Springleaf Financial Signs Agreement with Acxiom for High-Performance Customer and Prospect Database Management
22 July 2013 - 10:02PM
Business Wire
Springleaf Financial, a leader in consumer credit, has selected
Acxiom® (Nasdaq: ACXM) to provide customer and prospect database
management support, including new customer acquisition, early
engagement, ongoing customer development and analytics.
Springleaf will use Acxiom’s Acquisition Database Solution
supporting customer and prospect marketing through all customer
touch points, including mobile, email and direct mail across all
U.S. markets.
“We chose Acxiom because we have total confidence in their
experience to deliver leading-edge innovation in a cost-effective
manner,” said Springleaf’s Chief Marketing Officer Scott Lascelles.
“Their ability, as a partner, to help us continue to expand and
grow our business is proven in our industry.”
“Acxiom will help Springleaf build on their 90+ years of
personalized service with customers and prospects,” said Acxiom
Chief Revenue Officer Nada Stirratt. “We are thrilled to play a
part in their success by leveraging our leading-edge marketing
applications delivered efficiently to their desktops.”
About Springleaf Finance
Springleaf Finance, Inc., through its subsidiary companies
(Springleaf), is a leading provider of consumer credit based in
Evansville, Indiana. Springleaf makes secured and unsecured
personal loans. In addition to its lending activities, Springleaf
offers credit and non-credit insurance through subsidiary insurance
companies. Springleaf has over one million customers and originates
loans through its more than 800 branches located across the U.S.
For more information, visit www.SpringleafFinancial.com.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
AcxiomWyatt Jefferies, 501-252-8246Corporate
Communicationswyatt.jefferies@acxiom.comGACXM
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