GIG Retail Expands Media Services to the United States
05 May 2022 - 12:00AM
GIG Retail, the Leeds, U.K.-based retail media consultancy acquired
by Advantage Solutions in January 2021, is expanding its presence
and impact in the United States, providing grocery retailers and
brands end-to-end solutions to build out their retail media
capabilities and grow their revenues.
GIG Retail, which works with some of the world’s largest
retailers, provides strategy and execution across all retail media,
including digital media, in-store product demos and signage, and
curbside signage. The agency offers sales and operational
outsourcing, platform development, partner management, data
solutions — including data acquisition, architecture,
infrastructure and visualization — and return on ad spend
reporting, helping retailers to quantifiably demonstrate to brands
the value of investing in retail media.
“We’re a proven partner in conceptualizing, operationalizing and
commercializing omnichannel retail media propositions, filling the
gaps left by third-party marketing service providers and large
consultancies,” said Gregory J. Stevens, general manager, GIG
Retail U.S., based in New York. “We’re excited to be working now
with next-tier and specialty retailers in the United States to
partner with brands who want to connect better with their shoppers
online and in stores.”
Last year saw 53.4% growth in U.S. digital retail media ad
spending, which is expected to exceed $50 billion — nearly 20% of
digital ad spending — in 2023, according to eMarketer. “There is
nearly unlimited potential for retailers to grow their media
platforms and for brands to engage with and convert shoppers,”
Stevens said. “Our technology- and data-driven solutions enable us
to glean and act on the audience insights at the heart of retail
media innovation and monetization.
“As the retail media space explodes with opportunity, there is a
real and growing need to measure results, prove return on
investment and act quickly so that brand partners can maximize
both.”
About GIG Retail
GIG Retail provides strategy and end-to-end solutions that
enable retailers to launch and grow their retail media proposition.
Services include sales and operational outsourcing, platform
development, partner management, data solutions and ROAS reporting.
Learn more at gigretail.com.
About Advantage Solutions
Advantage Solutions is a leading provider of outsourced sales
and marketing solutions to consumer goods companies and retailers.
Our data- and technology-driven services — which include
headquarter sales, retail merchandising, in-store and online
sampling, digital commerce, omnichannel marketing, retail media and
others — help brands and retailers of all sizes get products into
the hands of consumers, wherever they shop. As a trusted partner
and problem solver, we help our clients sell more while spending
less. Headquartered in Irvine, California, we have offices
throughout North America and strategic investments in select
markets throughout Africa, Asia, Australia and Europe through which
we serve the global needs of multinational, regional and local
manufacturers. Learn more at advantagesolutions.net.
Contact
Will MintonVice President, Corporate Marketing &
CommunicationsAdvantage Solutions
press@advantagesolutions.net
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