NORTHBROOK, Ill., July 22, 2014 /PRNewswire/ -- Nearly all
homeowners (90%) are concerned about protecting their homes, yet
haven't valued their possessions in years – let alone documented
what they have. And while the majority say they know the value of
their big-ticket items like TVs and stereos, most forget about
things like home decor, area rugs and appliances, not to mention
mundane possessions like bedding and bath towels, according to a
recent survey from Allstate.
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To help homeowners prepare, Allstate is launching the "Protect
It Or Lose It" campaign that reminds people about the importance of
knowing the value of all of their belongings – even the smaller
things that can add up to financial losses.
"Every day, our Allstate agency owners help their customers
fully understand their needs, assess all the potential risks in
their lives, and help them prevent those risks from happening in
the first place," said Sanjay Gupta,
executive vice president of marketing, innovation and corporate
relations, at Allstate Insurance Company. "The Allstate Protect It
Or Lose It campaign engages and empowers consumers to accurately
value their possessions, and provides the tools to help consumers
better prepare for unexpected losses."
Award winning actress and accomplished singer Kristin Chenoweth knows all too well how even
everyday household items can add up for families after helping with
disaster relief last year. "I've seen firsthand what it's like to
have to start over through my disaster relief work over the years
and especially with the devastation last summer," said Kristin Chenoweth, spokeswoman for the Protect
It Or Lose It campaign. "I'm excited to partner with Allstate and
encourage people to take steps to make sure they are protected so
that if the worst happens, they are covered."
As summer weather heats up and vacation travel season is in full
swing, it's important to note the top five most common causes of
homeowner insurance claims, according to Allstate:
- Windstorm and hail
- Water (including air conditioning leaks)
- Home break-ins and thefts
- Fire
- Lightning
Local Concerns
- The most worried homeowners hail from the South Atlantic
states, where 41% say they are extremely concerned about protecting
their homes.
- But in the wild-fire prone West, only 28% of respondents care
that much, according to the survey.
Generational Gaps
- In addition, Millennials are more likely to value their
possessions every one to two years (at least the more expensive
ones), but are less informed about what kind of protection they
have. Less than half (47%) know their minimum deductible and fewer
still (40%) know any details about their current coverage.
- Homeowners over the age of 55, on the other hand, are more
aware of the value of typical household items, but are most likely
not to have documented anything (56%).
Beginning in July and continuing through October, Allstate is
traveling across the country to show homeowners the importance of
protecting all of their possessions.The Protect It Or Lose It tour
will host fun, educational events in 10 cities across the country.
Each event includes a live game show, digital games, fun photo
opportunities and the chance to win exciting prizes.
For homeowners across America, everyone has the chance to get a
lesson in protecting their belongings via an online game that
challenges players to protect everyday items as well as valuables.
To advance to the next level, players learn the importance of
remembering to protect everything from kitchen utensils to
appliances to artwork along the way. Daily sweepstakes prizes are
awarded from July 15 to October 15,
with a $5,000 grand prize.
To learn more and view the complete rules for the Protect it Or
Lose It sweepstakes, visit www.ProtectItOrLoseIt.com and get tips
to ensure your family is protected in the event of a loss. The site
includes links to Allstate's Digital Locker® application, which
helps you keep an inventory of your personal property on your smart
phone, tablet device or computer. The application is free to use
and provides password-protected online storage, keeping your
inventory free from the same perils that might cause a claim.
Taking advantage of this tool and reviewing your coverage can leave
you better informed and better prepared.
About the Survey
The Allstate Homeowners Survey was
conducted online by Impulse Research in June
2014. Survey recipients represent a random sample of
1062 men and women, 18+ who are homeowners (condominium and
townhome-owners were excluded from the survey), all members of the
Impulse Research proprietary online panel. The Impulse Research
proprietary online panel has been carefully selected to closely
match US population demographics and the respondents are
representative of American men and women 18+. The overall sampling
error rate for this survey is +/-3% at the 95% rate of confidence.
The geographical spread used within the survey is broken into five
regions according to Impulse Research policy.
About Allstate
The Allstate Corporation (NYSE: ALL) is
the nation's largest publicly held personal lines insurer,
protecting approximately 16 million households from life's
uncertainties through its Allstate, Encompass, Esurance and Answer
Financial brand names and Allstate Financial business segment.
Allstate is widely known through the slogan "You're In Good
Hands With Allstate®. " The Allstate brand's network of
small businesses offers auto, home, life and retirement products
and services to customers in the United
States and Canada. In
2013, The Allstate Foundation, Allstate, its employees and agency
owners gave $29 million to support
local communities. Allstate employees and agency owners
donated 200,000 hours of service across the country.
SOURCE Allstate