Flora Growth’s Vessel Brand Division Expands Into Dry Herb Market with New Devices and Accessories
09 December 2021 - 11:05PM
Business Wire
Flora Growth Corp. (NASDAQ: FLGC) (“Flora” or the “Company”), a
leading all-outdoor cultivator and manufacturer of global cannabis
products, announced today that its wholly-owned subsidiary, Vessel
Brand (“Vessel”), is now offering a robust ecosystem of products
for dry herb consumption. Vessel’s new products include an elegant
take on the one-hitter with a spiralized interior, an all-in-one
dry herb smoking kit with an inverted lighter, a premium grinder
and an artful ashtray.
The crown jewel of Vessel’s dry herb line is Helix, a
patent-pending piece made of pure brass for the cleanest inhalation
possible. Sleek in gunmetal gray with a gold tip and finely etched
topography pattern, Helix evokes the design of a one-hitter but
turns the traditional form on its head with an interior spiral
shaped like a double helix that doubles the length of the smoke
path and filters as residue builds up. This catches debris and
results in a smooth, cool pull every time.
Those seeking an all-in-one dry herb experience need not look
any further than Vessel’s new Eclipse Kit. This customizable
“just-add-flower” set is an elevated take on a back-to-basics
approach. Inside a sleek zippered Drift case is a choice of
one-hitter (Helix or Air, a tapered glass chillum), a waterproof
Basin stash jar with choice of color and a Carbon lighter,
featuring an adjustable flame and refillable inverted design for
use right side up and upside down.
This winter, Vessel will introduce Ash, an elegant, functional
ashtray made with concrete and real walnut that fits effortlessly
into any home or patio. The nesting design is discrete with a wood
lid that opens to reveal a concrete ashtray and beneath that,
organized compartments for storage of rolling papers, the Carbon
lighter, and more. Ash is joined by a new Grinder, a four-piece
construction made with precision-engineered aluminum and magnetic
closures for easy use. In 2022, Vessel will continue to release new
dry herb accessories including a small, lightweight grinder with
wood inlay and textured grip.
Helmed by CEO and Founder, James Choe, Vessel stands apart as a
brand that puts people and the planet first. Vessel drives the
industry forward in pursuit of elevating the cannabis consumption
experience with its approach to the user experience.
Thoughtfully-designed products and a commitment to innovation mean
a better experience from start to finish for consumers.
“At Vessel, we work tirelessly to set new industry standards and
look forward to continuing to deliver on that brand promise within
the dry herb market,” said Choe. “These new products are just the
beginning of what Vessel has in store for consumers across the
globe.”
Helix is available online for $65. Vessel’s complete dry herb
collection can be found online here.
Reminder: Year End Review Webinar
Flora Growth will hold a webinar on Tuesday, December 14th, at
4:30 p.m. ET. During the webinar, Flora CEO Luis Merchan will
provide an update on the operational performance for 2021 to date,
provide additional comments on the financial guidance for 2022, and
hold a brief question-and-answer session. All those interested in
attending are encouraged to register using the following link.
Questions can be submitted in advance of the webinar, upon
registration.
Registration Link: https://us02web.zoom.us/webinar/register/WN_HkME32LkRhK4KRvsPKWwzA
About Flora Growth Corp.
Flora is building a connected, design-led collective of
plant-based wellness and lifestyle brands that deliver the most
compelling customer experiences in the world, one community at a
time. As the operator of one of the largest outdoor cannabis
cultivation facilities, Flora leverages natural, cost-effective
cultivation practices to supply cannabis derivatives to its diverse
business divisions of cosmetics, hemp textiles, and food and
beverage. Visit www.floragrowth.com or follow @floragrowthcorp on
social for more information.
Cautionary Statement Concerning Forward-Looking
Statements
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version on businesswire.com: https://www.businesswire.com/news/home/20211209005309/en/
Investor Relations: Evan Veryard
evan.veryard@floragrowth.com
Public Relations: Cassandra Dowell +1 (858) 264-6600
flora@cmwmedia.com
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