,
Asia-Pacific and South America. For more information about Acxiom,
visit Acxiom.com.
About Mindshare
Mindshare is a global media and marketing services network with
billings in excess of $27.8 billion (source: RECMA). The network
consists of 113 offices in 82 countries throughout North America,
Latin America, Europe, Middle East, and Asia Pacific, each
dedicated to forging competitive marketing advantage for businesses
and their brands. Mindshare is part of GroupM, which oversees the
media investment management sector for WPP, the world’s leading
communications services group.
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