- On September 6, the restaurant
brand is dropping its inaugural costume collection featuring a
Chipotle napkin, fork, water cup, burrito, and to-go bag, available
exclusively at SpiritHalloween.com and select Spirit Halloween
retail locations
NEWPORT
BEACH, Calif. and EGG HARBOR
TOWNSHIP, N.J., Sept. 4,
2024 /CNW/ -- Chipotle Mexican Grill (NYSE: CMG)
today announced a new costume collection in collaboration with
Spirit Halloween, North America's
largest Halloween retailer, inspired by popular memes on both
brands' social channels. Chipotle is the first brand to create
meme-inspired costumes with Spirit Halloween.
High-resolution photos can be downloaded here.
Chipotle's Costume Collection's Origin Story
One
of the great modern traditions of Halloween is social media users
creating their own unique costume ideas, featuring the iconic
Spirit Halloween costume bag. Two years ago, Chipotle
hopped on the viral trend and posted a fictional
"Chipotle Fork" bodysuit
(see here). The brand followed up with a
"Chipotle Napkin" costume concept
(see here), resulting in over 700,000 fan
engagements. Now, Chipotle and Spirit Halloween
are teaming up to reawaken these two
memorable memes and bring them to life along with three entirely
new looks for Halloween. The first official Chipotle
costumes are sold individually and range in size from adult
small to XL. Each bodysuit retails for
$39.99 in the U.S. and
Canada.
"Our popular Halloween tradition, Boorito, began with a
burrito-themed costume contest and now we're taking it to the next
level with the launch of our first-ever costume collection in
collaboration with Spirit Halloween," said Chris Brandt, Chief Brand Officer at Chipotle. "In addition to these
bodysuits, we will be treating fans to a scarily great offer next
month."
Starting September 6, the
five-costume collection will be available exclusively
on www.spirithalloween.com for customers in the U.S. and
Canada and at select Spirit
Halloween retail locations in Chicago, Denver, Egg Harbor
Township, N.J., Los
Angeles, and New York,
while supplies last.
- Chipotle Fork
- https://www.spirithalloween.com/product/273888.uts
- Chipotle Napkin
- https://www.spirithalloween.com/product/273913.uts
- Chipotle Water Cup
- https://www.spirithalloween.com/product/273889.uts
- Chipotle Burrito
- https://www.spirithalloween.com/product/273914.uts
- Chipotle To-Go Bag
- https://www.spirithalloween.com/product/273916.uts
"We're no strangers to memes at Spirit Halloween. Year after
year, we are blown away by the passion and creativity we see from
fans sharing their take on popular Spirit Halloween memes – and
we're beyond thrilled to be teaming up with Chipotle to bring some
of those creations to life," added Kym
Sarkos, Executive Vice President at Spirit Halloween.
Fans' Obsession with Chipotle's Meme Products
This
isn't the first time Chipotle has turned online conversation into a
real product. In August 2022, the
brand introduced a limited-edition lemonade-scented soy candle
designed to look like a Chipotle water cup. Some Chipotle fans
have been known to "accidentally" fill their complimentary water
cups with lemonade at the restaurant's beverage stations. In
response to many fan social posts on the topic, Chipotle has
acknowledged these "accidents" in a series of tweets over the years
(examples here, here, and here) and even published a description of
the Chipotle water cup candle on X in December of 2019.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better
world by serving responsibly sourced, classically-cooked, real food
with wholesome ingredients without artificial colors, flavors or
preservatives. There are over 3,500 restaurants as of June 30, 2024, in the
United States, Canada, the
United Kingdom, France, Germany, and Kuwait and it is the only restaurant company
of its size that owns and operates all its restaurants in
North America and Europe. Chipotle is ranked on the Fortune 500
and is recognized on Fortune's Most Admired Companies 2024 list and
Time Magazine's Most Influential Companies. With over 120,000
employees passionate about providing a great guest experience,
Chipotle is a longtime leader and innovator in the food industry.
Chipotle is committed to making its food more accessible to
everyone while continuing to be a brand with a demonstrated purpose
as it leads the way in digital, technology and sustainable business
practices. For more information or to place an order online, visit
www.chipotle.com.
ABOUT SPIRIT HALLOWEEN
Spirit Halloween is the
largest Halloween retailer in North
America. With 1,525 seasonal locations in strip centers and
malls across North America, Spirit
is the one-stop destination for all things Halloween. For more than
four decades, Spirit has created immersive and interactive
experiences for shoppers, complete with a unique and vast
assortment of costumes and accessories for infants, toddlers,
children, 'tweens, teens, and adults, along with
exclusive décor and animatronics you won't find
anywhere else. For more information, please visit
www.SpiritHalloween.com.
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SOURCE Chipotle Mexican Grill
