Adobe Named a Leader Among Web Analytics Vendors by Independent Research Firm
08 November 2017 - 4:50AM
Business Wire
Adobe (Nasdaq:ADBE) today announced that the company has been
recognized as a leader in “The Forrester Wave™: Web Analytics, Q4
2017” report. Of the seven vendors evaluated, Adobe was among two
named a leader for its strength within the web analytics market.
Adobe received the highest scores of all participating vendors in
the current offering and market presence categories, as well as in
nine criteria, including analytics and reporting; artificial
intelligence; data ingestion; dashboards and alerts; data
repository, model and access; performance; partner ecosystem; web
analytics revenue and number of enterprise customers.
“Adobe maintains its dominant position and strength within the
web analytics market,” stated Forrester in its Web Analytics
Report. “… Adobe has sought to emphasize features that democratize
meaningful and actionable digital insights to anyone in the
enterprise. It has concentrated efforts on making the UI more
intuitive and building on capabilities that allow the exploration
of data breakdowns, relationships and comparisons.” A complimentary
copy of “The Forrester Wave™: Web Analytics, Q4 2017” report is
available for download here.
“We are proud to be recognized as a leader in web analytics,”
said Bill Ingram, vice president, Adobe Analytics Cloud. “Building
on our long heritage in web and customer analytics, as well as
delivering continual innovation in this space, we’ve helped define
this important category. This expertise, combined with Adobe’s
creative legacy, proves that Adobe Experience Cloud is unique in
helping high-growth brands deliver intelligent, intuitive and
effective customer experiences.”
Adobe Analytics Cloud is the award-winning analytics backbone of
Adobe Experience Cloud, which helps clients manage more than 150
trillion data transactions annually. It is the industry’s
best-selling and most advanced enterprise analytics solution. Major
brands, including two-thirds of the Fortune 100, leverage Adobe
Analytics Cloud for customer intelligence including T-Mobile, The
Home Depot, Mastercard, Ford, MGM Resorts, Citibank, Dell, NBC
Universal, Heathrow Airport and thousands more.
About Adobe Analytics Cloud
Adobe Analytics Cloud, part of Adobe Experience Cloud, is the
customer intelligence engine that powers businesses by enabling
them to move from insights to action in real-time by uniquely
integrating audience data across all Adobe clouds. Adobe Analytics
Cloud combines Adobe Audience Manager, the leading data and
audience management platform, and Adobe Analytics, the industry
leading solution for applying real-time analytics and detailed
audience segmentation across all marketing channels. Built on the
Adobe Cloud Platform, which provides open APIs, a standard data
model, and Adobe Sensei, Adobe’s unified AI and machine learning
framework, Adobe Analytics Cloud enables brands to better capture,
aggregate, rationalize and understand vast amounts of their own
disparate data and then translate that data into singular profiles
of their customers.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20171107006417/en/
AdobeAshley Levine, 415-832-4161aslevine@adobe.comKevin Fu,
415-832-4161kfu@adobe.com
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