Valassis and The Dallas Morning News Join Forces to Extend Reach and Targeting for Advertisers in Dallas-Ft. Worth
28 May 2009 - 6:17AM
PR Newswire (US)
LIVONIA, Mich. and DALLAS, May 27 /PRNewswire-FirstCall/ --
Valassis (NYSE:VCI), one of the nation's leading media and
marketing services companies, and The Dallas Morning News, the
flagship subsidiary of A. H. Belo Corporation (NYSE:AHC), today
announced a powerful, innovative alliance that changes the way
advertisers reach households in the Dallas-Ft. Worth designated
market area (DMA). Through the alliance, The Dallas Morning News
will combine its advertising inserts with Valassis' RedPlum(TM)
Direct Mail Package, creating a single, shared offering that will
reach 1.5 million households weekly in the Dallas-Ft. Worth market.
The RedPlum Direct Mail Package consists of good deals on the
brands consumers want most from various businesses, which are
combined into a single package and delivered to consumers'
mailboxes to help them make smart buying decisions by providing
them with savings and value. The familiar Have you Seen Me?(R)
Missing Child images and information are featured on the back page.
Beginning in August 2009, the RedPlum Direct Mail Package will be
delivered to more than 485,000 home delivery recipients of The
Dallas Morning News, Al Dia and Briefing, and mailed by Valassis to
another 1 million local households. This alliance is the latest of
successful collaborations Valassis has entered into with 31
newspapers across the United States, offering an innovative way to
reach out to 8 million U.S. households. Advertisers benefit from
the efficiency of the newspapers' delivery channel and the
precision of Valassis targeting and reach via direct mail.
Consumers benefit from advertising that is delivered by trusted,
reliable sources - The Dallas Morning News and Valassis' RedPlum
product. "This deal is a win for advertisers and consumers alike,"
said William Blackmer, Valassis Senior Vice President, Strategic
Sourcing. "Advertisers can leverage the power of newspaper and mail
to enhance their message to consumers and can ensure maximum
response through both delivery methods. Consumers will receive
valuable deals and offers all in one package, which will greatly
facilitate planned shopping experiences. We are very pleased to
continue building our relationship with The Dallas Morning News in
this important market." "By merging The News' portfolio of print
products with Valassis' unique targeting systems, this partnership
allows us to offer advertisers throughout the Dallas-Ft. Worth
marketplace enhanced distribution capabilities," said John McKeon,
President and General Manager of The Dallas Morning News. "It also
supports our goal of delivering value to consumers by increasing
their opportunities to save, one more example of the many ways in
which The Dallas Morning News helps people live better here."
Valassis' proprietary sub-ZIP code consumer targeting platform will
allow advertisers to maximize their response rates by delivering
the right information to consumers. Readers of The Dallas Morning
News, Al Dia and Briefing will receive their merged RedPlum Direct
Mail Package on top of the Wednesday newspaper, ensuring high
visibility for the advertising offers, while those who do not
receive the newspaper will receive their co-branded Direct Mail
Package in their mailboxes on Tuesday or Wednesday. About Valassis
Valassis is one of the nation's leading media and marketing
services companies, offering unparalleled reach and scale to more
than 15,000 advertisers. Its RedPlum media portfolio delivers value
on a weekly basis to over 100 million shoppers across a multi-media
platform - in-home, in-store and in-motion. Through its interactive
offering - redplum.com - consumers will find compelling national
and local deals online. Headquartered in Livonia, Michigan with
approximately 7,000 associates in 28 states and eight countries,
Valassis is widely recognized for its associate and corporate
citizenship programs, including its America's Looking for Its
Missing Children(R) program. Valassis companies include Valassis
Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis
Relationship Marketing Systems, LLC and NCH Marketing Services,
Inc. For more information, visit http://www.valassis.com/ or
http://www.redplum.com/. To learn about advertising opportunities
with RedPlum, please call 1-800-437-0479. About The Dallas Morning
News Established in 1885, The Dallas Morning News (dallasnews.com)
is Texas' leading newspaper and serves a readership of more than
1.5 million. The newspaper has received eight Pulitzer Prizes since
1986, as well as numerous other industry awards recognizing the
quality of its investigative and feature journalism, design and
photojournalism. In 2005, The News received the Scripps Howard
Foundation National Journalism Award for its editorial series
calling for mandatory record votes in the Texas legislature, and
its Web site, dallasnews.com, also was honored for Web reporting.
