EL SEGUNDO, Calif.,
March 6, 2018 /PRNewswire/
-- Today, ahead of International Women's Day, Barbie is
honoring 17 historical and modern-day role models from around the
world. These women come from diverse backgrounds and fields and are
breaking boundaries to inspire the next generation of girls. With
81 percent* of moms globally worried about the type of role models
their daughters are exposed to, Barbie is igniting a conversation
around the importance of positive role models.
"As a brand that inspires the limitless potential in girls,
Barbie will be honoring its largest line up of role models timed to
International Women's Day because we know that you can't be what
you can't see," said Lisa McKnight,
Senior Vice President and General Manager, Barbie. "Girls have
always been able to play out different roles and careers with
Barbie and we are thrilled to shine a light on real life role
models to remind them that they can be anything."
Sparking a global conversation leading up to International
Women's Day, the Barbie brand is:
- Honoring 14 modern-day role models – Through its Shero
program, Barbie honors women who have broken boundaries in their
fields and have been an inspiration to the next generation of girls
with a one-of-a-kind doll made in their likeness. Global honorees
announced today include:
-
- Patty Jenkins, Filmmaker,
USA – The first woman in
history to helm a film with a budget in excess of 100 million dollars for WONDER WOMAN, which broke
the record for Biggest Grossing Live-Action Film Directed by a
Woman – domestic and worldwide
- Chloe Kim, Snowboarding
Champion, USA – A first
generation Asian-American snowboarding champion and the youngest
woman to win a gold medal in snowboarding at the 2018 winter games
at age 17
- Bindi Irwin, Conservationist,
Australia – International
award-winning wildlife conservationist and celebrity who inherited
her father's passion for wildlife and is dedicated to inspiring the
next generation to make a difference in the world
- Nicola Adams, Boxing
Champion, UK – Two-time gold medalist who is Great Britain's most successful female boxer
of all time and is the only female boxer in the history of the
sport to have held all four amateur titles
- Çağla Kubat, Windsurfer, Turkey – Champion windsurfer and member of
the Fenerbahçe sailing and windsurfing team who founded her own
windsurfing school for young surfers
- Hélène Darroze, World-Renowned Chef, France – Inspirational fourth-generation
French chef with three restaurants and two Michelin stars
- Hui Ruoqi, Volleyball Champion, China – Fifteenth Captain of the Chinese
women's national volleyball team who also won gold in the 2016
summer games
- Leyla Piedayesh, Designer and Entrepreneur, Germany – Iranian immigrant and founder of
fashion label lala Berlin that
incorporates urban-cool and elegant-chic elements in its
high-quality knitwear
- Lorena Ochoa, Professional
Golfer, Mexico – Athlete,
mother, entrepreneur and unbreakable promoter of golf in
Mexico
- Martyna Wojciechowska,
Journalist, Poland – TV
presenter, magazine editor, author, director and the second Polish
woman to conquer the Seven Summits
- Sara Gama, Soccer Player,
Italy – Captain of Juventus
and Italian national soccer team, member of the Federal Board and
President of Commission for the development of women's soccer
- Xiaotong Guan, Actress and
Philanthropist, China –
Ambassador for "World Life Day," a joint campaign by the United
Nations Environment Program, International Fund for Animal Welfare
and The Nature Conservancy, and known as the "Nation's Daughter" in
China
- Yuan Tan, Prima Ballerina, China – Prima ballerina and principal
dancer at the San Francisco Ballet and guest principal dancer
at the Hong Kong Ballet
- Vicky Martin Berrocal,
Entrepreneur and Fashion Designer, Spain – Leads the creative direction of
Victoria company with collections
that include festive costumes, flamenco dresses, gowns, handbags
and jewelry
- Introducing Inspiring Women™ doll line series – These
historical dolls come with educational information about the
contributions each woman made to society and their respective
fields. The first three dolls in this series are:
-
- Amelia Earhart – First
female aviator to fly across the Atlantic Ocean, courageously
challenging the conventions of the times by breaking and setting
aviation records
- Frida Kahlo – Artist who
gained recognition for her unique style and perspective, and became
a celebrated artist, activist and symbol of strength
- Katherine Johnson –
Pioneer in mathematics who broke through barriers of race and
gender, and joined a pool of women hired by NASA to work as 'human
computers' to calculate the trajectory of the first American-manned
flight into space
- Asking fans to share #MoreRoleModels – Barbie is
sparking a global call to action by asking fans to tag and share
the female role models that inspire them, using #MoreRoleModels on
social media.
Barbie has previously honored women, including Ibtihaj Muhammad, Misty
Copeland, Ava DuVernay,
Eva Chen and Ashley Graham. Through the program, which
started in 2015, Sheroes are given the Barbie brand's highest
honor, a one-of-a-kind doll made in their likeness, in celebration
of their roles in expanding the possibilities for girls
everywhere.
Visit www.Barbie.com/rolemodels for more information on the
global role models and program. Follow @barbie and @barbiestyle on
social media to join in the conversation using #MoreRoleModels.
* This online survey of 8,000 moms of daughters aged 0-10 years
old, was commissioned by Mattel and conducted by market research
company OnePoll, in accordance with the Market Research Society's
code of conduct.
About Mattel
Mattel is a global learning,
development and play company that inspires the next generation of
kids to shape a brighter tomorrow. Through our portfolio of iconic
consumer brands, including American Girl®, Barbie®, Fisher-Price®,
Hot Wheels® and Thomas & Friends™, we create systems of play,
content and experiences that help kids unlock their full potential.
Mattel also creates inspiring and innovative products in
collaboration with leading entertainment and technology companies
as well as other partners. With a global workforce of approximately
32,000 people, Mattel operates in 40 countries and territories and
sells products in more than 150 nations. Visit us online at
www.mattel.com.
MAT-BAR
©2018 Mattel. All Rights Reserved.
Media
Contacts:
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Marissa
Beck
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Marissa.beck2@mattel.com
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310-408-6385
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415-902-5233
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SOURCE Mattel