The wrestling-inspired collection co-designed
by Kittle is a fall style smackdown
AUSTIN,
Texas, Oct. 11, 2023 /PRNewswire/ -- Chubbies,
the lifestyle apparel brand, today announced the highly anticipated
launch of its second collection with brand ambassador and
pro-football tight end, George
Kittle. The Fall '23 drop merges Kittle's passion for pro
wrestling with Chubbies' favorite fall styles.
The limited edition collection is a mix of Kittle's favorite
colors, catch phrases and a print that brings ringside
entertainment to life, inspired by his personal collection of
Luchador masks and love of Lucha
Libre.
The collection's signature T-Shirt features the catchphrase "BE
GREAT TODAY," meant to spread positivity on and off the field. The
phrase, typically used by Kittle when signing jerseys for fans, was
influenced by the motivational notes from his father that Kittle
carries with him on game days. As a way of passing that positivity
on, select customer orders will receive limited edition trading
cards with purchase featuring some of Kittle's favorite
sayings.
The nine-piece collection available in sizes Small - XXL from
$29.50-$79.50 includes a sleek Hoodie with matching
Joggers and Shorts, two Short Sleeve T-Shirts, Swim Trunks, a
Performance Polo, Sport Georts and a Trucker Hat.
"Working with Chubbies has been such an incredible experience,
because they embrace everything I am passionate about and co-create
collections that are authentic to me," said Kittle. "It's surreal
to see my love for pro wrestling brought to life, and phrases I
encourage people to live by on a T-Shirt. This drop, once again,
means a lot to me, and I'm excited to share it with
fans."
Keeping with the theme of the collection, the launch campaign
was shot inside the wrestling ring, featuring pro-wrestler Penta El
Zero Miedo and Kittle together. Both fans of one another, the pair
put the collection through the ringer during a friendly tag team
match against another wrestling duo. Fans can see more from the
match on Chubbies' social channels and shop the Fall '23 drop
exclusively online at chubbies.com/pages/george-kittle.
"After the overwhelming response we received from the first
launch, we were so excited to get to work again and show off a
different side of George," said Rainer
Castillo, President and Co-Founder of Chubbies. "It's been
so fun layering in different designs and themes with him and
spreading his contagious positivity in unique ways that we know our
customers are going to love."
About Chubbies
Chubbies, an apparel lifestyle brand
within the Solo Brands (NYSE: DTC) portfolio, is best known for the
resurgence of short shorts in men's fashion with their
interpretation of the classic 4" and 5.5" inseam. Through their
iconic styles and bold prints, Chubbies creates high-quality
everyday apparel that brings a fun and unique twist to swim, sport,
and casual wear. Shop Chubbies online at chubbies.com, or in their
retail stores in Atlanta, GA,
Charleston, SC, Myrtle Beach, SC, Houston, TX, Tampa,
FL, and Miramar Beach,
FL.
Media Contacts:
Megan Hollett
FINN Partners
chubbies@finnpartners.com
Marjorie Westley Mitchell
Chubbies
marjoriew@chubbies.com
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SOURCE Chubbies
