Rebel Foods opened all 160 Wendy's restaurants
in a record span of 36 months
DUBLIN,
Ohio, Oct. 14, 2024 /PRNewswire/ -- The Wendy's
Company announced today that Rebel Foods, the world's largest
internet restaurant brand and the master franchise holder for
Wendy's® in India,
opened its 160th Wendy's restaurant at BTM Layout in Bengaluru.
Dana Calvert, Wendy's Chief
International Development Officer, led the opening
celebration, reinforcing the brand's commitment to accelerating
growth in India.
With this new restaurant, Bengaluru will have more than 20
Wendy's locations, with dine-in services available at the MG Road
and BTM Layout locations. It also marks Rebel's 160th Wendy's
restaurant opening across more than 25 cities in India in just 36 months.
The BTM Layout restaurant features Wendy's Global Next Gen
design, built with a digital-first focus and created to enhance the
experience for both customers and crew. The location has more than
50 seats inside and features self-ordering kiosks, providing
customers with a seamless and personalised experience, catering to
both dine-in and take-away customers. Customers can enjoy Wendy's
signature menu items like the OG Spicy Aloo Crunch Burger and
Flavour Fresh Premium Burgers, along with global favourites like
the iconic Frosty® dessert.
Earlier this month, Rebel Foods celebrated the opening of
another new restaurant at Logix Mall, Noida, with Wendy's
President, International, E.J. Wunsch at the ribbon-cutting
ceremony alongside Rebel Foods Co-Founder and CEO Jaydeep Barman.
E.J. Wunsch said: "I am thrilled to visit
India, a strategic growth market
for Wendy's global expansion plans. Our partnership with Rebel
Foods has helped us deliver Wendy's fresh famous food to Indian
customers across the market, and the opening of the Logix Mall,
Noida restaurant will provide another opportunity for Wendy's fans
to enjoy our food where they live, work, and play."
Jaydeep
Barman said: "As we celebrate the
opening of our new Wendy's restaurant in Bengaluru, we are excited
to expand the brand to reach consumers in a new market. We plan to
make the brand accessible to Wendy's consumers across India, while continuing to expand in areas
where we already have Wendy's restaurants. Our expansion plans
represent a significant step forward in our mission to make Wendy's
the newest burger obsession in India."
Wendy's, celebrated for its diverse menu and bold flavors,
continues to excite Indian palates with its innovative offerings.
With customer favorites like the Flavor Fresh lineup and Spicy Aloo
Crunch, alongside recently introduced standouts such as the
Mexican, BBQ, Cheese Blast and Tandoori, Wendy's has established
itself as a pioneer of innovative taste experiences. In a bold new
move, Wendy's recently launched India's first-ever Chimichurri Burgers,
available in both vegetarian and non-vegetarian options. These
burgers, inspired by the vibrant flavors of Argentinian cuisine
with a touch of Indian spice, have quickly captured the attention
of customers, becoming a fast favorite across the country.
Rebel Foods plans to build dine-in Wendy's restaurants across
Delhi NCR, Bengaluru, and Hyderabad over the next few months, while
delivery services will also continue to expand. Currently serving
cities such as Tiruppur, Mysore, Nagpur, Bhilai, Kanpur, Prayagraj,
and Kolkata, the plan is to add a
couple dozen restaurants by December.
About Wendy's:
Wendy's founder, Dave Thomas, opened the first Wendy's restaurant
in 1969 with an unwavering commitment to serve fresh, high-quality
food, at a fair price, in a comfortable atmosphere. The global
quick-service restaurant brand, based in Columbus, Ohio, U.S.A., is best known for its
made-to-order square hamburgers, freshly prepared salads, and other
signature items such as chili, baked potatoes and the Frosty
dessert. Wendy's and its cameo character logo – the little
red-headed girl with pigtails – are famous worldwide and today,
with more than 50 years of success in the quick-service restaurant
industry. The Wendy's Company (Nasdaq: WEN) is committed to doing
the right thing and making a positive difference in the lives of
others, and Dave's core values "Quality is our Recipe®,"
"Do The Right Thing," and "Treat People with Respect" remain
the guidepost of the Wendy's system. Today, Wendy's and its
franchisees employ hundreds of thousands of people across over
7,000 restaurants worldwide with a vision of becoming the world's
most thriving and beloved restaurant brand.
About Rebel Foods:
Rebel Foods is the
world's largest and fastest-growing internet restaurant company,
home to brands such as Faasos, Behrouz Biryani, Oven Story Pizza,
Mandarin Oak, The Good Bowl, SLAY Coffee, Sweet Truth, Wendy's, and
more. With over 450+ kitchens across 70+ cities, Rebel Foods has
developed its full-stack technology - Rebel OS - through which
multiple brands are launched and scaled up in a very short period.
Through the Rebel Launcher, powered by Rebel OS, the company has
launched over 25+ brands and expanded aggressively all across the
country. Rebel Foods currently operates 45+ brands across multiple
countries - India, the
United Arab Emirates
(Dubai, Abu Dhabi, Sharjah), the United
Kingdom, and Saudi
Arabia.
Media contacts:
Rebel Foods: Sonalika Sabharwal |
+91 98713 09766 | Sonalika.sabharwal@one-source.co.in
Wendy's: mediarelations@wendys.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/rebel-foods-opens-160th-wendys-restaurant-in-bengaluru-302274491.html
SOURCE The Wendy’s Company