Raise the Future Partners with Digimarc to Protect Its Most Precious Assets
16 November 2023 - 2:05AM
Business Wire
Digimarc Validate maximizes protection and
exposure for digital profiles of youth in foster care
Digimarc Corporation (Nasdaq: DMRC), the leader in product
digitization and pioneer in digital watermarking, announced today
that it has partnered with adoption support organization Raise the
Future to help extend the organization’s reach in connecting foster
youth with caring adults and families in honor of National Adoption
Month.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231115491332/en/
With more than 122,000 youth waiting to
be adopted from foster care today, Raise the Future uses Digimarc
Validate to provide a safe, secure, online location, the Heart
Galleries, for potential adoptive families to find and get to know
children waiting for a forever home. (Graphic: Business Wire)
A critical element in Raise the Future’s success is its ability
to safely share digital profiles of children waiting to be adopted
with prospective families online. Using Digimarc Validate, powered
by Secure, Automated, Fair, and Efficient (SAFE™) digital
watermarks, empowers the organization to convey copyright ownership
of digital profiles and protect them against misuse, critical in an
era of generative artificial intelligence (GenAI).
“We encourage everyone to honor National Adoption Month by
helping the children and youth in your communities connect with
caring adults, who can provide the love and security needed to
thrive,” said Lindsay Kaeding, Vice President of Development for
Raise the Future.
With more than 122,000 youth waiting to be adopted from foster
care today, Raise the Future provides a safe, secure, online
location, the Heart Galleries, for potential adoptive families to
find and get to know children waiting for a forever home.
Protecting this vulnerable population without inhibiting potential
connections is a top priority for the organization. By using
Digimarc Validate, Raise the Future has an affordable and
self-serve way to add a multi-layered and machine-readable
identifier to digital images. Digimarc Validate offers immediate
digital copyright protection and is the only solution available
that is powered by SAFE™ digital watermarks to communicate
essential asset attributes, including ownership, copyright,
authenticity, provenance, and more.
“Raise the Future is changing lives one youth at a time, and it
is an honor to walk alongside the organization to ensure the
children and families it is connecting are protected,” said Jennah
Jevning, Digimarc’s Vice President, Marketing. “As a society, we
must take the initiative to protect copyrights and intellectual
property before digital assets are distributed. For Raise the
Future, GenAI raises the responsibility of protecting the children
it serves to a whole new level, and Digimarc Validate enables the
organization to control where, how, and when digital images of
youth waiting to be adopted are displayed while preventing asset
misuse and theft.”
You can learn more about Raise the Future, the thousands of
children waiting to be adopted from foster care, and programs to
support adoptive families at: https://www.raisethefuture.org/.
Discover how Digimarc Validate is protecting content creators
and owners at:
https://www.digimarc.com/products/digital-content-authentication.
About Raise the Future
Since our founding in 1983, Raise the Future has designed and
implemented evidence-based, wraparound services that reduce the
amount of time youth in foster care live without a permanent
family. Our programs increase the likelihood of forming and
sustaining positive connections that help to transform their
futures.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is a global leader in
product digitization. A pioneer in digital watermarks, Digimarc
connects every physical and digital item to a digital twin that
enables the capture of product data, records events and
interactions, and supports powerful new automations. Trusted to
deter counterfeiting of global currency for more than 20 years,
Digimarc is also recognized for ensuring product authenticity,
improving plastics recycling, and more, with a commitment to
promoting a prosperous, safer, and more sustainable world. In 2023,
Digimarc was named to the Fortune 2023 Change the World list and
honored as a 2023 Fast Company World Changing Ideas finalist. See
more at Digimarc.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231115491332/en/
Media Contacts: Susan Baldwin Digimarc Corporation
509-939-1137 PR@digimarc.com Nikki Habibi The Hoffman Agency
971-226-4375 Digimarc@hoffman.com Lindsay Kaeding Raise the Future
801-265-0444 (EXT. 284) lindsay.kaeding@raisethefuture.org
Digimarc (NASDAQ:DMRC)
Historical Stock Chart
From Apr 2024 to May 2024
Digimarc (NASDAQ:DMRC)
Historical Stock Chart
From May 2023 to May 2024