Enthusiast Gaming Holdings Inc. (“Enthusiast
Gaming” or the “Company”) (NASDAQ: EGLX; TSX: EGLX), a media and
content platform for video game and esports fans to connect and
engage, today announced the results of its latest custom study with
Nielsen (NYSE: NLSN), the leading global source for media and
sports measurement, to measure the total social reach and Twitch
viewership of the Company’s Luminosity Gaming esports audience.
With time spent on game streams, forums, and communities now
nearly equal to time spent actually playing video games (Accenture,
Gaming: The Next Super Platform, April 2021), Luminosity Gaming’s
roster of 50+ leading esports content creators and streamers
provides a unique opportunity for brands looking to reach and
engage Gen Z and Millennials, with an audience measured by
Nielsen.
The results of the latest custom Nielsen study for January 2022
show that Luminosity Gaming’s total social following is now over
145M globally, having grown 13% since the last study in October
2021. In addition, the hours watched for Luminosity Gaming’s
esports team on Twitch surpassed 32M globally in January, an
increase of 34% since the last study.
The results mean that Luminosity Gaming has significantly
increased its margin as the world’s most watched esports team on
Twitch, with hours watched now 50% greater than the nearest esports
competitor:
Top Esports Teams on Twitch
Organization |
Hours Watched (000) |
Luminosity |
32,132 |
Team 2 |
21,492 |
Team 3 |
18,605 |
Team 4 |
14,015 |
Team 5 |
13,777 |
Team 6 |
10,282 |
Source: Nielsen Sports, custom study commissioned by Enthusiast
Gaming, January 2022
“Luminosity is now head-and-shoulders above any other
professional esports organization when it comes to time watched,”
commented Adrian Montgomery, CEO of Enthusiast
Gaming. “This massive esports audience, combined with our
top-ranked digital media property, makes Enthusiast Gaming the best
partner for any major brand trying to connect with Gen Z and
Millennials.”
The Company utilizes the Nielsen studies and findings in its
direct sales process.
About Enthusiast Gaming
Enthusiast Gaming is building the largest media
and content platform for video game and esports fans to connect and
engage worldwide. Combining the elements of its four core pillars;
Media, Talent, Esports, and Experiences, Enthusiast Gaming provides
a unique opportunity and integrated approach to reach and connect
with its coveted GenZ and Millennial audience. Through its
proprietary mix of digital media and entertainment assets,
Enthusiast Gaming has built a vast network of like-minded
communities to deliver the ultimate fan experience.
Contacts
Enthusiast Gaming Investor Relations:Eric Bernofsky, Chief
Corporate Officerinvestor@enthusiastgaming.com
Media Relations:Derek Holota, Provident
CommunicationsDerek@providentcomms.com343-422-5606
Neither the Toronto Stock Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the exchange)
accepts responsibility for the adequacy or accuracy of this
release.
Forward-Looking Statements
This news release contains certain statements
that may constitute forward-looking information under applicable
securities laws. All statements, other than those of historical
fact, which address activities, events, outcomes, results,
developments, performance or achievements that Enthusiast Gaming
anticipates or expects may or will occur in the future (in whole or
in part) should be considered forward-looking information. Often,
but not always, forward-looking information can be identified by
the use of words such as “plans”, “expects”, “is expected”,
“budget”, “scheduled”, “estimates”, “forecasts”, “intends”,
“anticipates”, or “believes” or variations (including negative
variations) of such words and phrases, or statements formed in the
future tense or indicating that certain actions, events or results
“may”, “could”, “would”, “might” or “will” (or other variations of
the forgoing) be taken, occur, be achieved, or come to pass.
Forward-looking statements in this news release include, but are
not limited to, statements regarding the growth of the Company’s
esports audience and the Company’s direct sales process.
Forward-looking statements are based on
assumptions and analyses made by the Company in light of its
experience and its perception of historical trends, current
conditions and expected future developments, including, but not
limited to, expectations and assumptions concerning: interest and
foreign exchange rates; capital efficiencies, cost saving and
synergies; growth and growth rates; the success in the esports and
gaming media industry; the Company’s growth plan, and judgment
applied in the application of the Company’s accounting policies and
in the preparation of financial statements in accordance with
applicable financial reporting standards. While Enthusiast Gaming
considers these assumptions to be reasonable, based on information
currently available, they may prove to be incorrect. Readers are
cautioned not to place undue reliance on forward-looking
statements. In addition, forward-looking statements necessarily
involve known and unknown risks, including, without limitation,
risks associated with general economic conditions; adverse industry
events; and future legislative, tax and regulatory developments.
Readers are cautioned that the foregoing list is not exhaustive.
For more information on the risks, uncertainties and assumptions
that could cause anticipated opportunities and actual results to
differ materially, please refer to the public filings of Enthusiast
Gaming which are available on SEDAR at www.sedar.com. Readers are
further cautioned not to place undue reliance on forward-looking
statements as there can be no assurance that the plans, intentions
or expectations upon which they are placed will occur. Such
information, although considered reasonable by management at the
time of preparation, may prove to be incorrect and actual results
may differ materially from those anticipated. Forward-looking
statements contained in this news release are expressly qualified
by this cautionary statement and reflect our expectations as of the
date hereof, and thus are subject to change thereafter. Enthusiast
Gaming disclaims any intention or obligation to update or revise
any forward-looking statements, whether as a result of new
information, future events or otherwise, except as required by
applicable law.
Enthusiast Gaming (NASDAQ:EGLX)
Historical Stock Chart
From Apr 2024 to May 2024
Enthusiast Gaming (NASDAQ:EGLX)
Historical Stock Chart
From May 2023 to May 2024