National CineMedia, U.S. Representative for Cannes Lions International Festival of Creativity, Launches the 2024 Young Lions Competition
09 January 2024 - 1:00AM
Business Wire
NCM Introduces the Young Lions Mentorship
Program with Coca-Cola, Mother, and Atlantic New York in Support of
the U.S. Young Lions Community
Delta Air Lines Joins as the First Official
U.S. Young Lions Travel Partner
Monotype is Confirmed as the New 2024 Print
Category Sponsor
The U.S. Representative of the Cannes Lions International
Festival of Creativity and largest cinema advertising platform,
National CineMedia (NCM), announces the launch of the 2024 U.S.
Young Lions competition. Registration begins today, January 8th,
and is open through February 2nd for advertising, marketing and
communications industry professionals age 30 or under. The
categories for the 2024 competition are Digital, Film, Media, PR,
and Print and the competition runs from February 8th through
February 20th. The winners in each of the five categories become
TEAM USA and head to Cannes, France to compete on a global stage at
the Cannes Lions International Festival of Creativity in June. See
full calendar here.
The 2024 Young Lions competition opens the door to up-and-coming
creatives, with an intense focus on smart, strategic, original
ideas across disciplines. It is the most prestigious competition in
the U.S. for today’s rising stars in the creative, media, PR and
digital industries. In 2024, NCM aims to foster diversity, equity,
and inclusion by continuing its Young Lions campaign, Represent!,
to strengthen participation and further elevate young professionals
who benefit from this program.
“In 2024 we are doubling down on our growth strategy for the
Young Lions competition,” shares Amy Tunick, Chief Marketing
Officer at NCM. “Last year we saw a 16% increase in applicants and
this year we are building upon our success and driving deeper
engagement with the Young Lions community, comprised of past and
current participants, jurors and sponsors. We are pleased to
announce new programming and networking opportunities, along with
many new industry partners who are committed to lifting up the next
generation of creative leaders.”
Thanks to the support of the Young Lions sponsors, each
competition winner will receive an invaluable Cannes Lions
International Festival of Creativity experience including travel,
hotel accommodations, festival passes and exclusive programming.
This year Monotype, a global leader in type and technology, joins
as the official Print Category sponsor. Returning category sponsors
include Digitas (Digital); Pereira & O’Dell (Film); UM (Media);
and Weber Shandwick (PR).
To expand upon the growing industry support for Young Lions, NCM
is launching two new programs to support the competitors’ career
development. The first is the Young Lions Mentorship Program
which offers relevant programming exclusively to the U.S. Young
Lions community from a mix of industry partners. Each participating
company will have top executives lead bespoke virtual workshops
focusing on a range of relevant topics:
- Atlantic New York: Big Work. Small Agency.
- ATTN: Winning in the Attention Era
- The Coca-Cola Company: Setting a Global Design Standard
– The Coca-Cola Manifesto
- Jones Knowles Ritchie (JKR): Finding Fascination,
Everywhere
- McKinney: More is More. How to Keep Ideas Flowing When
the Creative Well Feels Dry
- Monotype: Typographies: Understanding What Typography
Means – to Everyone
- Mother: The Relationship between Frustration &
Creativity
- Spotify: There Is No Bad Brief
- The Creative Ladder: How to Accept Criticism Without
Sacrificing Your Best Ideas
- The Milken Institute: Non-Profits: The Best Kept Secret
in the Job Market
The second new program being launched by NCM is TEAM USA
Advisors, comprised of five senior level industry executives –
one per competition category – who will share their expertise and
guide the Young Lions winners as they prepare to compete on a
global stage in Cannes. In 2023, U.S. Young Lions Film Category
winners Catarina Barcala, art director at MullenLowe, and Palak
Kapadia, copywriter at Amazon, went on to score a Bronze medal for
TEAM USA in the global Young Lions competition. In an effort to
deliver another strong showing in 2024, TEAM USA Advisors
will prepare the winners with insights on the nuances of the Cannes
Lions festival, what the global jury looks for, how to deliver on a
brief within a 48-hour period, the importance of live presentation
skills and more. Senior advertising, marketing, communications and
digital executives interested in joining this inaugural program can
apply here through February 20th, 2024.
Also new in 2024, NCM has brought on the first ever Travel
Sponsor of the U.S. Young Lions competition. Delta Air Lines will
support the journey of these competitors with roundtrip flights,
both domestically for U.S. finalists and internationally for TEAM
USA winners who will compete at the global festival in France this
June.
“Our partnership with U.S. Young Lions competition joins Delta’s
passion for connecting the world with the opportunity to support
the next set of emerging professionals in the advertising,
marketing and communications industries, said Shannon Womack,
Managing Director, Lifecycle Marketing at Delta Air Lines. “As the
winners embark on their journeys to showcase their work on a larger
stage, Delta will be by their side as a proud travel partner.”
For the past nine years, NCM has been the U.S. Representative
for Cannes Lions International Festival of Creativity, which
includes leading the U.S. Young Lions competition. For the second
year in a row, NCM will donate national in-cinema media to support
Represent! across its network of theaters – AMC, Regal, Cinemark,
and 39 additional affiliates. The 60-second spot co-produced by
NCM’s in-house creative team, Noovie Studios, and FCB New York,
will feature the 2024 Young Lions winners. It will run in movie
theaters across the country to support TEAM USA in advance of their
journey to Cannes and serves to recognize the winners on the big
screen.
For more information about the Cannes Lions Young Lions
Competition, visit: https://www.ncm.com/cannes-lions
About National CineMedia, Inc.
National CineMedia (NCM) is the largest cinema advertising
platform in the US. With unparalleled reach and scale, NCM connects
brands to sought-after young, diverse audiences through the power
of movies and pop culture. A premium video, full-funnel marketing
solution for advertisers, NCM enhances marketers' ability to
measure and drive results. NCM’s The Noovie® Show is presented
exclusively in 42 leading national and regional theater circuits
including the only three national chains, AMC Entertainment Inc.
(NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal
Entertainment Group (a subsidiary of Cineworld Group PLC, LON:
CINE). NCM’s cinema platform consists of more than 18,400 screens
in over 1,450 theaters in 190 Designated Market Areas® (all of the
Top 50). National CineMedia, Inc. (NASDAQ:NCMI) owns and is the
managing member of, National CineMedia, LLC. For more information,
visit www.ncm.com
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version on businesswire.com: https://www.businesswire.com/news/home/20240108257232/en/
Pam Workman pam.workman@ncm.com VP, PR & Corporate
Communications National CineMedia
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