NEWPORT BEACH, Calif.,
Jan. 2, 2020 /PRNewswire/
-- Chipotle Mexican Grill (NYSE: CMG) announced today that
it's rolling out a Supergreens salad mix nationally this week. Made
of hand-cut romaine, antioxidant-rich baby kale and crisp baby
spinach, Supergreens will replace the existing romaine-only salad
base. This is Chipotle's second new menu item added in the last
four months, following the successful launch of Carne Asada in September
2019. Chipotle has also made its grilled, Adobo chicken
Whole30® compliant by switching the oil in its marinade,
keeping the same great taste, but providing guests with specific
dietary goals more options.
Chipotle was the first in the fast-casual industry to offer
preconfigured, diet driven Lifestyle Bowls last year, which aided
its digital sales growth to hit a $1B
milestone recently. Statistics have shown that less than 25% of
people stay committed to their new year's resolutions after 30
days, and only 8% accomplish them. To help people stick to their
goals, Chipotle is expanding and innovating its Lifestyle Bowls and
offering free delivery for the entire month of January when you
purchase a pre-configured Lifestyle Bowl via the Chipotle app or
Chipotle.com. Chipotle's Lifestyle Bowls continue to help consumers
effortlessly adhere to a variety of dietary choices, including
Whole30®, Keto, Paleo, high protein, vegan and vegetarian.
"The new year is a popular time for people to participate in
Whole30®, so we're excited that Chipotle's Lifestyle Bowls continue
to take the stress out of healthy eating on-the-go," said
Melissa Hartwig Urban, Whole30®
co-founder. "Convenience is key to staying on track, so I worked
closely with the culinary team at Chipotle to create three
compliant bowls for the Whole30® community."
The full ingredient make-up of the Lifestyle Bowls is available
below.
- 3 Whole30® Salad Bowls: Supergreens, chicken, carne
asada or carnitas, fajita veggies, fresh tomato salsa and
guacamole
- 2 Keto Salad Bowls: Supergreens, steak or chicken,
tomatillo-red salsa, cheese and guacamole
- Paleo Salad Bowl: Supergreens, chicken, fajita veggies,
tomatillo-green salsa and guacamole
- High Protein Bowl: White rice, black beans, chicken
(full portion), steak (full portion), tomatillo-red salsa, cheese,
and shredded romaine lettuce
- Vegan Bowl: Brown rice, black beans, plant-based
Sofritas, fresh tomato salsa, roasted chili-corn salsa, shredded
romaine lettuce
- Vegetarian Salad Bowl: Supergreens, brown rice, black
beans, fajita veggies, fresh tomato salsa, and guacamole
"At Chipotle, we are always looking for ways to innovate the
existing menu offering," said Nevielle
Panthaky, Vice President of Culinary at Chipotle. "Lifestyle
Bowls allow us to preconfigure our real ingredients, including the
new Supergreens salad blend, in a way that helps our guests reach
or maintain their health and wellness goals."
Free delivery is valid only for orders placed and fulfilled
through 1/31/20 that contain a
Lifestyle Bowl, except that all qualifying delivery is free through
1/6/20 and on 1/13/20, in all cases
within Chipotle's delivery areas from participating Chipotle
locations, during normal operating hours for such locations.
Lifestyle Bowls may not be altered from preconfigured selections.
Minimum order $10/maximum order
$200, each excluding tax. Subject to
availability. Offer is not valid on catering or Burritos by the Box
orders. Redemptions of Chipotle Rewards and other promotional
offers may be included in a qualifying delivery order but do not
count towards satisfaction of minimum purchase requirements. Valid
only at chipotle.com or on the Chipotle app; not valid on orders
placed via third-party delivery platforms. Chipotle reserves the
right to modify or terminate this offer at any time without notice.
Additional restrictions may apply; void where prohibited.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had over
2,500 restaurants as of September 30, 2019, in the
United States, Canada, the United
Kingdom, France and Germany and is the only
restaurant company of its size that owns and operates all its
restaurants. With more than 80,000 employees passionate about
providing a great guest experience, Chipotle is a longtime leader
and innovator in the food industry. Chipotle is committed to making
its food more accessible to everyone while continuing to be a brand
with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. Steve Ells,
founder and Executive Chairman, first opened Chipotle with a single
restaurant in Denver, Colorado in 1993. For more
information or to place an order online,
visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill