MyAcxiomPartner.com Sets the Standard for Simpler, More Effective Social and Mobile Ad Campaigns
19 August 2014 - 11:00PM
Business Wire
Self-Service Portal Brings Advantages of Large
Enterprise Marketing Analytics and Ad Targeting to Business Owners
Providing Greater Return for their Marketing Investment
Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced MyAcxiomPartner.com,
an easy-to-use self-service site that enables business owners and
marketers the ability to build and launch targeted, multichannel
advertising campaigns at a fraction of the cost of previously
available solutions.
MyAcxiomPartner.com provides businesses precise audience
targeting to reach consumers who will most likely take advantage of
their marketing offers. Thousands of pre-built scored models are
available for immediate use when building a mailing list, phone
list, or digital campaign. Furthermore, MyAcxiomPartner.com
empowers businesses to execute multichannel mobile and social
campaigns with the publisher of their choice, applying the same
filters used when generating a prospect list for direct mail.
“We live in an increasingly digital and mobile world, where
consumers are checking their smartphones 150 times per day,” said
Jeff Standridge, vice president and head of Acxiom’s small and
medium business strategy. “MyAcxiomPartner.com was created with the
goal of combining the power of Acxiom’s enterprise marketing engine
with the ease and flexibility of a self-service portal. Now, with
the click of a button, businesses can target customers on mobile
and social with the same precision they’ve been able to achieve for
years with direct mail.”
“Selecting Acxiom as our campaign partner provided us with
better income targeting and precise locations in the Bay area- all
through its simple MyAcxiomPartner.com service,” said Janice
Burney, senior vice president of marketing, Breakaway Funding.
“Working with a respected brand such as Acxiom, for us as a smaller
business, also provides our clients with a sense of
confidence.”
With MyAcxiomPartner.com, businesses can order sales leads and
mailing lists on demand; clean, refresh and enhance their database;
and, gain customer insight through detailed reports. The
self-service portal also provides business owners with key
benefits, including the ability to earn reward points with each
order; place orders via any device, including iPads and iPhones;
draw their own map to order new leads; and, easily access prior
orders or exclude existing customers.
“Small businesses, such as ours, can’t afford to waste marketing
dollars reaching consumers who aren’t likely to take advantage of
our offers,” said Unique Two Limousine CEO Marcello Bustamante.
“With MyAcxiomPartner.com’s self-serve approach, it’s simpler for
us to reach our best targets through the site’s easy-to-use
marketing analytics and ad targeting capabilities. We can now build
our own creative, launch ads and build out direct mail, social and
mobile campaigns using fewer marketing dollars than are usually
associated with a multichannel campaign.”
About MyAcxiomPartner.com
MyAcxiomPartner is an easy-to-use site powered by Acxiom where
businesses of any size may conveniently order marketing services
that help them find new customers faster, save money, and improve
direct marketing ROI.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuse trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
AcxiomInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.comGACXM
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