Office Depot Elf Yourself® App Returns with New Augmented Reality Technology That Brings Elves to Life Anywhere, Anytime
22 November 2017 - 1:18AM
Business Wire
The Holiday Favorite Debuts Brand New AR
Technology, Never-Before-Seen Dance Sequences and Custom Holiday
Cards Available Online and In Stores
The jolly elf is a beloved icon of the holiday season. And this
year, one of the most popular mainstays of holiday elf culture,
Office Depot’s (NASDAQ:ODP) Elf Yourself® is back and better than
ever with new augmented reality (AR) features¹ that will allow
users to create holiday greetings with an even greater level of
creativity and personalization.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20171121005569/en/
(Photo: Business Wire)
“Over the past decade, the ‘Elf Yourself’ experience has brought
over a billion elves into the world, bringing holiday cheer and
excitement to all those who have ‘elfed’ themselves or been ‘elfed’
by someone else,” said Natalie Malaszenko, resident elf expert and
vice president of digital and B2B marketing for Office Depot, Inc.
“Our passion has always been rooted in finding new ways for people
to unleash their inner elf, and this year we are able to kick this
up to a whole new level due to our new AR capabilities.”
The AR features are easy to use – with a simple tap, you can
have Santa’s little helpers rocking out on the screen of your phone
as your friends and family dance alongside them. And this year you
can turn your favorite frame into a custom holiday card, which can
be easily ordered from any Office Depot or OfficeMax print center
in store, online or through its mobile app. “You can really get
creative – now that you can use any background you capture on your
phone, the possibilities are endless,” said Malaszenko. “We can’t
wait to see what #ElfYourself creations people will come up with
this holiday season.”
Beyond the new AR features, you can expect to see all your
favorite dances back this year joined by three fresh scenes.
Mischievous elves are sneaking out of Santa’s workshop for some
fresh air and sightseeing – shimmying under the Northern Lights in
a magical winter wonderland. Back at Santa’s Workshop, elves are
taking care of business, prepping for the big day with a little pep
in their step.
For those gearing up for Hanukkah, Office Depot is teaming up
with the Mensch on a Bench for another great Hanukkah dance. The
Jewish a cappella group Six13 will be singing sweet tunes as Moshe
the Mensch gets down with a street style dance-off.
"The Mensch on a Bench is thrilled to team up with Elf Yourself
for the third year in a row to develop a fun new tradition for
Jewish families,” said Neal Hoffman, creator of Mensch on a
Bench. “Turning yourself into a mensch and dancing to Dreidel
Dreidel Dreidel is guaranteed to bring smiles to everyone’s faces -
just in time to celebrate Hanukkah!"
Since the inception of Elf Yourself® in 2006, 1.5 billion elves
have been created and over 564 million sessions globally. The
updated app is available to download today
at elfyourself.com or through your mobile app store. To
create videos with Elf Yourself®, users simply upload up to five
photos from either their camera roll, Facebook or taken on the app,
select a dance theme, and the app generates a custom Elf Yourself®
video to share with friends and family via email and social media
platforms, as well as embed into websites and blogs.
About Office Depot, Inc.
Office Depot, Inc. is a leading provider of office supplies,
business products and services delivered through an omnichannel
platform.
The company had 2016 annual sales of approximately $11 billion,
employed approximately 38,000 associates, and served consumers and
businesses in North America and abroad with approximately 1,400
retail stores, award-winning e-commerce sites and a dedicated
business-to-business sales organization – with a global network of
wholly owned operations, franchisees, licensees and alliance
partners. The company operates under several banner brands
including Office Depot®, OfficeMax®, BizBox, CompuCom®, Complete
Office and Grand&Toy®. The company’s portfolio of exclusive
product brands include TUL®, Foray®, Brenton Studio®, Ativa®,
WorkPro®, Realspace® and Highmark®.
Office Depot, Inc.’s common stock is listed on the NASDAQ Global
Select Market under the symbol “ODP.”
Office Depot, Foray, Ativa and Realspace are trademarks of The
Office Club, Inc. OfficeMax, TUL, Brenton Studio, WorkPro and
Highmark are trademarks of OMX, Inc. CompuCom is a trademark of
CompuCom Systems, Inc. and Complete Office is a trademark of
Complete Office Solutions, LLC. Grand&Toy is a trademark of
Grand & Toy, LLC in Canada. ©2017 Office Depot, Inc. All rights
reserved. Any other product or company names mentioned herein are
the trademarks of their respective owners.
1 On AR enabled devices. Compatible with iOs 6S or higher and
select Android devices
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171121005569/en/
Office Depot, Inc.Danny Jovic,
561-438-1594Danny.Jovic@officedepot.comorSarah England,
561-438-1448Sarah.England@officedepot.com
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