Live talent to Include Eminem, Jamie Foxx,
Dave Grohl, Metallica, John Oliver, Rihanna, Bruce Springsteen,
Carrie Underwood, Zac Brown Band, among others, as well as special
appearances by Meryl Streep, Tom Hanks and Steven Spielberg at
concert to honor the courage and sacrifice of America’s veterans
and their families
Concert to be Executive Produced by Gary
Goetzman, Tom Hanks and Joel Gallen
HBO and Starbucks Coffee Company (NASDAQ: SBUX) announced today
they will host THE CONCERT FOR VALOR, a first-of-its-kind concert
to honor the courage and sacrifice of America’s veterans and their
families on the National Mall in Washington, D.C., to be presented
live on HBO this Veterans Day, Tuesday, November 11 (7:00 p.m.
ET/4:00 p.m. PT).
The National Mall in Washington, D.C.
(Photo: Business Wire)
The concert will feature a broad array of talent from the worlds
of music and entertainment, including Eminem, Jamie Foxx, Dave
Grohl, Metallica, John Oliver, Rihanna, Bruce Springsteen, Carrie
Underwood and Zac Brown Band, as well as special appearances by
Meryl Streep, Tom Hanks and Steven Spielberg, among many
others.
THE CONCERT FOR VALOR will provide a national stage for ensuring
that veterans and their families know that their fellow Americans’
gratitude is genuine. Millions of people, including veterans,
active duty service members, their families and Americans from all
walks of life are expected to watch the free concert in person or
on television, with the goal of raising awareness for veterans
service organizations dedicated to education, wellness,
reemployment and reintegration. The event will be presented from
the National Mall between the Capitol and the Washington Monument,
and HBO will offer its affiliates the opportunity to open the
signal, allowing nonsubscribers to view the special. Former US
Secretary of Defense and Starbucks board member Robert Gates and
former Chairman of the US Joint Chiefs of Staff Admiral Michael
Mullen are serving in an advisory capacity with regard to veterans
outreach and veteran service organizations that will be recipients
of concert donations.
The live event will be executive produced by Gary Goetzman, Tom
Hanks and Joel Gallen, who will also direct. Hanks, who devoted his
time and talent to support the construction of the World War II
Memorial, has, with Goetzman, executive produced such projects as
the Emmy®-winning HBO miniseries “The Pacific,” “Band of Brothers”
and “John Adams,” as well as the HBO music specials “The 25th
Anniversary Rock and Roll Hall of Fame Concert” and the recent
“2014 Rock and Roll Hall of Fame Induction Ceremony,” both of which
were directed by Gallen.
HBO chairman and CEO Richard Plepler said, “We are honored to
play a small role to help raise awareness and support for our
service men and women. Their immeasurable sacrifice deserves our
nation’s gratitude. This event will not only celebrate their
service, but help remind Americans of the many challenges they face
on and off the battlefield. We are delighted to join with Starbucks
in our mutual effort to pay tribute to our veterans and those
serving in the military."
Starbucks chairman, president and ceo Howard Schultz said, “The
post-9/11 years have brought us the longest period of sustained
warfare in our nation’s history. The less than one percent of
Americans who volunteered to serve during this time have
afforded the rest of us remarkable freedoms – but that freedom
comes with a responsibility to understand their sacrifice, to honor
them and to appreciate the skills and experience they offer when
they return home. As many now seek reemployment, now is the time to
offer them opportunities to work in our communities to do what they
do best: solve problems and lead with selfless service. THE CONCERT
FOR VALOR represents a significant and historic opportunity to
demonstrate our country's potential to come together as a nation,
and do right by those who have done so much for us. They’ve
stepped up. Now it's our turn.”
Last November, Starbucks committed to hiring at least 10,000
veterans and military spouses over the next five years. In April,
the Schultz Family Foundation, co-founded by Schultz and his wife,
Sheri, committed $30 million to support veterans’ transition to
civilian life. Schultz is also co-authoring “For Love of Country,”
which reports on the sacrifices veterans have made, the bravery and
leadership they demonstrate, and the huge economic benefit and
opportunity that transitioning veterans bring to American
communities and companies. The book, co-written with Rajiv
Chandrasekaran of The Washington Post, will be published by Knopf
and available nationwide in early November. The authors will donate
proceeds from the sale of the book to veterans service
organizations. You can learn more about the book here:
http://knopfdoubleday.com/2014/10/01/media-center-for-love-of-country-by-howard-schultz-and-rajiv-chandrasekaran/.
HBO has a long history of original programming devoted to
supporting veterans and examining veterans’ experiences from
diverse perspectives. In addition to the miniseries “Band of
Brothers” and “The Pacific,” the network has presented the original
movies “Taking Chance” and “The Tuskegee Airmen,” the miniseries
“Generation Kill,” and the documentaries “Alive Day Memories: Home
from Iraq,” “Wartorn 1861-2010,” “Baghdad ER,” “Section 60:
Arlington National Cemetery,” “Crisis Hotline: Veterans 1” and the
upcoming “The Last Patrol,” among many others.
HBO and Starbucks are proud to present THE CONCERT FOR VALOR
with the support of the Trust for the National Mall. As the
official nonprofit partner of the National Park Service dedicated
to restoring and improving the National Mall, the Trust is
committed to preserving the sacred space where America’s military
veterans are honored and free speech – both spoken and sung – is
protected. The Trust will provide event volunteers and logistical
assistance to support the concert and preserve the grounds of the
National Mall.
While less than one percent of American adults serve in the U.S.
military today, there are currently more than 20 million American
veterans. This includes more than 2.5 million 9/11-era veterans who
are facing a range of challenges as they make the transition back
to civilian life.
About HBO
Home Box Office, Inc. is the premium television programming
subsidiary of Time Warner Inc. and the world’s most successful pay
TV service, providing the two television services – HBO® and
Cinemax® – to approximately 127 million subscribers worldwide. The
services offer the most popular subscription video-on-demand
products, HBO On Demand® and Cinemax On Demand® as well as HBO GO®
and MAX GO®, HD feeds and multiplex channels. Internationally, HBO
branded television networks, along with the subscription
video-on-demand products HBO On Demand and HBO GO, bring HBO
services to over 70 countries. HBO and Cinemax programming is sold
into over 150 countries worldwide.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality arabica coffee. Today,
with stores around the globe, the company is the premier roaster
and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online at www.starbucks.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141002006138/en/
HBO New YorkQuentin Schaffer or Tobe Becker, 212-512-1329 or
5492orHBO Los AngelesNancy Lesser or Mara Mikialian, 310-382-3274
or 3276orStarbucksCorey duBrowa or Laurel Harper,
206-318-7100press@starbucks.com
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