Amazon Holds Bad Actors Accountable, Protects Customers and Brands from Counterfeit
08 June 2022 - 2:01PM
Business Wire
Latest Brand Protection Report highlights how
Amazon safeguards customers, brands and selling partners from
counterfeiters
Amazon (NASDAQ:AMZN) today released its second Brand Protection
Report, which highlights Amazon’s commitment to the authenticity of
goods sold in its store and to fighting bad actors so that
customers can shop with confidence.
Amazon and its millions of selling partners—the vast majority of
which are small and medium-sized businesses—serve hundreds of
millions of customers worldwide. Customers expect that when they
purchase an item in Amazon’s store, sold either by Amazon or by one
of its third-party selling partners, they will receive an authentic
product.
In 2021, Amazon invested more than $900 million and had more
than 12,000 people—including machine learning scientists, software
developers, and expert investigators—who were dedicated to
protecting customers, brands, selling partners, and their store
from counterfeit, fraud, and other forms of abuse.
“Our team continues to innovate to stay ahead of bad actors
while working in partnership with rights owners, law enforcement,
and other experts to ensure customers can continue to shop with
confidence,” said Dharmesh Mehta, Amazon’s vice president of
Selling Partner Services. “While we are proud of the progress we
have made, we will not stop until we drive counterfeits to zero in
our store.”
The second Amazon Brand Protection Report details a wide range
of progress against three key areas: powerful and highly effective
proactive efforts to protect Amazon’s store; industry-leading tools
enabling rights owners to partner with us to better protect their
brands; and holding bad actors accountable. Here are some
highlights from the report:
- Deterring and Stopping Bad Actors: Amazon stopped more
than 2.5 million attempts to create fraudulent selling accounts,
preventing these bad actors from publishing a single product for
sale. This is down from more than 6 million attempts the prior
year, thanks to robust seller and product vetting, along with
efforts to hold bad actors accountable that are deterring them from
attempting to sell on Amazon.
- Increasing Adoption of Brand Protection Tools: Brand
Registry, which unlocks a suite of tools to build and protect a
brand on Amazon, grew to include more than 700,000 active brands,
an increase of 40% from the prior year. At the same time, the
average number of valid notices of infringement submitted to Amazon
by a brand in Brand Registry decreased by 25% from the prior year,
as continued growth in the adoption and efficacy of automated brand
protection tools continue to reduce the number of issues that
brands are able to find and report.
- Holding Counterfeiters Accountable: Amazon’s Counterfeit
Crimes Unit (CCU) continued to focus on ensuring that
counterfeiters are held accountable—stopping them from abusing
Amazon’s stores and those of other retailers across the industry.
In 2021, Amazon’s CCU:
- Filed civil litigation against more than 170 counterfeiters in
U.S. courts.
- Sued or referred more than 600 criminals for investigation in
the U.S., UK, EU, and China, an increase of more than 300% over
2020.
- Identifying and Seizing Counterfeits: Amazon identified,
seized, and appropriately disposed of more than 3 million
counterfeit products, preventing them from harming customers or
being resold elsewhere in the retail supply chain. This includes
counterfeits that were sent to Amazon’s fulfillment centers and
situations where Amazon worked with brands and law enforcement to
find counterfeiters’ warehouses and facilities, and get them shut
down.
- Forging Public-Private Partnerships: Amazon published a
blueprint for public and private sector partnership to stop
counterfeiters, building on learning and progress in protecting
Amazon’s store. This included the importance of information
exchanges in the private sector to stop counterfeiters across
retailers, partnering with customs to protect the borders, and the
need for increasing resources for law enforcement to prosecute
counterfeiters. That blueprint is driving productive dialogue and
helping shape data sharing pilots and potential legislation.
To view the full Amazon Brand Protection Report, click here.
About Amazon Amazon is guided by four principles:
customer obsession rather than competitor focus, passion for
invention, commitment to operational excellence, and long-term
thinking. Amazon strives to be Earth’s Most Customer-Centric
Company, Earth’s Best Employer, and Earth’s Safest Place to Work.
Customer reviews, 1-Click shopping, personalized recommendations,
Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing,
Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa,
Just Walk Out technology, Amazon Studios, and The Climate Pledge
are some of the things pioneered by Amazon. For more information,
visit amazon.com/about and follow @AmazonNews.
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