NEWPORT BEACH, Calif.,
Feb. 26, 2020 /PRNewswire/
-- Chipotle Mexican Grill (NYSE: CMG) announced
today its newest menu item, Queso Blanco, will be available
nationwide starting Feb. 27. The new
recipe uses 13 real ingredients, including aged Monterey Jack,
white cheddar, and serrano, poblano and chipotle peppers, to create
a smooth queso with just the right amount of spicy kick. As with
all of Chipotle's food, Queso Blanco is made with no artificial
flavors, colors or preservatives. Beginning tomorrow, Queso Blanco
will replace the current queso on the Chipotle menu.
Learn more about Queso Blanco and its ingredients:
http://www.chipotle.com/quesoblanco
Queso Blanco's Monterey Jack cheese is made from dairy supplied
by small and mid-size family farms in Wisconsin, adhering to Chipotle's 'Food with
Integrity' standards. This sourcing practice aligns with the
brand's larger efforts to support local farmers who are committed
to raising or growing ingredients with the welfare of animals and
the environment top of mind.
Queso Blanco is the third new menu item that has completed
Chipotle's "stage-gate process," which allows the company to test,
learn, listen to customer feedback, and iterate extensively before
moving forward with a national launch. The new queso recipe was
tested in 52 locations across three markets, Dallas, Detroit and San
Diego, in 2019.
"Feedback on Queso Blanco in the test markets exceeded our
expectations and it quickly became clear that we needed to give all
of our guests access to this delicious queso," said Chris Brandt, Chief Marketing Officer at
Chipotle. "Our culinary team perfected a recipe of real,
responsibly sourced ingredients, helping to advance our mission of
Cultivating a Better World."
Beyond the restaurant, Chipotle is continuing to invest in small
family farms, like those supplying dairy for its Monterey Jack,
through seed grants to help young farmers start or grow their
businesses. From now until March
29th, individuals can apply to be one of 50 farmers selected
to receive a $5,000 grant and a
one-year membership to the National Young Farmers Coalition from
Chipotle and the Chipotle Cultivate Foundation. Farmers interested
in applying for the Young Farmers Grant Program can find more
information and apply at youngfarmers.org/youngfarmergrants.
Additional background on Chipotle's commitment to cultivating a
better future for young farmers can be found at
chipote.com/farmers.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had over
2,600 restaurants as of December 30,
2019, in the United States,
Canada, the United Kingdom, France and Germany and is the only restaurant company of
its size that owns and operates all its restaurants. With more than
83,000 employees passionate about providing a great guest
experience, Chipotle is a longtime leader and innovator in the food
industry. Chipotle is committed to making its food more accessible
to everyone while continuing to be a brand with a demonstrated
purpose as it leads the way in digital, technology and sustainable
business practices. Steve Ells,
founder and executive chairman, first opened Chipotle with a single
restaurant in Denver, Colorado in
1993. For more information or to place an order online, visit
WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill