INDIANAPOLIS, Jan. 8, 2024
/PRNewswire/ -- Building from its early success in the
multi-billion-dollar and rapidly growing hearing aid market, RCA
Accessories today announced the upcoming launch of three new
upgraded premium hearing aids with advanced functionality, battery
lifetime and volume controls. In addition, the Company is
introducing a best-in-class protection plan for its customers. Each
of the premium models launched under the RCA brand cater to
specific users and their needs and are priced at hundreds, if not
thousands of dollars less than competitive products.
Ian Geise, President of VOXX
Accessories Corporation stated, "We have made significant
enhancements to our product offering and are very excited about the
upcoming RCA hearing aid and protection plan launches. This has
been one of our most explosive growth categories since we entered
the market last year and the new products we'll be bringing to
market should help drive further adoption. Our products have been
carefully designed to address all types of consumers suffering from
hearing loss and our new models are technologically superior,
comfortable, easy to use and competitively priced. We will continue
to drive innovation for our customers and in turn, the millions of
Americans suffering from hearing loss without the financial burdens
they've been accustomed to."
RCA Accessories entered the Over-the-Counter ("OTC") hearing aid
market with an assortment of products in May
2023, following a late 2022 ruling by the U.S. Food and Drug
Administration ("FDA") which set to improve access to OTC hearing
aids and in turn, lower costs for millions of Americans. The first
two models introduced last year, RCA RSH05 and RCA
RSH20, were designed to cater to consumers looking for large
and easy-to-use controls and those looking for discreet all-day
comfort. Both models sold very well through a series of direct
response campaigns, contributing to the Company's growth in the
Consumer Electronics segment this Fiscal year. Now, RCA will unveil
three new models that provide enhanced capabilities, use and
comfort to a wider demographic in need.
RCA OTC Rechargeable Digital Behind-the-Ear Hearing
Aid with Bluetooth Streaming and Calls
Model
RSH082
Believed to be the world's first OTC hearing aid with a
wireless remote to control volume, this consumer friendly
hearing aid is comfortable and easy to use and IP22 water
resistant. The RCA RSH082 comes equipped with Bluetooth
streaming for audio, music podcasts and phone calls (iOS and
Android), along with advanced dual microphones for blocking out
surrounding noise and frequency controls for volume settings for
both indoors and outdoors. High-capacity battery life provides 20
hours of use on a single charge, and an on-the-go super extended
charging case provides three (3) full charges of your hearing aid
while away from home. The "keychain FOB" style remote makes it the
easiest hearing aid to control volume in both ears as well as
change to any one of the environmental settings already
pre-programmed. No need to use a phone or adjust with small
controls in or near the ear. A tremendous feature for both users
and caregivers. The RCA RSH082 will launch In April 2024 at an MSRP of $699.
RCA OTC Behind-the-Ear Hearing Aid
Model
RSH072
The RCA RSH072 is a new premium model for the
consumer who wants the best performance with an invisible BTE
size and extended charging capabilities. This model comes
with advanced dual microphones, frequency controls for
indoor and outdoor settings, 4-channel digital signal
processing with noise reduction, four (4) pre-programmed
environment settings and 11 volume levels. It is IP22 water
resistant, its high-capacity battery lifetime provides 20 hours of
use on a single charge, and the on-the-go charging gives provides
five (5) full charges. The RCA RSH072 will be launching in
May 2024 at an MRSRP of $599.
RCA OTC Rechargeable Hearing Aid
Model
RSH053
Developed for the consumer who wants small-sized hearing
aids with large and easy-to-use controls, the RCA RSH053
delivers superior, reliable performance at an affordable
price. Ergonomically designed to fit behind the ears, this
model comes with an adjustable volume control joystick, three (3)
different listening programs, and 11 volume levels. The RCA RSH053
has an IP22 water-resistant design and comes with a 16-hour battery
life and a USB C recharging cradle with fast, two (2) hour
charging. It's four 4-channel digital signal processing with noise
reduction amplifies the volume of sound both indoors and outdoors.
It will launch in January 2024 at an
MSRP of $399.
RCA Hear for You Protection Plan
RCA also will be
launching a new Hear for You Protection plan for consumers
to ensure that their hearing aid purchase is protected from any
accidental damage in addition to extending warranty coverage for up
to two (2) years. These new service plans will be offered for
$69.99 for a one-year plan or
$99.99 for a two-year plan.
All RCA OTC hearing aids meet all FDA requirements and are FDA
compliant. For more information on RCA Hearing Aids, please visit
us at: www.rcahearingaids.com.
About RCA
The RCA brand is one of the most recognized and established brands
in the consumer electronics industry. Marketed by VOXX Accessories
Corporation, a wholly owned subsidiary of VOXX International
Corporation (NASDAQ: VOXX), the RCA brand continues its tradition
of innovation and market leadership, as the #1 brand in the US for
universal remote controls and TV reception products.
About VOXX International Corporation
VOXX International Corporation (NASDAQ: VOXX) has grown
into a leader in Automotive Electronics and Consumer
Electronics, with emerging Biometrics technology to capitalize on
the increased need for advanced security. Over the past several
decades, with a portfolio of approximately 35 trusted brands, VOXX
has built market-leading positions in in-vehicle entertainment,
automotive security, reception products, a number of premium audio
market segments, and more. VOXX is a global company, with an
extensive distribution network that includes power retailers, mass
merchandisers, 12-volt specialists and many of the world's leading
automotive manufacturers. For additional information, please visit
our website at www.voxxintl.com
Safe Harbor Statement
Except for historical information contained herein, statements made
in this release constitute forward-looking statements and thus may
involve certain risks and uncertainties. All forward-looking
statements made in this release are based on currently available
information and the Company assumes no responsibility to update any
such forward-looking statements. The following factors, among
others, may cause actual results to differ materially from the
results suggested in the forward-looking statements. The factors
include, but are not limited to the risk factors described
in the "Risk Factors" section of the Company's Annual Report
on Form 10-K for the fiscal year ended February 28, 2023, and
other filings made by the Company from time to time with the
SEC, as such descriptions may be updated or amended in any
future reports we file with the SEC. The factors described in
such SEC filings include, without limitation: impacts
related to the COVID-19 pandemic, global supply shortages and
logistics costs and delays; global economic
trends; cybersecurity risks; risks that may result from
changes in the Company's business operations; operational execution
by our businesses; changes in law, regulation or policy that may
affect our businesses; our ability to increase margins through
implementation of operational improvements, restructuring and other
cost reduction methods; our ability to keep pace with
technological advances; significant competition in the automotive
electronics, consumer electronics and biometrics businesses; our
relationships with key suppliers and customers; quality and
consumer acceptance of newly introduced products; market
volatility; non-availability of product; excess inventory; price
and product competition; new product introductions; foreign
currency fluctuations; and restrictive debt covenants. Many of the
foregoing risks and uncertainties are, and will be, exacerbated by
the War in the Ukraine and any worsening of the global
business and economic environment as a result.
VOXX International Investor and Media Relations Contact:
Glenn Wiener
GW Communications
Email: gwiener@gwcco.com
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