In 2003, the paper launched the leading Spanish-language daily in
North Texas, Al Dia; the standard-setting free entertainment
tabloid, Quick; and the nation's first editorial blog. In 2008, the
paper launched the free, home-delivered quick-read, Briefing. The
Dallas Morning News is the flagship newspaper subsidiary of A. H.
Belo Corporation. About A. H. Belo Corporation A. H. Belo
Corporation (NYSE:AHC) headquartered in Dallas, Texas, is a
distinguished newspaper publishing and local news and information
company that owns and operates four daily newspapers and a diverse
group of Web sites. A. H. Belo publishes The Dallas Morning News,
Texas' leading newspaper and winner of eight Pulitzer Prizes since
1986; The Providence Journal, the oldest continuously-published
daily newspaper in the U.S. and winner of four Pulitzer Prizes; The
Press-Enterprise (Riverside, CA), serving southern California's
Inland Empire region and winner of one Pulitzer Prize; and the
Denton Record-Chronicle. The Company publishes various specialty
publications targeting niche audiences, and its partnerships and/or
investments include the Yahoo! Newspaper Consortium and Classified
Ventures, owner of cars.com. A. H. Belo also owns direct mail and
commercial printing businesses. Additional information is available
at http://www.ahbelo.com/. Safe Harbor and Forward-Looking
Statements Certain statements found in this document constitute
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks and uncertainties and
other factors which may cause our actual results, performance or
achievements to be materially different from any future results,
performance or achievements expressed or implied by such
forward-looking statements. Such factors include, among others, the
following: price competition from our existing competitors; new
competitors in any of our businesses; a shift in client preference
for different promotional materials, strategies or coupon delivery
methods, including, without limitation, as a result of declines in
newspaper circulation; an unforeseen increase in paper or postal
costs; changes which affect the businesses of our clients and lead
to reduced sales promotion spending, including, without limitation,
a decrease of marketing budgets which are generally discretionary
in nature and easier to reduce in the short-term than other
expenses; our substantial indebtedness, and ability to refinance
such indebtedness, if necessary, and our ability to incur
additional indebtedness, may affect our financial health; the
financial condition, including bankruptcies, of our clients,
suppliers, senior secured credit facility lenders or other
counterparties; our ability to comply with or obtain modifications
or waivers of the financial covenants contained in our debt
documents; certain covenants in our debt documents could adversely
restrict our financial and operating flexibility; recent
disruptions in the credit markets that make it difficult for
companies to secure financing; we do not currently comply with the
continued listing requirements of The New York Stock Exchange and
therefore our common stock may be delisted; fluctuations in the
amount, timing, pages, weight and kinds of advertising pieces from
period to period, due to a change in our clients' promotional
needs, inventories and other factors; our failure to attract and
retain qualified personnel may affect our business and results of
operations; a rise in interest rates could increase our borrowing
costs; we may be required to recognize additional impairment
charges against goodwill and intangible assets in the future; the
outcome of ADVO's pending shareholder lawsuits; our current
litigation with News America Incorporated may be costly and divert
management's attention; possible governmental regulation or
litigation affecting aspects of our business; the credit and
liquidity crisis in the financial markets could continue to affect
our results of operations and financial condition; reductions of
our credit rating may have an adverse impact on our business;
counterparties to our secured credit facility and interest rate
swaps may not be able to fulfill their obligations due to
disruptions in the global credit markets; uncertainty in the
application and interpretation of applicable state sales tax laws
may expose us to additional sales tax liability; and general
economic conditions, whether nationally, internationally, or in the
market areas in which we conduct our business, including the
adverse impact of the ongoing economic downturn on the marketing
expenditures and activities of our clients and prospective clients
as well as our vendors, with whom we rely on to provide us with
quality materials at the right prices and in a timely manner. These
and other risks and uncertainties related to our business are
described in greater detail in our filings with the United States
Securities and Exchange Commission, including our reports on Forms
10-K and 10-Q and the foregoing information should be read in
conjunction with these filings. We disclaim any intention or
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise.
DATASOURCE: Valassis; The Dallas Morning News CONTACT: Mary
Broaddus, Director, Investor Relations and Corporate
Communications, Valassis, +1-734-591-7375, ; or Stephanie Hoefken
for The Dallas Morning News, +1-214-891-7693,
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