PLANO, Texas, June 30, 2021 /PRNewswire/ -- As friends and
family begin to safely gather again for our favorite summertime
traditions, Tostitos® is here to help keep the party going.
With food at the center of backyard barbeques on the Fourth of
July, it's no surprise that on July 5
many consumers are left with… a lot of leftovers. With the help of
celebrity chef, author and television host Carla Hall, Tostitos is launching Next Day
Delicious, a tasty, inventive bite-size cooking series to help fans
transform those Fourth of July leftovers into new post-celebration
goodies.
"Tostitos is all about creating connections and the amazing
moments that happen when we're with the ones we love – and what
better way to do that than by extending the Fourth of July,"
said Anya Schmidt, senior director of marketing, Frito-Lay
North America. "The Fourth of July will be more important than
ever this year as we celebrate together again, so we wanted to find
a way to help keep the party going by offering delicious and
exciting recipes that can make the Fifth of July just as fun as the
Fourth."
Next Day Delicious will offer fans unexpected ways to reimagine
their favorite Fourth of July fare with the help of the full
Tostitos chips and dips portfolio. On July
5, chef Carla Hall will
release the recipes via cooking videos on Instagram and Facebook,
inspiring a whole new way to enjoy hot dogs, burgers, corn on the
cob and even marshmallows. She'll also be on the lookout for fans
sharing their Fourth of July meals on social media, commenting
directly with ways they can make their Next Day Delicious with
Tostitos. While the full set of recipes will be available on
July 5 on Tostitos.com, a sampling of
the recipes fans can expect to see include:
- Spicy Tostitos® S'Mores: Spice up the traditional s'more
recipe with Carla Hall's Spicy
Tostitos® S'mores. It's hot. It's sweet. And it's a
delicious way to use any marshmallows and Tostitos Habanero
flavored chips leftover from July Fourth.
- Tostitos® Crusted Corn Dogs: You've no doubt seen the
viral trend of covering corn dogs in potato fries. But have you
ever seen one covered in tortilla chips? Carla Hall gives new life to leftover hot dogs
with a crispy, tangy Tostitos-Crusted Corn Dog recipe, featuring
Tostitos Original Restaurant Style chips.
"Tostitos chips and dips are a staple at all my parties, and it
wouldn't be the Fourth of July without them," said chef
Carla Hall. "These recipes have a
lot of love in them and not only are they going to extend the party
this year, but you're also going to have a party in your mouth when
you taste these!"
Tostitos Next Day Delicious is an extension of the brand's
broader, "For the Love of Chips and Dip™ and…" campaign,
launched earlier this year. The campaign celebrates all the
magical, memorable moments that happen when friends and family
gather – often around the chip and dip bowl.
You can find Tostitos chips and dips for all your summertime
celebrations at retailers nationwide. Make sure to follow Tostitos
on social media via Facebook, Instagram, Twitter and
YouTube to learn other ways to make your Next Day
Delicious.
About Tostitos
Tostitos is one of many Frito-Lay North
America brands – the $17 billion
convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is
headquartered in Purchase, NY.
Learn more about Frito-Lay at the corporate website,
http://www.fritolay.com/, the Snack Chat blog,
http://www.snacks.com/ and on Twitter,
http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by
consumers more than one billion times a day in more than 200
countries and territories around the world. PepsiCo generated more
than $70 billion in net revenue in
2020, driven by a complementary food and beverage portfolio that
includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including 23 brands that generate
more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of our business
strategy and brands. For more information, visit
www.pepsico.com.
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SOURCE Frito-Lay North America