Starbucks Expands Cold Beverage Line-up with New Fizzio™ Handcrafted Sodas and Teavana® Shaken Iced Teas
23 June 2014 - 8:00PM
Business Wire
Starbucks enters $415B global carbonated
beverage market* with Fizzio™ Handcrafted Sodas at more than 3,000
U.S. Starbucks® stores; New Teavana® Shaken Iced Teas available at
Starbucks stores across U.S. and Canada
Just in time for the warm weather, Starbucks (NASDAQ: SBUX)
tomorrow will unveil a selection of new refreshing beverages,
expanding its cold beverage portfolio with the addition of Fizzio™
Handcrafted Sodas and Teavana® Shaken Iced Teas. Fizzio™
Handcrafted Sodas are carbonated fresh and debut in three classic
flavors with a Starbucks twist – Spiced Root Beer, Golden Ginger
Ale and Lemon Ale. Each Fizzio soda contains no artificial flavors,
no preservatives or high fructose corn syrup and has 100 calories
or less in a Grande (16 fl. oz.). The new Fizzio sodas will be
available at select Starbucks locations in the U.S.**
Fizzio™ Handcrafted Sodas are carbonated
fresh and debut in select stores in three classic flavors with a
Starbucks twist - Spiced Root Beer, Golden Ginger Ale and Lemon
Ale. (Photo: Business Wire)
Customers can also experience a fresh take on iced tea from
Teavana at Starbucks with new and returning favorites this summer.
The new Teavana® Blackberry Mojito Tea Lemonade and returning
favorite Teavana® Peach Green Tea Lemonade will be available
nationwide and in Canada beginning June 24.
“We have heard from our customers that they’re looking for more
refreshing, cold beverages, especially during the warm summer
months,” said Cliff Burrows, group president, U.S., Americas and
Teavana. “Fizzio Handcrafted Soda is unlike any soda in the
marketplace because it’s handcrafted and made-to-order each time.
The addition of Fizzio and Teavana Iced Teas gives our customers
more refreshing beverage choices made with the premium ingredients
they expect from Starbucks.”
Classic Flavors with a Twist
Fizzio™ Handcrafted Sodas are rooted in classic flavors, but
with a signature twist to deliver an experience unlike other sodas.
The soda creation begins with batch brewing real, premium
ingredients to develop complex and layered flavors, and each Fizzio
beverage is individually handcrafted for each customer.
- Spiced Root Beer: The nostalgic
taste of classic root beer with a deliciously unexpected twist –
cinnamon, nutmeg, clove and star anise add a flavorful kick to this
soda.
- Golden Ginger Ale: A refreshing
blend of real ginger, citrus and brown sugar, the Golden Ginger Ale
has a unique golden color and a complex, delicious taste that
harkens back to the original Ginger Ale introduced at the turn of
the 20th century.
- Lemon Ale: A refreshing,
citrus-forward blend of real lemon juice with hints of apricot and
ginger.
The Fizzio™ machine is a breakthrough in carbonation technology
with the ability to deliver an unmatched soda experience. Unlike
existing sodas or at-home carbonation options, the machine
carbonates finished beverages, ensuring every ingredient in the
beverage receives the same level of carbonation and maximum flavor.
The machine also delivers a customizable experience with the
capability to adjust the amount of “fizz” in each beverage, and
provides the option for customers to experience their favorite
beverages like Teavana® Iced Tea and Starbucks Refreshers™
beverages in a completely new way by “adding fizz” for $.50
USD.
New and Returning Summer Favorites
Starbucks and Teavana continue to bring premium tea experiences
to customers with the introduction of new Teavana® Shaken Iced
Teas. Teavana® Shaken Iced Teas feature fine teas that are slightly
sweetened and come in one-of-a-kind delicious flavors. The iced
teas are vigorously hand shaken ten times to help ensure all the
ingredients are cooled down quickly and mixed perfectly to bring
out their distinct flavors.
- New Teavana® Shaken Iced Blackberry
Mojito Tea Lemonade: Thirst-quenching flavors of juicy
blackberry, mint, Teavana® green tea and a splash of lemonade
shaken with ice.
- Teavana® Shaken Iced Peach Green Tea
Lemonade: Refreshing sweet peach and ginger notes, Teavana®
green tea and a splash of lemonade shaken with ice.
- Teavana® Shaken Iced Black Tea
Lemonade: Bold layers of three of the finest Teavana® black
teas mixed with lemonade and shaken with ice.
“Refreshing beverages made with premium ingredients deserve to
be paired with exceptional food, which is why we’re offering an
array of wholesome options for our customers,” said Burrows. “We
have significantly advanced our breakfast and lunch offerings over
the past few years. And, we are expanding this even further with
new, relevant lunch options for our customers.”
Customers can pair their favorite Starbucks cold summer beverage
with a variety of lunch offerings, including:
- New Turkey Pesto Panini: Turkey
and melted provolone cheese with fire-roasted peppers and basil
pesto on focaccia.
- New Old-Fashioned Grilled
Cheese: A beloved classic sandwich, thoughtfully prepared with
a three cheese blend of aged white cheddar, yellow cheddar and
mozzarella cheese on hearty multigrain bread.
- Hearty Salad Bowls: Chicken
& Greens Caesar, Hearty Veggie & Brown Rice and Zesty
Chicken & Black Bean.
- Panini Sandwiches: Roasted
Tomato & Mozzarella, Chicken Santa Fe and Ham & Swiss.
- Cold Sandwiches: Chicken BLT
Salad, Egg Salad and Turkey & Havarti.
- Bistro Boxes: Protein, Cheese
& Fruit and Chicken & Hummus.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high quality arabica coffee. Today,
with stores around the globe, the company is the premier roaster
and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online at www.starbucks.com.
*Euromonitor data 2013. Carbonated beverage market = combination
of Euromonitor’s carbonated bottled water, energy drinks, and
carbonates categories. Carbonates: Carbonated Soft Drinks
(CSDs).
**Fizzio™ Handcrafted Soda availability: Hawaii, Southern
California (Los Angeles, San Diego, Stockton and Modesto areas),
Arizona, New Mexico, Texas, Oklahoma, Louisiana, Mississippi,
Alabama, Georgia, Florida, South Carolina, North Carolina,
Virginia, Nevada and Utah. Customers can find out if Fizzio is
available at their store by checking the Starbucks Mobile App for
iPhone® or Android™ or by visiting the Starbucks Store Locator at
http://www.starbucks.com/store-locator/search.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140623005342/en/
StarbucksHolly Hart Shafer,
+1-206-318-7100press@starbucks.com
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