Swiffer Named 'Official Cleaner of the Children's Museum of Indianapolis'
23 December 2009 - 12:00AM
PR Newswire (US)
Swiffer Dusters clean largest permanent sculpture of blown glass by
renowned artist Dale Chihuly CINCINNATI, Dec. 22 /PRNewswire/ --
Procter & Gamble's (P&G) Swiffer brand has teamed up with
The Children's Museum of Indianapolis to become the official
cleaner of the world's largest children's museum. Swiffer products
will be used throughout the 479,000 square-foot museum to trap and
lock dust and dirt in every exhibit it houses, including its most
complex, Fireworks of Glass. The sculpture was created by
world-renowned artist Dale Chihuly. (Photo:
http://www.newscom.com/cgi-bin/prnh/20091222/NY29360 ) "Dale
Chihuly's artwork is one of the centerpieces of our Museum, and the
preferred dusting solution to help keep it clean and dust-free is
Swiffer," said Jeff Patchen, president and CEO of The Children's
Museum of Indianapolis. "After seeing how well it works on such a
delicate piece of art as Chihuly's piece, we wanted to deepen our
partnership with Swiffer to help keep our exhibits clean and
dust-free for our young visitors to enjoy." As the official
cleaner, Swiffer Dusters will be tasked to clean the Museum's
43-foot-tall Chihuly Fireworks of Glass exhibit. The Fireworks of
Glass tower is the largest permanent sculpture of blown glass by
Dale Chihuly reaching 43-feet in the air. With more than 3,200
individually blown, brilliantly-colored, pieces of smooth and
twisted glass elements called Horns and Goosenecks, the exhibit can
be challenging to clean. Swiffer Dusters use thousands of fluffy
fibers that gently change shape to fit anywhere - even between the
delicate glass components of the Fireworks of Glass sculpture - to
trap and lock dust and dirt better than traditional feather
dusters. Check out additional photos of Swiffer Dusters cleaning
the Fireworks of Glass on http://www.facebook.com/Swiffer. About
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http://www.newscom.com/cgi-bin/prnh/20091222/NY29360 DATASOURCE:
Procter & Gamble CONTACT: Meghan McGurkin, +1-212-468-4016, for
Procter & Gamble Web Site: http://www.pg.com/
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