Shoe Carnival Names McCann Agency of Record to Elevate Brand Engagement
10 January 2019 - 9:00AM
Business Wire
Diversified and Integrated Marketing Team to
Enhance Shoe Carnival’s Reach with Customers
Shoe Carnival, one of the nation’s largest family footwear
retailers, has selected McCann as its agency of record for
integrated marketing services. The McCann team will include
specialty agencies Compass Point (Media AOR), Casanova (Hispanic
strategy, media and creative), MRM//McCann (digital strategy and
technology) and Momentum/Chase (Shopper Strategy).
“We’re excited to partner with McCann on our ambitious strategic
brand and customer-centric initiatives to expand Shoe Carnival’s
relationships with customers,” said Mark Worden, Shoe Carnival’s
Chief Strategy and Marketing Officer. “The depth of marketing
resources and quality of McCann’s integrated team will propel us
forward as we look to inspire and connect with customers.”
James Ward, president of McCann Detroit, said, “The vision and
ambition laid out by Shoe Carnival’s leadership has been inspiring,
and – for us – retail is an area of passion and expertise. The
multi-disciplinary team we put together was handpicked to navigate
the forces reshaping retail in 2019 and beyond. We’re thrilled to
have this opportunity to help Shoe Carnival take new ground.”
About Shoe Carnival
Shoe Carnival, Inc. is one of the nation’s largest family
footwear retailers, offering a broad assortment of moderately
priced dress, casual and athletic footwear for men, women and
children with emphasis on national name brands. As of January 9,
2019, the Company operates 402 stores in 35 states and Puerto
Rico, and offers online shopping at www.shoecarnival.com.
Headquartered in Evansville, IN, Shoe
Carnival trades on The NASDAQ Stock Market LLC under
the symbol SCVL. Shoe Carnival's press releases and
annual report are available on the Company's website
at www.shoecarnival.com.
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic
Group (NYSE: IPG), is a leading global marketing services
company with 24,000 employees in more than 100 countries,
comprising McCann (advertising), MRM//McCann (digital
marketing/relationship management), Momentum Worldwide (total brand
experience), McCann Health (professional/dtc communications), CRAFT
(global adaptation and production), UM (media management), Weber
Shandwick (public relations), FutureBrand (consulting/design), and
PMK-BNC.
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version on businesswire.com: https://www.businesswire.com/news/home/20190109005540/en/
Cliff SiffordPresident and Chief Executive Officer, orW. Kerry
JacksonSenior Executive Vice President, Chief Operating and
Financial Officer and Treasurer
7500 East Columbia StreetEvansville, IN
47715www.shoecarnival.com(812) 867-6471
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