IMAC Holdings Completes Walmart Pilot Program, Affirms Commitment to Growth
07 April 2022 - 10:47PM
IMAC Holdings, Inc. (Nasdaq: IMAC) (“IMAC” or the
“Company”), today announces the successful completion of its pilot
program for The Back Space retail chiropractic concept located in
select Walmart stores. As a result, the Company is committed to
tripling its store count with at least 20 additional locations over
the next twelve months with a further goal of adding significantly
more stores over the next three years. The Company expects the new
stores to be a combination of corporate and The Back Company
franchise locations to address market demand.
“We are excited to guide our prospective
franchisees with the experience gained during our ten-store pilot
program. During the pilot, we learned that our price point
resonates well with consumers and a potential price increase could
yield increased revenue without diminishing the consistent desire
for care,” said Dr. Ben Lerner, Chief Operating Officer of IMAC.
“Similar models by competitors have proven an increased demand for
spinal health that this fragmented industry has yet to meet. We
believe our location inside Walmart stores and the foot traffic
therein provides a significant competitive advantage.”
The Back Space’s retail healthcare centers
specialize in chiropractic adjustments and percussion tool
therapies for soft tissue recovery, muscle relaxation and spinal
wellness. Services are offered on a walk-in and appointment basis,
priced at $25 per treatment, with memberships available
for $65 per month that are valid at any The Back Space
location.
“The initial interest from franchisees has been
strong using only our internal marketing efforts. As such, we do
not expect that it will be necessary to engage brokers to sell
franchises in the foreseeable future which will allow us to retain
a greater portion of the franchise fee to support our franchisee’s
development efforts. The feedback has consistently referenced our
lower initial investment requirements compared to other
chiropractic franchisors,” said Jeff Ervin, Chief Executive Officer
of IMAC. “We believe this helps expand our brand at an accelerated
pace as compared to solely opening corporate owned
storefronts.”
About IMAC Holdings, Inc.
IMAC Holdings owns and manages health and
wellness centers that deliver sports medicine, orthopedic, and life
science therapies for movement restricting
diseases. IMAC is comprised of three business segments:
outpatient medical centers, The Back Space, and a clinical research
division. With treatments to address the aging
population, IMAC Holdings owns or manages more than 15
outpatient medical clinics and has partnered with several active
and former professional athletes to promote a minimally
invasive approach to sports medicine. IMAC’s The Back Company
retail spine health and wellness treatment centers deliver
chiropractic care within Walmart locations. IMAC’s research
division is currently conducting a Phase I clinical trial
evaluating a mesenchymal stem cell therapy candidate for
bradykinesia due to Parkinson’s disease. For more information
visit www.imacholdings.com.
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Safe Harbor Statement
This press release contains forward-looking
statements. These forward-looking statements, and terms such as
“anticipate,” “expect,” “believe,” “may,” “will,” “should” or other
comparable terms, are based largely
on IMAC's expectations and are subject to a number of
risks and uncertainties, certain of which are
beyond IMAC's control. Actual results could differ
materially from these forward-looking
statements. IMAC encourages you to review other factors
that may affect its future results in its registration statement
and in its other filings with the Securities and Exchange
Commission. In light of these risks and uncertainties, there can be
no assurance that the forward-looking information contained in this
press release will in fact occur.
IMAC Press Contact:Laura Fristoelfristoe@imacrc.com
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