CommScope Research on Gen Z Tech Intimates Reveals an Always-On Mindset
16 October 2017 - 11:05PM
Business Wire
— New global research reveals trends,
attitudes and behaviors among tech savvy consumers —
New global research from CommScope underscores why Generation Z
is the most technology intimate and connection dependent in
history, with unique viewpoints and expectations for the devices,
technologies and people they depend on for their always-on
lifestyle.
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The Generation Z Study of Tech Intimates
by CommScope (Photo: Business Wire)
The research, involving 4,003 advanced technology users aged 13
to 22 in eight major cities around the world—also revealed
that:
- Nearly two-thirds feel that the “age of
privacy is over” and that nothing they do online is private,
although most try to protect their personal privacy at all
costs.
- Their number one desired career was to
be a famous YouTuber, followed by a cutting-edge software developer
and Twitter celebrity with over one million followers.
- The heaviest users check their
smartphones more than 30 times an hour.
- Gen Zers are increasingly prolific
content creators and share that content freely with others via
their networked devices.
- More than 50 percent say internet
access (or lack thereof) impacts who they socialize with and 49
percent saying it influences what products they purchase.
- Gen Zers are far happier with their
smartphones than with their service providers.
- More than 60 percent of respondents are
dissatisfied with their network connectivity when away from home,
where they consider connectivity crucial to their lifestyles.
“Tech intimates, who check their devices every three minutes on
average, are set to shape how we live, work and play in the
future,” said Fiona Nolan, senior vice president of Global
Marketing at CommScope. “Their attitudes and usage of technology
will have a big impact on society, paving the way for significant
social, political and technological changes.”
The extensive research findings and in-person interviews,
available at http://www.commscope.com/insights, showed three
significant outcomes in terms of how this technology-intimate age
group relates to the technology they use and rely on:
- Time—Gen Z sees time as a form of
currency, using their connected devices to spend, save and waste
time. As the always-on generation, technology runs as an appendage
or extension of their very identity. That identity is showcased
through the apps where they spend the most time – YouTube,
WhatsApp, Facebook and Instagram.
- Place—Through their connected devices,
Gen Zers exist in a virtualized world where expression, enhancement
and entertainment dominates. The smartphone is their social hub and
the epicenter of how they conduct their lives, and they feel safe
and adept in this highly connected, content-sharing world. Because
they are so hyperconnected, it isn’t surprising that 63 percent say
it would be extremely difficult to live without their
smartphone.
- Attitude—Smart, opinionated and
attached, Gen Z finds fulfillment in their devices. Their
smartphones make them feel secure and they form rituals and habits
related to using their devices more and more. Technology is
essentially an indistinguishable part of their very identity and
intertwined in their daily lives. Prioritizing longer battery life,
more memory/storage and faster internet speeds highlights their
obsessive relationship with their device.
“These ‘Tech Intimates’ are huge consumers of mobile bandwidth
and key influencers for their peer groups,” Nolan stated. “We are
committed to continually looking for insights to understand the
needs of tomorrow’s user and help shape the networks of the future.
This research identifies areas of opportunity for service
providers, smartphone manufacturers and businesses to attract
loyalty from this generation as they look for faster, more reliable
and ubiquitous network connectivity.”
To understand more about the emerging technology, network and
communication needs of these Gen Z Tech Intimates, download the
full research report. For images related to the research, visit our
Flickr page.
About the Research
CommScope, partnering with an independent market research firm,
conducted research in early 2017 with 4,003 respondents between the
ages of 13-22 in eight global markets including New York, Buenos
Aires, London, Berlin, Bangalore, Hong Kong, Seoul and Tokyo. The
participants self-identified as a frequent user of smartphones,
checking at least five times an hour, and agreed that they are
among the first of their friends to get the latest technology.
About CommScope:
CommScope (NASDAQ: COMM) helps design, build and manage wired
and wireless networks around the world. As a communications
infrastructure leader, we shape the always-on networks of tomorrow.
For more than 40 years, our global team of greater than 20,000
employees, innovators and technologists have empowered customers in
all regions of the world to anticipate what’s next and push the
boundaries of what’s possible. Discover more
at www.commscope.com.
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This press release includes forward-looking statements that are
based on information currently available to management,
management’s beliefs, as well as on a number of assumptions
concerning future events. Forward-looking statements are not a
guarantee of performance and are subject to a number of
uncertainties and other factors, which could cause the actual
results to differ materially from those currently expected. In
providing forward-looking statements, the company does not intend,
and is not undertaking any obligation or duty, to update these
statements as a result of new information, future events or
otherwise.
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version on businesswire.com: http://www.businesswire.com/news/home/20171016005473/en/
CommScopeNews Media Contact:Kris Kozamchak+1
972-792-3311 or publicrelations@commscope.comorFinancial
Contact:Jennifer Crawford+1 828-323-4970
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