SAN FRANCISCO, Jan. 16, 2018 /PRNewswire/ -- Salesforce (NYSE:
CRM), the global leader in CRM, today announced that YETI—a premium
outdoor brand based in Austin,
Texas—has launched a new digital shopping experience built on
Salesforce Commerce Cloud.
YETI is one of the fastest growing brands in the outdoor
industry. Central to the brand's success has been its ability to
consistently deliver highly personalized customer experiences—even
as it has expanded to millions of consumers and thousands of
retailers. As the company has experienced rapid growth, it has been
able to manage its B2C and B2B customer relationships at scale
using Salesforce Sales Cloud, Service Cloud, Marketing Cloud and
Community Cloud.
Now, YETI is managing the entire customer lifecycle on
Salesforce. The company engaged OSF Commerce to implement OSF
UnifyCOMMERCE (patent pending), connecting Commerce Cloud and
Service Cloud to provide its customers with exceptional customer
service and seamless digital shopping experiences, on any device,
while maintaining the authentic brand personality and integrity
it's known for.
Through the power of Commerce Cloud and Salesforce Einstein
artificial intelligence, YETI.com shoppers will now receive unique
content, campaigns, offers and recommendations based on information
such as past purchases, geographic regions and even their favorite
outdoor adventures. Additionally, customers can now design their
own custom orders, mix and match drinkware and more—all without
having to leave YETI.com.
"YETI's core values include being authentic, innovating with our
brands and products, being responsive and going the extra mile,"
said Matt Reintjes, CEO of YETI.
"Salesforce enables us to deliver on those values and grow our
business knowing that we're always ready for the next adventure.
We're thrilled to launch our new digital store on Commerce Cloud
and continue reinventing how we engage with our customers."
"Customers today interact with brands through many touchpoints,"
said Jeff Barnett, CEO of Salesforce
Commerce Cloud. "Not only do they want each of these interactions
to be great, they want them to be orchestrated into a single,
unified experience. By using Salesforce to provide its commerce on
the same platform as sales, service and marketing, YETI is able to
expand while also ensuring that every customer interaction, no
matter the channel or device, is personalized and seamless."
"As the trusted partner who worked on the implementation of
Salesforce Commerce Cloud for YETI, and connected Salesforce
Commerce Cloud and Service Cloud using OSF UnifyCOMMERCE for a
360-degree view of YETI's data, we are captivated by the results
that are emerging from our efforts," said Gerard Szatvanyi, CEO,
OSF Commerce. "Delivering
exceptional digital experiences for both customers and brands is
paramount to all that we undertake in our company."
About YETI Coolers
Founded in Austin, Texas in 2006, YETI is a leading
premium outdoor brand. The world's top hunters, anglers, outdoor
adventurers, BBQ pitmasters, and ranch and rodeo professionals
trust YETI to stand up to the world's harshest conditions. For more
on the company and its full line of products and accessories, visit
yeti.com.
About Salesforce
Salesforce, the global CRM leader,
empowers companies to connect with their customers in a whole new
way. For more information about Salesforce (NYSE: CRM), visit:
http://www.salesforce.com.
About OSF Commerce
OSF Commerce, winner of
Salesforce's 2016 Partner Innovation Award in Retail, is a leading
global commerce solutions company providing technology, consulting,
implementation and Online Shop Management services to emerging
brands, premier brands and retailers. The company's agile approach
allows it to scale global growth more quickly and enable retailers
to simplify the customer experience. For more information about OSF
Commerce, please visit OSF Commerce.com.
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SOURCE Salesforce