FORT
MYERS, Fla., Aug. 30,
2022 /PRNewswire/ -- Chico's FAS, Inc. (NYSE:
CHS) (the "Company" or "Chico's FAS") today announced the
appointment of former Aveda and Coca-Cola Company executive
Leana Less as Senior Vice President
of Marketing.
A seasoned global marketing leader with 27 years of progressive
marketing experience across several category verticals ranging from
beauty and CPG, to tech and personal care, Less is now turning her
attention to women's and intimate wear. Drawing upon her robust
experience, Less will lead marketing efforts for all three Chico's
FAS brands and outlets – Chico's®, White House Black
Market® ("WHBM") and Soma® - as well as drive
customer acquisition, spearhead the Chico's, WHBM and Soma loyalty
programs, and all other end-to-end marketing responsibilities at
Chico's FAS.
Less most recently worked as Head of Consumer Marketing at
Aveda, a subsidiary business of Estée Lauder, where she helped
drive significant e-commerce growth, contributing to the brand's
overall expansion efforts. Prior to that role, she served as
Vice President of Global Connections and Media at Coca-Cola Company
where she crafted a 5-year transformation using digital as an
enabler for growth. She also managed global agency relationships
across the corporation, including 700 agency partners spannin 200
countries.
Less also held a number of roles in the South African
advertising industry, most notably as Director and Board member at
Mediacom Africa, where she oversaw new business development and was
a key account lead for a portfolio of CPG accounts including
Coca-Cola Sub-Saharan Africa, Procter & Gamble and Nokia South Africa.
Chico's FAS CEO and President Molly
Langenstein says, "Leana is an exceptional marketing leader
whose diverse global experience in consumer engagement, strategic
vision and digital expertise will support driving our 3 year growth
strategy and our 4 pillars of being customer led, product obsessed,
digital-first and operationally excellent."
Less shared "I am delighted to be joining this women-led
organization. I love what the brands stand for and I am looking
forward to working closely with Molly and the dynamic team at
Chico's FAS."
ABOUT CHICO'S FAS, INC.
Chico's FAS is a Florida-based
fashion company founded in 1983 on Sanibel Island, Fla. The Company
reinvented the fashion retail experience by creating fashion
communities anchored by service, which put the customer at the
center of everything we do. As one of the leading fashion retailers
in North America, Chico's FAS is a
company of three unique brands – Chico's, WHBM and Soma – each
thriving in their own white space, founded by women, led by women,
providing solutions that millions of women say give them confidence
and joy.
Our Company has a passion for fashion, and each day, we provide
clothing, shoes and accessories, intimate apparel and expert
styling in our brick-and-mortar boutiques, digital online boutiques
and through Style Connect®, the Company's customized,
branded, digital styling tool that enables customers to
conveniently shop wherever, whenever and however they prefer.
As of July 30, 2022, the Company
operated 1,258 stores in the U.S. and sold merchandise through 58
international franchise locations in Mexico and 2 domestic franchise airport
locations. The Company's merchandise is also available at
www.chicos.com, www.chicosofftherack.com, www.whbm.com and
www.soma.com.
To learn more about Chico's FAS, please visit our corporate
website at www.chicosfas.com. The information on our corporate
website is not, and shall not be deemed to be, a part of this press
release or incorporated into our federal securities law
filings.
Chico's FAS Media Contact:
SEQUEL
Alyssa Bleakley
ableakley@sequel-inc.com
609.651.3029
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SOURCE Chico’s FAS, Inc.