Nick's 1,800 Square-Foot Booth Recreates
Beloved "Help Wanted" Episode with Immersive Elements, including
SpongeBob's Pineapple, The Krusty Krab and the Barg'N-Mart
Nickelodeon and Paramount+'s Massive
SpongeBob SquarePants' Takeover Extends to Streets of
San Diego with 12-Foot-Tall
"SpongeBob Fountain of Positivity" Water Station Located Steps Away
from Convention Center; Hard Rock Hotel San Diego Exterior and
Interior SpongeBob-Branded Installations
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BURBANK,
Calif., July 10, 2024 /PRNewswire/ -- Nickelodeon
is commemorating 25 years of SpongeBob SquarePants with an
immersive larger-than-life tribute to the original pilot episode,
that sparked the global pop culture phenomenon, at Comic-Con
International: San Diego
2024. Its 1,800 square-foot booth (#4113) on the convention
center floor will re-create and transport fans into the "Help
Wanted" episode with 3D-animation, augmented reality (AR) and
replicas of SpongeBob's pineapple home, The Krusty Krab and
the Barg'N-Mart.
"I'm ready. I'm ready. I'm ready!" – SpongeBob SquarePants
(pilot episode, 1999)
Every day of the convention, Nickelodeon's booth will feature: a
slow-motion video opportunity inside SpongeBob's 20-foot-tall
pineapple home, where attendees will virtually pump weights to
prepare for the big job interview; a photo opportunity on The
Krusty Krab Mast; an interactive game inside The Krusty Krab, where
fans can virtually feed hungry anchovies in a race against the
clock; a Barg'N-Mart retail area, where attendees can purchase a
variety of exclusive Nick gear and one-of-a-kind collectibles;
costumed character appearances; and autograph signings with the
cast and producers of SpongeBob SquarePants, and
hosts of Avatar: Braving the Elements podcast.
Nickelodeon will present two panels during the convention:
"Celebrating 25 Years of Nickelodeon's SpongeBob
SquarePants," a panel that will take fans down to Bikini Bottom
and beyond; and "Avatar: Braving the Elements – Live! with
Janet Varney & Dante Basco," where attendees will jump
into the Avatarverse.
The following is a full rundown of the panels, booth activity
and outdoor activations:
PANELS
Avatar: Braving the Elements – Live! with
Janet Varney & Dante Basco
Thursday, 7/25/24,
10:30 a.m. - 11:30 a.m., Room:
6BCF
Jump into the amazing world of Avatar with Janet Varney (the voice of "Korra") and
Dante Basco (the voice of
"Prince Zuko"), co-hosts of
Nickelodeon's award-winning, official companion podcast - Avatar:
Braving the Elements. Join us as we revisit some of the most iconic
scenes from the animated series with special guests: Greg Baldwin (voice of "Uncle Iroh"),
Michaela Jill Murphy (voice of the
original "Toph"), and Cara O'Neil
(Dark Horse Comics). We'll also talk about the latest and greatest
happenings in the Avatarverse and put our super-fan trivia skills
to the test - you won't want to miss this chance to join friends,
benders, and non-benders alike to geek out about All. Things.
Avatar!
Celebrating 25 Years of Nickelodeon's SpongeBob
SquarePants
Thursday, 7/25/24, 1:00 p.m. - 2:00 p.m., Room: Hall H
What's funnier than 24? 25! Nickelodeon is celebrating SpongeBob
SquarePants' landmark 25th anniversary with a panel
that will take fans down to Bikini Bottom and beyond for a special
look at its iconic origins, including a live cast table read of
"Help Wanted, exclusive content, and the nautical nonsense to come.
Join the legendary voice cast Tom
Kenny (SpongeBob), Bill
Fagerbakke (Patrick), Carolyn
Lawrence (Sandy), Rodger
Bumpass (Squidward), Clancy
Brown (Mr. Krabs), and Mr. Lawrence (Plankton), along
with executive producers Marc
Ceccarelli and Vincent Waller
and special guests as they celebrate one of the most popular
characters and beloved animated series of all time. It's going to
be the Best Day Ever! Moderator: Good Burgers' Ed
(Kel Mitchell).
DAILY BOOTH ACTIVITY
- SpongeBob's Interview Prep Experience
Help
wanted! Step inside SpongeBob's pineapple home to
prepare for the big job interview at The Krusty Krab.
Fans will complete exercises in SpongeBob's weight
room to ensure they are in top fry cook shape. Once finished,
guests can scan their personal QR code to collect
their shareable video file on their device.
- The Krusty Krab Mast Photo Moment
Ascend from
SpongeBob's pineapple and enter the vibrant world of The Krusty
Krab, but watch out for the anchovies! Snap a photo by the iconic
Krusty Krab mast just like Mr. Krabs and Squidward in the pilot
episode.
