KRISPY KREME® Sets Oct. 10 as Grand Opening for New Shop at Historic Ponce de Leon Location in Atlanta
03 October 2023 - 1:30AM
Business Wire
New ‘Shaq’s Shop’ celebrates local community
and honors original shop that was destroyed by arson in 2021
Midtown Atlanta residents and visitors rejoice! Krispy Kreme and
Shaquille O’Neal today announced Oct. 10 as the grand opening of
their all-new 4,000-square-foot shop on the site of the brand’s
historic Ponce de Leon location.
Immediately after the original shop was destroyed by arson in
2021, O’Neal proclaimed, “We’ll bounce back better than ever.”
“We made a promise to the Ponce community and all of Atlanta and
we’re delivering on it,” said Dave Skena, Krispy Kreme Global Chief
Brand Officer. “Everyone has been so supportive during our
bounce-back process and we’re thrilled to turn on the Hot Light.
Our longstanding presence in Ponce is core to the community.
Beginning Oct. 10, delicious, fresh Krispy Kreme doughnuts and all
the happiness that comes with enjoying and sharing them will be
back.”
The Hot Light theater shop employs more than 70 Krispy Kreme
team members who will serve the brand’s classic menu, including hot
Original Glazed® doughnuts fresh off the line, as well as
limited-time offerings. Guests can purchase doughnuts in-shop, via
drive-thru or by ordering doughnuts online or through the Krispy
Kreme app for pick-up or delivery. The shop will be open seven days
a week: Sunday through Thursday, 6 a.m. to 10 p.m., and Friday and
Saturday, 6 a.m. to 11 p.m.
The new shop strikes a sweet balance between modernization and
honoring its historical significance, including a custom mural and
plaque, and a refurbishment of the iconic Krispy Kreme heritage
sign that dates back to the 1960s. The shop’s design allows for an
abundance of natural light, a cheery and bright dining room, an
enhanced doughnut theater experience, and a drive-thru.
Throughout grand opening week, Krispy Kreme will randomly award
10 dozen lucky guests a Celebration Ticket worth a dozen free
Original Glazed doughnuts every month for a year.
About Krispy Kreme Headquartered in Charlotte, N.C.,
Krispy Kreme is one of the most beloved and well-known sweet treat
brands in the world. Our iconic Original Glazed® doughnut is
universally recognized for its hot-off-the-line, melt-in-your-mouth
experience. Krispy Kreme operates in over 30 countries through its
unique network of fresh doughnut shops, partnerships with leading
retailers, and a rapidly growing Ecommerce and delivery business
with nearly 13,000 fresh points of access. Our purpose of touching
and enhancing lives through the joy that is Krispy Kreme guides how
we operate every day and is reflected in the love we have for our
people, our communities and the planet. Connect with Krispy Kreme
Doughnuts at www.KrispyKreme.com, or on one of its many social
media channels, including www.Facebook.com/KrispyKreme and
www.Twitter.com/KrispyKreme.
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Lizzie Duffey lizzie.duffey@fleishman.com
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