National Volunteer Outreach Campaign Features Big Brothers
Big Sisters of America's Newest Cohort of 'Game Changers,' a
Powerful Collective of Women Leaders Creating Access and
Opportunity for Youth through Mentorship
NEW
YORK, Jan. 14, 2025 /PRNewswire/ -- Clear
Channel Outdoor (NYSE: CCO), one of the world's largest out of home
(OOH) media providers, and Big Brothers Big Sisters of America
(BBBSA), the preeminent one-to-one youth mentoring organization in
the United States, today announced
the activation of a national digital out of home (DOOH) media
campaign timed with National Mentoring Month.
For the month of January, the digital billboard campaign will
feature leaders from BBBSA's newest cohort of women 'Game
Changers,' a powerful collective of influential changemakers in
sports, business, entertainment and beyond, united to create access
and opportunity for youth, particularly girls and young women.
According to recent CDC data, 3 in 5 teen girls in the U.S. are
grappling with significant mental health challenges. National data
from the 2023 Ruling Our eXperiences (ROX) Survey also shows that
girls' confidence levels are declining throughout adolescence
compared to boys.
Fueled by the shared belief, "if you can see it, you can be it",
the Game Changers are responding to the societal need for positive
mentorship by lending their voices and support to shift the
mentorship narrative and encourage more volunteers to get involved
as mentors. Research indicates that positive mentoring
relationships significantly enhance self-esteem and confidence
among girls, providing critical support as they navigate the
pressures of adolescence.
The 'Game Changers' celebrated in this nationwide DOOH social
initiative include:
- Carey Arensberg, Educator,
Trauma and Resilience Specialist, Social Media Influencer, Alumni
Big
- Croix Bethune, NWSL Rookie of
the Year, Washington Spirit
- Eden Bridgeman, Owner and CEO
EBONY & Jet
- Kardea Brown, Emmy Nominated Food Network Host &
Author
- Gizelle George-Joseph, COO,
Global Investment Research, Goldman Sachs
- Tammy Henault, Chief Marketing
Officer, NBA
- Jeannie Mai, Emmy Award-Winning
TV Host and Producer
- Sadé Muhammad, Chief Marketing & Impact Officer, TIME,
Alumni Big
- Paula Price, Corporate Board
Director, Former Macy's EVP & CFO
- Marissa Solis, Senior VP, Global
Brand, NFL and Alumni Little
- Sehr Thadhani, Chief Digital
Officer, NASDAQ
- Lexi Underwood, Actress,
Producer, Author, Changemaker
- Sybil Wilkes, Media Maven,
Former Co-Host of the Tom Joyner Morning Show
- Michelle Wong, Chief Marketing
Officer
- Shelley Zalis, CEO, Female
Quotient
- Michelle Bell, SVP, Head
of Brand Partnerships, MACRO
The inaugural group of 'Game Changers,' launched in 2023,
convened prominent Black men to address the urgent representational
gap in mentorship by encouraging more Black men to get involved as
mentors and supporters.
"We are proud to continue building our partnership with Big
Brothers Big Sisters of America. Their mission to ignite the power
and promise of youth through mentorship is admired throughout the
country and has directly influenced the way Clear Channel Outdoor
has approached its own mentoring programs," said Dan Levi, EVP & CMO, Clear Channel Outdoor.
"Our work with Big Brothers Big Sisters of America over the past
few years has enabled us to harness the power of out-of-home to
drive positive change within our communities. We have truly
built a partnership that is focused on catalyzing positive change
for our youth and making a greater impact together."
"Big Brothers Big Sisters of America's partnership with Clear
Channel Outdoor demonstrates the incredible societal impact that
community and corporate collaboration can build together," said
Artis Stevens, President and CEO of
Big Brothers Big Sisters of America. "The Game Changers billboard
series harnesses the power of representation and visibility to
spark national dialogue about the life-changing role mentorship
plays in shaping brighter futures for our youth. By coming
together, we're not only amplifying the voices of these remarkable
leaders but also inspiring heroes in communities across the country
to become mentors and make lasting change on the next
generation."
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the
forefront of driving innovation in the out-of-home advertising
industry. Our dynamic advertising platform is broadening the pool
of advertisers using our medium through the expansion of digital
billboards and displays and the integration of data analytics and
programmatic capabilities that deliver measurable campaigns that
are simpler to buy. By leveraging the scale, reach and flexibility
of our diverse portfolio of assets, we connect advertisers with
millions of consumers every month.
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About Big Brothers Big Sisters of America
Founded in 1904, Big Brothers Big Sisters of America is the
largest and most experienced youth mentoring organization
in the United States. The
mission of Big Brothers Big Sisters of America is to create and
support one-to-one mentoring relationships that ignite the power
and promise of youth. Big Brothers Big Sisters' evidence-based
approach is designed to create positive youth outcomes, including
educational success, avoidance of risky behaviors, higher
aspirations, greater confidence, and improved relationships. Big
Brothers Big Sisters has over 230 local agencies serving more than
5,000 communities across all 50 states. For more information,
visit: bbbs.org.
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SOURCE Clear Channel Outdoor
