TechTarget launches SearchERP.com, an Independent Resource for Bus. & IT Buyers Navigating the Expanding ERP Software Landscape
01 September 2017 - 6:04AM
Business Wire
Global technology media and purchase intent-driven marketing and
sales services company TechTarget, Inc. (Nasdaq: TTGT) today
announced the launch of SearchERP.com™, a new website designed to
serve the informational needs of today’s business and IT decision
makers as they evaluate, implement and integrate ERP software.
SearchERP.com will act as an independent online community that
provides tips, case studies and neutral guidance on the latest
innovations and future direction of ERP technology.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170831006321/en/
According to Allied Market Research, the global ERP software
market is expected to grow at a compound annual growth rate (CAGR)
of 7.2% reaching approximately $41.69 billion by 2020. This growth
is being driven by digital transformation and the accelerating
shift to cloud-based ERP.
“The ERP market is experiencing a sea change. Established
vendors like SAP and Oracle continue to have a major market share,
but newer companies are pushing their way into the space with new
and innovative SaaS options that are changing the market
landscape,” said Stephanie Corby, Publisher of Business
Applications and Architecture Media, TechTarget. “SearchERP.com
will help buyers navigate the various choices available - whether a
company is buying ERP for the first time, or looking to migrate a
legacy on-premises ERP system to the cloud.”
TechTarget has covered ERP software extensively over the past
several years but has seen significant growth in page views in this
area over the past year (23% growth in the past 12 months). The
goal of the new site is to elevate this continuing coverage and
curate a better content experience for the reader.
Furthermore, SearchERP.com will enable customers to align with
the most in-depth ERP topics and modules (ERP Software Selection
& Implementation, ERP Infrastructure, Cloud ERP, Manufacturing
Management, Supply Chain Management, Financial Software, HR
Software & Systems, CRM and Sales Management, Digital
Transformation, Business Analytics, etc.) and provide them with
demand generation, sales enablement, data services, and brand
messaging vehicles to target active accounts and prospects
throughout the buy cycle.
SearchERP.com joins TechTarget’s portfolio of websites
specializing in both cloud and on-premise business applications
including: SearchHRSoftware.com™, SearchCloudApplications.com™,
SearchBusinessAnalytics.com™, SearchOracle.com™, SearchCRM.com™ and
SearchSAP.com™.
About TechTargetTechTarget (Nasdaq: TTGT) is the global
leader in purchase intent-driven marketing and sales services that
deliver business impact for enterprise technology companies. By
creating abundant, high-quality editorial content across more than
140 highly targeted technology-specific websites, TechTarget
attracts and nurtures communities of technology buyers researching
their companies’ information technology needs. By
understanding these buyers’ content consumption behaviors,
TechTarget creates the purchase intent insights that fuel efficient
and effective marketing and sales activities for clients around the
world.
TechTarget has offices in Beijing, Boston, London, Munich,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
©2017 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks, and SearchHR.com™,
SearchCloudApplications.com™, SearchBusinessAnalytics.com™,
SearchOracle.com™, SearchCRM.com™ and SearchSAP.com™ are trademarks
of TechTarget. All other trademarks are the property of their
respective owners.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170831006321/en/
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
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