NEW YORK, Aug. 6, 2019 /PRNewswire/ -- Edelman and Cision
announced today an exclusive agency partnership that
combines Cision's industry-leading communications
technology with Edelman's new suite of Performance Communications
services. Specifically, the partnership enhances
Edelman's earned channel planning, and advances its advocacy
and sales growth attribution services. Edelman is also
introducing a first-of-its-kind integration of earned audiences
with performance and account-based marketing.
"Our partnership with Cision is designed to accelerate the
adoption of technology and techniques that prove the multiplier
effect of earned attention," said Russell
Dubner, U.S. President and CEO of Edelman. "Now we can
apply real-life behavior – not hypothesis and correlation – to hone
strategy and stay connected to earned audiences. The blend of
earned-instinct and marketing precision is a powerful
combination."
This new partnership gives Edelman exclusive agency access
to Cision ID's over 5,000 demographic and firmographic attributes,
above and beyond Cision's existing Impact and Audiences data that
is generally available in the market, allowing for rich insights
into the performance and profile of earned-media audiences. Edelman
will be able to look across the full set of anonymized Cision ID
data to benchmark industry-level insights and analyses for
clients. Edelman will be the first agency
to cross-reference earned audiences with
Cision's 925+ million influencer profiles for targeted
ongoing engagement. Edelman will also extract performance data
for use in media mix modeling, multi-channel attribution or data
visualization.
Cision will draw on Edelman's applied expertise for product
development, pilot testing and first-to-the market advances
exclusive to the partnership. Edelman will focus its efforts on
advances that enable clients to energize, grow, transform and
defend their brand or reputations.
"The advent of the communications cloud, true ROI measurement
for communications, and the ability to integrate comms back into
marketing and advertising at the individual audience
level, will, over time, be as revolutionary as the marketing
clouds have proven to be," noted Kevin
Akeroyd, CEO of Cision. "We are energized by the substantial
resources Edelman is investing in the modernization of
communications."
Edelman's Performance Communications team is made up of
150+ analysts, data specialists and integrators
who deliver a combination of technology and data services to
support modern communications programs. These services include
data strategy, discovery, first- and third-party
data rationalization and rich business
intelligence, all to accelerate the adoption and
integration of earned audiences with paid and
owned.
About Edelman:
Edelman is a global communications firm that partners with
businesses and organizations to evolve, promote and protect their
brands and reputations. Our 6,000 people in more than 60 offices
deliver communications strategies that give our clients the
confidence to lead and act with certainty, earning the trust of
their stakeholders. Our honors include the Cannes Lions Grand Prix
for PR; Advertising Age's 2019 A-List; the Holmes Report's 2018
Global Digital Agency of the Year; and, five times, Glassdoor's
Best Places to Work. Since our founding in 1952, we have remained
an independent, family-run business. Edelman owns specialty
companies Edelman Intelligence (research) and United Entertainment
Group (entertainment, sports, lifestyle). For more information
please visit: www.edelman.com.
About Cision:
Cision Ltd (NYSE: CISN) is a leading global provider of earned
media software and services to public relations and marketing
communications professionals. Cision's software allows users
to identify key influencers, craft and distribute strategic
content, and measure meaningful impact. Cision has over 4,000
employees with offices in 22 countries throughout the Americas,
EMEA, and APAC. For more information about its award-winning
products and services, including the Cision Communications
Cloud®, visit www.cision.com and follow Cision
on Twitter @Cision.
Media Contacts:
Edelman:
Mike Bush, SVP, Marketing, +1 (212)
729-2181
Caitlin Falvey, VP, Marketing, +1
(312) 297-6907
Cision:
Rebecca Dersh, PR & Earned Media Manager,
cisionpr@cision.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/edelman-and-cision-form-communications-cloud-partnership-300894419.html
SOURCE Cision