Industry Accolades for Avid Customers at BAFTA® Television Awards
18 May 2017 - 11:00PM
Avid® (Nasdaq:AVID), a leading global media technology provider for
the creation, distribution, and monetization of media assets for
global media organizations, enterprise users, and individual
creative professionals, today congratulates its award-winning and
nominated customers for their outstanding achievements at the
Virgin TV British Academy Television Awards, hosted by the British
Academy of Film & Television Arts (BAFTA®).
The awards recognize the very best in television
broadcast on British screens in 2016 with the most prestigious
British television industry accolade. With projects brought to life
with industry-standard tools from the Avid Artist Suite nominated
across multiple categories, Avid talent was of the highest caliber
in the 2017 shortlist.
Many of Britain’s most respected creative
professionals relied on Avid’s comprehensive tools for media
creation to deliver a catalog of compelling and unforgettable
programming. They used tools like the preeminent nonlinear editing
system Avid Media Composer® and the industry-standard digital audio
software Avid Pro Tools®, powered by the MediaCentral® Platform—the
industry’s most open, tightly integrated and efficient platform
designed for media.
Documentary series 24 Hours in Police Custody
follows the trials and tribulations of the British police force,
and was nominated in the Factual Series category. Brought to
screens by The Garden Productions, the series was cut on Media
Composer by post house Evolutions TV.
“With such a high caliber of television content
creators nominated, it’s a privilege to be nominated for a BAFTA
for the work we completed on 24 Hours in Police Custody,” said
Simon Kanjee, Managing Director of Evolutions TV. “Media Composer
is vital when our customers edit and it gives us the freedom to
work at the speed our customers require to meet demand.”
The majority of nominees for the BAFTA TV Award for
Soap and Continuing Drama, including iconic British soap operas
EastEnders and winner Emmerdale, also relied on Media Composer. In
the Drama series category, another award-winning project crafted
with Avid solutions was the critically acclaimed BBC drama series,
Happy Valley, which explores the grittier, darker side of everyday
British society.
“Avid’s industry-leading solutions have enabled our
distinguished customer community of the UK’s most talented,
creative storytelling professionals to connect with their audiences
more efficiently, powerfully and collaboratively,” said Avid
President, Jeff Rosica. “We congratulate everyone involved on their
outstanding achievements and we look forward to seeing the work
that they and their peers create for all of our enjoyment in the
future.”
Other award-nominated projects that relied on Avid
creative tools include entertainment programming like Strictly Come
Dancing and sports productions like Six Nations: England v
Wales.
About Avid
Through Avid Everywhere™, Avid delivers the
most open and efficient media platform, connecting content creation
with collaboration, asset protection, distribution and
consumption. Avid’s preeminent customer community uses Avid’s
comprehensive tools and workflow solutions to create, distribute
and monetize the most watched, loved and listened to media in
the world—from prestigious and award-winning feature films, to
popular television shows, news programs and televised sporting
events, and celebrated music recordings and live concerts. With the
most flexible deployment and pricing options, Avid’s
industry-leading solutions include Pro Tools®, Media Composer®,
Avid NEXIS™, Interplay®, ProSet™ and RealSet™, Maestro™,
PlayMaker™, and Sibelius®. For more information about Avid
solutions and services, visit www.avid.com, connect with Avid
on Facebook, Instagram, Twitter, YouTube, LinkedIn,
or subscribe to Avid Blogs.
© 2017 Avid Technology, Inc. All rights reserved.
Avid, the Avid logo, Avid Everywhere, Avid NEXIS, iNEWS, Interplay,
AirSpeed, Maestro, MediaCentral, Media Composer, Playmaker, Pro
Tools, and Sibelius are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or
other countries. The Interplay name is used with the permission of
the Interplay Entertainment Corp. which bears no responsibility for
Avid products. Academy Awards and Oscar are the registered
trademarks and service marks of the Academy of Motion Picture Arts
and Sciences. All other trademarks are the property of their
respective owners. Product features, specifications, system
requirements and availability are subject to change without
notice.
PR Contacts:
Sara Griggs
Avid
sara.griggs@avid.com
+1 310-907-6906
Red Lorry Yellow Lorry (Avid’s PR agency)
Josh Paterson – UK
Tanya Roberts – USA
avid@rlyl.com
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