Amplitude Welcomes Tifenn Dano Kwan as Chief Marketing Officer
05 October 2022 - 12:00AM
Business Wire
Three-time CMO to lead and scale Amplitude’s
marketing organization
Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics
platform, today announced the appointment of Tifenn Dano Kwan as
its new Chief Marketing Officer. With a track record for driving
product-led growth, building strong teams, and accelerating
pipeline, Dano Kwan will oversee all aspects of Amplitude’s
marketing organization. She will join Amplitude’s executive
leadership team and report to Thomas Hansen, Amplitude’s
President.
“Our goal is to make Amplitude’s #1-ranked product analytics
solution the essential platform for product, data, engineering, and
growth leaders alike,” said Hansen. “As we scale our marketing
organization, Tifenn champions everything we believe in at
Amplitude. She has the perfect mix of operational excellence, a
deep understanding of the needs of product and data leaders, and a
strong product-led growth muscle. Tifenn is a leader of leaders,
and I am thrilled to welcome her to the team.”
Dano Kwan will lead Amplitude’s marketing strategy and will
oversee its corporate marketing, product marketing, and revenue
marketing teams. An accomplished digital marketing leader, Dano
Kwan was most recently the CMO at Collibra, a leading data
intelligence platform, where she led a data-driven transformation
of its marketing function and built a category-leading brand. Prior
to Collibra, she was the CMO at Dropbox (Nasdaq: DBX), where she
drove sustainable and profitable revenue growth through a
customer-centric, digital-first approach. Dano Kwan also held
numerous marketing leadership roles at SAP, including as CMO of SAP
Ariba and SAP Fieldglass. She holds a Master's of Law from L’ICES,
l’Institut Catholique de Vendée and a Master's of Management from
Audencia Business School. Dano Kwan is a graduate of the Kellogg
Executive Education CMO Program.
“People love Amplitude’s product. Not only does it give
visibility into the entire customer journey, it helps companies
build incredible products that drive growth,” said Dano Kwan.
“Amplitude’s product superiority combined with its passionate and
humble leadership team is exactly why I couldn’t pass up the
opportunity to join. I look forward to working with this growing
team and am excited to become an Amplitude power user myself. I
believe digital analytics is going to transform the way businesses
grow.”
Dano Kwan will support Amplitude’s marketing efforts as the
company expands its best-in-class digital analytics platform. With
strong customer feedback core to the company’s growth, Amplitude
ranked #1 across nine categories in the G2 Fall 2022 Report,
including as the #1 Product Analytics solution for the ninth
quarter in a row and the #1 Mobile App Analytics solution for the
fourth quarter in a row.
Dano Kwan will be meeting with customers and industry experts at
Cohort 2022, an in-person event for product, growth, and data
leaders, taking place on November 14, 2022 at Bespoke in San
Francisco. Attendees will hear from leaders at Canva, Webflow,
Reforge, Notion, and more about how they're unlocking growth for
2023. Register today!
About Amplitude Amplitude is a leading digital analytics
platform. More than 1,800 customers, including Atlassian,
Chick-fil-A, Marks & Spencer, NBCUniversal, PayPal, Shopify,
and Under Armour rely on Amplitude to gain self-service visibility
into the entire customer journey. When teams understand how people
are using their product, they can deliver better product
experiences. With Amplitude, teams can understand what product
features are working, where users are getting stuck, and what
actions lead to the right outcomes. Nothing is more critical to
driving revenue growth. Amplitude is the best-in-class analytics
solution for product, data, and marketing teams, ranked #1 in
multiple categories in G2’s 2022 Fall Report. Learn how to optimize
your digital products and business at amplitude.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20221003006004/en/
Communications Darah Easton press@amplitude.com
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