NEW YORK, Oct. 7, 2021 /PRNewswire/ -- Rosie Labs, a
New York City-based marketing
services collaborative, today announced the launch of a
Tel Aviv branch, enabling
fast-growing Israeli companies to leverage the Labs' expertise when
entering and scaling in the U.S. The expansion is the first for
Rosie Labs, a group of experienced, independent practitioners whose
flexible, efficient approach, in stark contrast to that of
traditional agencies, has driven exponential growth since early
2020.
The new practice will be led by Ronit
Druker, a marketing and management expert who spent decades
helping leading Israeli tech companies such as CheckPoint (Nasdaq:
CHKP) and Payoneer (Nasdaq: PAYO) successfully penetrate the U.S.
market. In her new role, Druker will collaborate with up-and-coming
startups and mid-sized companies, following the Rosie Labs'
approach to building curated services and bespoke teams based on
each company's specific needs and objectives.
Rosie Labs has created a flexible model that will meet the
rapidly growing needs of startups into corporate clients.
"Israel is a hotbed of
technological innovation, yet despite the high concentration of
incredible talents and promising companies, geography is often a
perceived barrier that prevents them from expanding their presence
to the U.S.," said Ronit Druker.
"Rosie Labs has the right network of talent who have vast
experience working with Israeli companies, and by expanding our
services to these innovators in their market, we can eliminate
those barriers using comprehensive, dynamic marketing, technology
and sales solutions."
Coinciding with the geographic expansion for Rosie Labs, founder
and CEO David Song has appointed
Shauna Lagatol to lead global
operations. Lagatol has more than 15 years of experience leading
marketing and brand strategy to global organizations. In addition
to her expertise promoting consumer packaged goods (CPG) at
blue-chip corporations such as Nestle Waters, Sun Products/Henkel,
and Unilever as well as startups, she is a former chemist who is
dedicated to finding the formula for success in every project.
"Rosie Labs has built an incredible network of individual
talents who, when combined in the right mixture for each new client
and project, are able to create amazing synergies. By expanding our
footprint, we're not only able to offer this secret sauce to more
businesses, we can further expand our roster of obsessive and
entrepreneurial spirits," said Langatol. "I am proud to take on
this new role leading global operations, and Iook forward to
spreading our ''obsessivepreneurialism' to help the best, brightest
and most innovative attain their goals and reach their full
potential."
For more information about Rosie Labs, visit
https://www.rosielabs.com/.
About Rosie Labs
Rosie Labs is a marketing services collaborative that brings
together experienced professionals and subject matter experts to
deliver bespoke, high-impact campaigns to clients such as Rezilion,
egglife, Lumineux, Ready Refresh and It Gets Better. Founded by CEO
and Managing Director David Song in
2008, Rosie Labs was created to efficiently deliver big ideas and
unprecedented results by removing red-tape and bureaucracy. The
Rosie Labs network now includes over 100
"obsessivepreneurial" creatives, strategists, producers and hybrids
with vast experience across media planning, data analytics, social
media, digital advertising, brand management, communications and
more. The collaborative is headquartered in New York City, with network members located
across the U.S. and beyond.
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SOURCE Rosie Labs