Outbrain Names Greg Archibald as GM & SVP of Sales, US
11 June 2024 - 11:00PM
Outbrain, a leading technology platform that drives business
results by engaging people across the open internet, today
announced the appointment of Greg Archibald as General Manager
& Senior Vice President of Sales for the United States. In this
role, Archibald will oversee all agency and brand demand functions
in the US, with a focus on driving revenue, adoption, and retention
of Outbrain's high-impact performance advertising solutions,
including the open internet branding platform, Onyx by Outbrain.
Archibald brings over two decades of experience leading
high-performing sales teams for companies including Criteo, Yahoo,
and InMobi. His strategic mindset, customer-centric approach, and
proven track record make him well-positioned to expand Outbrain's
presence across the US marketplace.
"Greg's wealth of expertise in AdTech, proven sales leadership
at scale, and commitment to customer success will be invaluable
assets as we continue to grow our footprint and expand our
performance and brand building offerings for enterprise and DTC
brands," said David Kostman, CEO of Outbrain.
"We're thrilled to have him spearheading our US sales efforts as
we push the boundaries of how the Open Internet enables brand
advertisers to deliver real outcomes across the funnel," said
Alexander Erlmeier, Chief Revenue Officer of Outbrain.
Prior to joining Outbrain, Archibald served as Senior Vice
President of Americas Media for InMobi, where he led revenue
operations for the region. He previously spent over three years at
Criteo as Executive Vice President for the Americas, developing and
executing growth strategies that significantly increased market
share and revenue.
"Outbrain is renowned for delivering innovative solutions that
connect leading brands with engaged audiences across the open
internet," said Archibald. "I'm excited to join this talented team
and leverage my experience to deliver measurable outcomes and
authentic brand experiences for our customers through innovative
solutions, including Onyx by Outbrain."
Outside of work, Archibald is dedicated to mentoring the next
generation of sales leaders. He began his career as a U.S. Navy
pilot, serving for over nine years. He holds a Bachelor of Science
degree from the University of Arizona.
About Outbrain Outbrain (Nasdaq: OB) is a
leading technology platform that drives business results by
engaging people across the open internet. Outbrain predicts moments
of engagement to drive measurable outcomes for advertisers and
publishers using AI and machine learning across more than 8,000
online properties globally. Founded in 2006, Outbrain is
headquartered in New York with offices in Israel and across the
United States, Europe, Asia-Pacific, and South America. To learn
more, visit www.outbrain.com
Media Contact press@outbrain.com
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