LiveRamp Extends Data Connectivity Partnership with Google
26 May 2016 - 10:00PM
Business Wire
Announces Integration with Google Customer
Match
LiveRamp™, an Acxiom® company, today announced an expanded
partnership with Google, adding Customer Match to an extensive set
of integrations that include Google Analytics 360 Suite, Google
DoubleClick Digital Marketing solutions, and Google Store
Transactions for both AdWords and DoubleClick Search. The new
integration with Google Customer Match enables brands to swiftly
activate their first-party data for targeting across YouTube,
Search, and Gmail.
“Google offers tremendous scale for reaching audiences with
relevant messages across channels and devices,” said Travis May,
President and General Manager of LiveRamp. “Our expanded
partnership makes it even easier for brands to activate their
first-party data across Google’s expansive suite of advertising
products, particularly in Search.”
Through the integration, LiveRamp clients can now use LiveRamp
Connect to activate their first-party emails for targeting and
suppression across Google YouTube, Search, and Gmail. Instead of
uploading their customer data files to multiple locations, clients
can benefit from the simplicity of activating their email customer
files through Customer Match with a few simple clicks.
This is the latest of several integrations designed to make it
secure and easy for brands to use their first-party data in digital
marketing efforts. Through LiveRamp Connect, clients can also
benefit from integrations that support targeting, attribution, and
closed-loop measurement through Google Analytics 360, Google
DoubleClick Bid Manager, Google DoubleClick Search, and Google
Store Transactions.
About LiveRamp
LiveRamp connects more than 300 digital marketing platforms and
data providers. By onboarding customer data into the targeting,
measurement, and personalization products developed by our
partners, we help leading brands eliminate data silos and run more
efficient marketing programs. LiveRamp is an Acxiom company,
delivering privacy safe solutions to market and honoring the
best-practices of leading associations including the Digital
Advertising Alliance’s (DAA) ICON and App Choices programs. For
more information, visit www.LiveRamp.com.
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AcxiomSherry Hamilton, 501-252-6029Corporate
Communicationssherry.hamilton@acxiom.comGACXM
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