ZoomInfo to Speak at Forrester B2B Summit in Austin
05 June 2023 - 11:00PM
Business Wire
Customers Will Share How ZoomInfo Helped Them
Achieve Faster Success with an Efficient Go-To-Market Motion
ZoomInfo (NASDAQ: ZI), the go-to-market platform to find,
acquire, and grow customers, will present multiple case studies
from customers and host thought leadership sessions at the
Forrester B2B Summit.
The Forrester B2B Summit is the go-to event that professionals
trust to deliver the information and insight they need to make
bolder, smarter decisions and is being held in-person June 5–7 in
Austin, Texas as well as virtually.
ZoomInfo will share its expertise and provide valuable insights
with five engaging sessions led by Founder and CEO Henry Schuck and
CMO Bryan Law and customers Blue Ocean, Sendoso, and Smartsheet.
The sessions will focus on how ZoomInfo customers can optimize
their go-to-market (GTM) approach to accelerate growth and drive
revenue, particularly with ZoomInfo’s MarketingOS solution.
Attendees will gain valuable knowledge on topics such as
modernizing efficient GTM strategies, demystifying intent data, and
turning intent into revenue.
MarketingOS, the newest addition to the ZoomInfo platform,
allows marketers to unlock real-time insights enabled by
award-winning and real-time intent signals, engage customers
through a unified platform, and win faster at scale. Backed by
ZoomInfo’s best-in-class data, marketers can identify and
prioritize the best accounts and contacts, while mastering
cross-channel audience engagement with 1:1 targeting across
display, social, email, and chat. Marketers can then automate
engagement methods to harmoniously support sellers’ GTM motions
through a unified platform.
ZoomInfo’s full event schedule, including VIP events, can be
found here. Sessions include:
Monday, June 5
- 12:25 pm-12:55 pm - ZoomInfo: How ZoomInfo Customers Win
Faster with an Efficient GTM
- Building an efficient GTM motion can drive your success, but
how do you do that effectively?
- Join this panel discussion to hear from ZoomInfo’s Founder and
CEO Henry Schuck, alongside Andrew Bennett, CMO at Smartsheet, Kris
Rudeegraap, CEO at Sendoso, and Liz Tassey, VP of Marketing at Blue
Ocean, on practical ways to optimize your team’s productivity,
align sales and marketing goals, consolidate your tech stack, and
more.
- 2:00 pm-2:10 pm - ZoomInfo: Demystify Intent and Turn It
Into Revenue
- Overwhelmed by all the intent data options? Unclear on whose
data & perspective to trust?
- Learn what intent signals perform best and why ZoomInfo was
rated #1 in Intent Data. Then find out how companies are turning
intent into revenue using generative AI with ZoomInfo CMO, Bryan
Law.
- 2:50 pm-3:20 pm - ZoomInfo: How Sendoso Modernized Their Go
to Market
- A strong GTM motion starts with a strong data foundation. And
when the total addressable market possibilities are endless,
ZoomInfo’s #1 data and intent foundation was instrumental for
Sendoso’s GTM strategy.
- Join Kris Rudeegraap, Sendoso’s CEO, and Henry Schuck,
ZoomInfo’s Founder and CEO, as they share how ZoomInfo unlocked
insights into new markets, aligned Sendoso’s sales and marketing
teams for engaging customers, and won faster by increasing sales
team productivity.
Tuesday June 6
- 11:50 am-12:20 pm - ZoomInfo: How BlueOcean Modernized Their
Go To Market Through GTM Plays
- Hear from Bryan Law, ZoomInfo CMO, and Liz Tassey, VP of
Marketing at BlueOcean, on how they leveraged ZoomInfo to scale
their GTM motions as their GTM strategy matured. As they grew, they
evolved their strategy from simply leveraging ZoomInfo as a sales
tool to using it across marketing & sales to unlock insights,
engage customers across channels, and win faster by automating
their go to market motions.
Wednesday, June 7
- 9:40 am-10:10 am - ZoomInfo: How Smartsheet Modernized Their
Go To Market
- Modernizing your GTM motion can mean a lot of different things
– for Smartsheet it’s driving enterprise growth, efficiency at
scale, and aligning sales and marketing goals. Hear Andrew Bennett,
Chief Marketing Officer at Smartsheet, speak with Bryan Law,
ZoomInfo CMO, as they talk through how Smartsheet is transforming
their go to market and how ZoomInfo is core to their journey.
ZoomInfo will meet with customers, prospects, and media on the
Expo floor at Booth #104.
About ZoomInfo
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for
businesses to find, acquire, and grow their customers. It delivers
accurate, real-time data, insights, and technology to more than
30,000 companies worldwide. Businesses use ZoomInfo to increase
efficiency, consolidate technology stacks, and align their sales
and marketing teams — all in one platform. ZoomInfo is a recognized
leader in data privacy, with industry-leading GDPR and CCPA
compliance and numerous data security and privacy certifications.
For more information about how ZoomInfo can help businesses grow
their revenue at scale, please visit www.zoominfo.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230605005271/en/
Media Erin Hendrick, Senior Director of Communications
pr@zoominfo.com
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