New Atheros SmartLink Technology Delivers Highest Performance for Powerline Connectivity
17 May 2011 - 10:00PM
Marketwired
Atheros Communications, Inc. (NASDAQ: ATHR), a global leader in
innovative technologies for wireless and wired communications,
today announced SmartLink™, a new technology that enhances the
performance and coverage of powerline technology by transferring
data across all three electrical wires -- line, neutral and ground.
Analogous to Wi-Fi switched antenna diversity, this new offering
increases data throughput and is able to deliver carrier-grade
multiple HD video streams within a single home.
SmartLink is a key component to Atheros' newly expanded Hy-Fi™
product portfolio, which showcases an innovative approach to
solving many home networking issues consumers face, including
complicated installation, spotty coverage and inadequate bandwidth
for media applications. SmartLink improves performance by up to 50
percent at previously hard-to-reach outlets in the home. As a
result, home networks receive better coverage, and the ability to
deliver carrier-grade triple-play services including multiple HD
video streams.
Key Facts:
- SmartLink enhances throughput of the current Atheros
AR7400-based powerline communications (PLC) adapters by up to 50
percent in high attenuation areas in the home.
- By providing the greatest performance improvement in the most
challenging outlets, SmartLink overcomes most environmental noise,
filtered AC outlet strips and noisy equipment to ensure continuous
streaming HD video throughout the home.
- Analogous to Wi-Fi switched antenna diversity, SmartLink works
by using all three wires -- line, neutral and ground. This advanced
powerline technology uses real-time information to send packets
over the best powerline path (line-neutral or line-ground),
dynamically adapting to changing conditions on a per-packet basis
using a smart algorithm.
- SmartLink is fully interoperable with existing HomePlug®
AV/IEEE1901 devices to ensure full performance benefit with
SmartLink on both sides.
- Along with the introduction of SmartLink, Atheros is
introducing a new reference design, the PL-19 Gigabit Ethernet Wall
Adapter. This reference design incorporates everything needed for
the adapter on one low cost PCB and features low power management,
low profile housing and support for IEEE 802.3az. The reference
design includes a schematic, Gerber, a reference bill of materials,
datasheets, application notes and software.
Supporting Quotes:
Dan Rabinovitsj, senior vice president and general manager,
networking business unit, Atheros Communications: "With our strong
portfolio in wireless and wired connectivity technologies, Atheros
is optimally positioned to bring value to customers serving this
exciting market. SmartLink is a demonstration of our commitment to
provide innovative home and industrial networking solutions. By
enhancing powerline technology, SmartLink increases coverage and
bandwidth for applications consumers enjoy most, including
multi-room HD video streaming, video-on-demand and 3-D gaming."
Flint Pulskamp, research director, wireless semiconductors,
International Data Corporation (IDC): Consumers are looking to
access and enjoy rich content not only in their living rooms, but
throughout their homes through connected TVs, set top boxes,
Blu-ray players and other devices. Ultimately, a combination of
wired and wireless solutions will likely play a part in the home.
Powerline is one option that has the potential to help consumers
overcome many typical home networking issues, and thereby encourage
the adoption of an increasing number of connected home media
devices per household.
About Atheros Atheros Communications
delivers innovative technologies for wireless and wired
communications. Its mission is to invent technologies that connect
and empower people in ways that are elegant and accessible to all.
Building upon its broad expertise in RF and mixed signal
semiconductor design, Atheros' portfolio includes a wide variety of
connectivity solutions that are used by many of the world's leading
networking equipment, computing and consumer device manufacturers.
Headquartered in San Jose, California, Atheros has a significant
and growing presence in Asia and Europe to serve its global
customer base. For more information, visit www.atheros.com.
Atheros, the Atheros logo, SmartLink and Hy-Fi are trademarks of
Atheros Communications, Inc. HomePlug is a registered trademark of
the HomePlug Powerline Alliance. All other trademarks mentioned in
this document are the sole property of their respective owners.
NOTE ON FORWARD-LOOKING STATEMENTS:
Except for the historical information contained herein, the
matters set forth in this press release, including the features,
benefits and performance of Atheros' products and technologies,
including its SmartLink technology, and the expectation that a
combination of wired and wireless solutions will likely be used in
the home in the future, are forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are subject to risks and
uncertainties that could cause actual results to differ materially,
including, but not limited to, difficulties in the development of
new and enhanced products, general economic conditions, the effects
of competition and technological change, and the risks detailed in
Atheros' Annual Report on Form 10-K for the year ended December 31,
2010, as amended, and its Quarterly Report on Form 10-Q for the
quarter ended March 31, 2011 , as filed with the Securities and
Exchange Commission, and in other reports filed with the SEC by
Atheros from time to time. These forward-looking statements speak
only as of the date hereof. Atheros disclaims any obligation to
update these forward-looking statements.
Editorial Contact: Laurie Falconer Atheros Communications
408-616-3036 laurie.falconer@atheros.com Investor Contact:
David H. Allen Atheros Communications 408-830-5762
david.allen@atheros.com
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