COLUMBUS, Ga., Dec. 8, 2015 /PRNewswire/ -- Aflac, the
leading provider of voluntary insurance at the work site in
the United States, announced today
that it is partnering with Liazon, operator of the industry-leading
private benefits exchange Bright Choices®, to provide
brokers working with large businesses nationwide more options for
when and how they do business with Aflac.
As a result of this agreement, approved brokers will now be able
to offer Aflac's Group Critical Illness, Accident and Hospital
Indemnity plans through the Bright Choices exchange and other
Liazon-powered exchanges – providing employers a way to provide
their employees a broader range of choices to build a personalized
portfolio of benefits.
"We remain committed to finding new, innovative ways to support
the growing broker market in our industry, and offering our
products on Bright Choices will help grow and expand our
distribution model with brokers and, ultimately, drive broker
sales," said Aflac Senior Vice
President of Broker Sales Drew
Niziak. "This partnership will also provide added value to
our customers who will have more information available to make more
educated decisions regarding their benefits needs."
Given the changing health care landscape, employers are
increasingly turning to private health care exchanges as another
option for their employees' benefits enrollment and administration.
Within a defined contribution model, Liazon's platform offers
side-by-side comparison tools, comprehensive education materials,
transparent pricing and hands-on support to make choosing the right
benefits plan easier based on each employee's unique needs. That
means employers decide how much to spend each year on benefits and
employees choose how to spend that money. Employers with 100 or
more benefit-eligible employees will rely on brokers more than ever
to help navigate these benefits options. In fact, more than half
(52 percent) of brokers surveyed in 2015, reported that they are
functioning as a producer for insurance products handled through an
exchange.1
"Joining forces with Aflac was an easy decision for Liazon
because we both believe in empowering the employer to help their
employees make better benefit decisions," said Liazon
Co-founder and Chief Strategy Officer Alan
Cohen . "The addition of Aflac's world-class voluntary
benefits offerings and strong brand recognition will enhance the
options available in our benefits store and help brokers better
meet their clients' benefits needs going forward."
To learn more, visit aflac.com/brokers or
follow @aflac on Twitter.
About Liazon
Founded in 2007, Liazon Corporation
operates the industry-leading private benefits exchange for
businesses. Its flagship product, the Bright Choices®
Exchange, is an online benefits store that is changing the way
employers and employees buy benefits. Bright Choices helps
employers manage their health care costs by setting predictable
budgets through a defined contribution funding strategy while
guiding employees to purchase better coverage of health, dental,
vision, life, disability and other benefits. Advanced cloud
computing infrastructure and robust security protection ensures
continual access and safeguards confidentiality of data
transmission. Liazon works with top national and regional insurance
providers and supports businesses nationwide through a distribution
network of leading broker partners. Liazon was acquired by Towers
Watson, a leading global professional services company, in
November 2013. To learn more about
Liazon and the Bright Choices Exchange, go to www.liazon.com
About Aflac
When a policyholder gets sick or hurt,
Aflac pays cash benefits fast. For six decades, Aflac insurance
policies have given policyholders the opportunity to focus on
recovery, not financial stress. In the
United States, Aflac is the leading provider of voluntary
insurance at the work site. Through its trailblazing One Day
PaySM initiative, Aflac U.S. can receive, process,
approve and disburse payment for eligible claims in one business
day. In Japan, Aflac is a leading
provider of medical and cancer insurance and insures 1 in 4
households. Aflac individual and group insurance products help
provide protection to more than 50 million people worldwide. For
nine consecutive years, Aflac has been recognized by Ethisphere
magazine as one of the World's Most Ethical Companies. In 2015,
Fortune magazine recognized Aflac as one of the 100 Best Companies
to Work For in America for the 17th consecutive year. Also, in
2015, Fortune magazine included Aflac on its list of Most Admired
Companies for the 14th time, ranking the company No. 1 in
innovation for the insurance, life and health category. Aflac
Incorporated is a Fortune 500 company listed on the New York Stock
Exchange under the symbol AFL. To find out more about Aflac and One
Day PaySM, visit aflac.com or espanol.aflac.com.
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Media contact – Kristen
Fraser, 706.243.5543 or mediarelations@aflac.com
Analyst and investor contact – Robin Y. Wilkey, 706.596.3264 or 800.235.2667,
FAX: 706.324.6330, or rwilkey@aflac.com
1 2015 Aflac WorkForces Report, conducted in January
and February 2015 by Research Now on
behalf of Aflac, accessed Oct. 19,
2015 - http://workforces.aflac.com/
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SOURCE Aflac