- SpongeBob's Hungry Anchovy Frenzy
Grab a spatula and
step up to the virtual grill to feed those hungry, hungry
anchovies! In this one-of-a-kind digital whack-a-mole game, players
have one minute to fling out as many virtual Krabby Patties as
possible to feed the hungry lunch crowd. It's a mad dash to the end
of the shift, where players can earn their rightful spot as The
Krusty Krab's newest and greatest fry cook!
- Customized T-Shirt and Flip-Flop Station: Fans can
purchase a t-shirt and flip-flops from the retail shop and
customize it on the spot with characters and art from their choice
of 10 fan-favorite Nick shows: Avatar: The Last Airbender, The
Legend of Korra, Hey Arnold!, The Wild Thornberrys, Tales of the
Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Rugrats, Danny
Phantom, The Fairly OddParents and Invader Zim.
- Autograph Signings: Signing opportunities with voice
talent and producers for SpongeBob SquarePants, and
Janet Varney and Dante Basco of Avatar: Braving the
Elements.
- Costumed Character Appearances: SpongeBob SquarePants
and Patrick Star will make
appearances at Nick's booth at select times during the
convention.
- Retail: Attendees can purchase Comic-Con exclusive
figures and collectibles, t-shirts, pins and more.
- Giveaways: Special giveaways and posters will be handed
out throughout the convention.
OUTDOOR ACTIVATIONS
- Fountain of Positivity: Fans can beat the San Diego heat at Paramount+ and Nickelodeon's
"SpongeBob Fountain of Positivity." Standing at 12 ft. tall and 16
ft. wide, this one-of-a-kind fountain streams water from
SpongeBob's pores, paying homage to the tide pool that inspired
Stephen Hillenburg to create
SpongeBob SquarePants. Comic-Con goers can refill
their water bottles at filtered water stations built into the
experience and snap a picture. Hours of operation: Thursday, July 25 through Saturday, July 27 from 9:30 a.m. to 7:00 p.m. and Sunday 11:00 a.m. to 4:00 p.m. Location: Omni Hotel at
675 L St, San Diego, CA
92101.
- Hard Rock Hotel San Diego Takeover: Paramount+ and
Nickelodeon are taking over Hard Rock Hotel San Diego with
activations that ode to SpongeBob's legendary cultural impact.
Classic SpongeBob memes that pay tribute to the San Diego Comic-Con
experience will cover the hotel's exterior, while the interior
hotel lobby will be transformed into a modern art mecca with a
Bikini Bottom bent. This Instagram-able installation will feature
the work of artists from around the world who have been inspired by
SpongeBob's boundless positivity. The hotel's Maryjane's Diner will
also celebrate SpongeBob's anniversary with custom decor and
comedic Easter eggs throughout the experience.
Since its launch July 17, 1999,
SpongeBob SquarePants has reigned as the most-watched
animated series for 22 consecutive years, while generating a
universe of beloved characters, pop culture catchphrases and memes,
theatrical releases, consumer products, a Tony award-winning
Broadway musical and a global fan base. SpongeBob
SquarePants is one of the most widely distributed properties in
Paramount history, seen in more
than 180 markets, translated in 30+ languages, and averaging more
than 90 million total viewers every quarter. SpongeBob
SquarePants was created by Stephen
Hillenburg and produced by Nickelodeon in Burbank, Calif. The character-driven
cartoon chronicles the nautical and sometimes nonsensical
adventures of SpongeBob, an incurable optimist and earnest sea
sponge, and his undersea friends.
Paramount+ is the streaming home for SpongeBob fans with more
Bikini Bottom content than any other streaming service.
About Nickelodeon
Nickelodeon, now in its
45th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids
first in everything it does. The brand includes television
programming and production in the United
States and around the world, plus consumer products,
digital, location-based experiences, publishing and feature films.
For more information or artwork, visit http://www.nickpress.com.
Nickelodeon is a part of Paramount's (Nasdaq: PARA, PARAA) global
portfolio of multimedia entertainment brands.
About Paramount+
Paramount+, part of Paramount's (Nasdaq: PARA, PARAA) global
portfolio of multimedia entertainment and news brands, is a
direct-to-consumer digital subscription video on-demand and live
streaming service, combining live sports, breaking news and A
Mountain of Entertainment™. The streaming service features an
expansive library of original series, hit shows and popular movies
across every genre from world-renowned brands and production
studios, including BET, CBS, Comedy Central, MTV, Nickelodeon,
Paramount Pictures and the Smithsonian Channel. Paramount+ with
SHOWTIME ® , the service's cornerstone plan, is also home to
SHOWTIME content, including scripted hits and critically acclaimed
nonfiction projects and films. This premium plan includes unmatched
events and sports programming through the local live CBS stream,
including golf, basketball and more. All Paramount+ subscribers
have streaming access to CBS News Network for 24/7 news and CBS
Sports HQ for sports news and analysis.
For more information about Paramount+, please
visit www.paramountplus.com, and follow @ParamountPlus on
social media.
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