Versus Systems Partners with Branded Entertainment Agency ENT Marketing for New Client Activations
02 May 2022 - 9:00PM
Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS) today
announced that the Company has entered into a Master Service
Agreement with branded entertainment agency ENT Marketing
Inc. to support new client activations that employ the Versus
XEO platform for fan engagement and rewards.
The first client collaboration between Versus and
ENT Marketing was a recent marketing promotion for a popular
fast-casual chicken restaurant chain. Versus powered the customized
promotion’s fan engagement and prizing based on the XEO platform’s
popular basketball game Swish.
This engagement represents the first use of Versus’
XEO platform in a quick-service restaurant (QSR) activation,
opening a new vertical for the Company’s leading-edge audience
engagement technology. This activation of the XEO product, a fan
engagement platform already popular with a wide range of sports
teams and leagues, demonstrates the traction of XEO in a new
sports-adjacent vertical with tremendous potential for future
growth. Versus intends to continue its successful partnership with
ENT Marketing and bring the XEO platform to other ENT clients.
“We are thrilled to partner with ENT Marketing for
new client activations based upon our XEO platform’s engagement and
prizing capabilities,” said Matthew Pierce, Founder and CEO of
Versus Systems. “We are extremely pleased with the results of this
initial collaboration with ENT Marketing – this marketing promotion
was a fun and engaging way for customers to win prizes from their
favorite fast-casual chicken restaurant. We look forward to working
with ENT in the future to bring the power of XEO to their clients’
marketing campaigns, and to additional QSRs as well.”
Libby Biason, Founder and Principal of ENT
Marketing, said: “We were excited to work with Versus Systems on
this dynamic and innovative marketing promotion for our QSR client.
The XEO platform was a superb fit with this client’s marketing
promotion in order to achieve their client’s fan engagement and
rewards objectives. We look forward to continuing our relationship
with Versus and deploying the XEO platform for our clients’
marketing promotions and entertainment platforms in the
future.”
About Versus Systems
Versus Systems Inc. is an engagement and rewards
company that makes live events, games, shows, and apps more fun to
watch and play. Versus adds interactive games, polling, trivia,
predictive elements, and other win conditions to existing
entertainment - whether in-venue or online - making the content
more contextual, personal, and rewarding. Versus works with world
class sports teams, leagues, venues, entertainment companies, and
other content creators to make engaging, rewarding experiences for
fans all over the world. For more information, please visit
www.versussystems.com or visit the official Versus
Systems YouTube channel.
About ENT Marketing
Founded in 2011, ENT Marketing is a one-of-a-kind
full service branded entertainment agency that creates meaningful
consumer engagements and brand loyalty for some of the world’s most
well-known companies. The agency is known for its innovative
programs, integrated channel approach, and creation of owned
entertainment properties that build trust for the brand. ENT’s
current client list includes Coca-Cola, Wendy’s, YouTube Music, and
Visa. ENT Marketing has won a Cannes Lion. For more information,
please visit www.entmarketing.com.
Investor Contact:Cody Slach and
Sophie PearsonGateway Investor
Relations949-574-3860IR@versussystems.com
orpress@versussystems.com
Disclaimer for Forward-Looking
Information
This news release contains certain forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. All statements, other than statements of
historical fact, are forward looking statements and are based on
expectations, estimates and projections as at the date of this news
release. Any statement that involves discussions with respect to
predictions, expectations, beliefs, plans, projections, objectives,
assumptions, future events or performance (often but not always
using phrases such as "expects", or "does not expect", "is
expected", "anticipates" or "does not anticipate", "plans",
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"intends" or variations of such words and phrases or stating that
certain actions, events or results "may" or "could", "would",
"might" or "will" be taken to occur or be achieved) are not
statements of historical fact and may be forward looking
statements. These forward-looking statements are based on
reasonable assumptions and estimates of management of the Company
at the time such statements were made. Actual future results may
differ materially as forward-looking statements involve known and
unknown risks, uncertainties and other factors which may cause the
actual results, performance or achievements of the Company to
materially differ from any future results, performance or
achievements expressed or implied by such forward-looking
statements. Although the forward-looking statements contained in
this news release are based upon what management of the Company
believes, or believed at the time, to be reasonable assumptions,
the Company cannot assure shareholders that actual results will be
consistent with such forward-looking statements, as there may be
other factors that cause results not to be as anticipated,
estimated or intended. Accordingly, readers should not place undue
reliance on forward-looking statements and information. There can
be no assurance that forward-looking information, or the material
factors or assumptions used to develop such forward-looking
information, will prove to be accurate. The Company does not
undertake any obligations to release publicly any revisions for
updating any voluntary forward-looking statements, except as
required by applicable law.
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