SAN
FRANCISCO, April 22, 2024 /PRNewswire/ -- TrustArc, a
leader in data privacy management and governance solutions, is
proud to announce the first client to be certified under the newly
launched TRUSTe Responsible AI Certification. This significant
milestone underscores DoubleVerify's commitment to accountability,
transparency, and responsible use of artificial intelligence (AI)
across its operations.
TrustArc Sets Industry Standard with Responsible AI
Certification
The TRUSTe Responsible AI Certification is designed to address
growing concerns over AI governance. With increased attention to
how AI systems influence consumer experiences and decision-making,
TrustArc's certification is the first of its kind and defines best
practices for Responsible AI. This certification incorporates
principles of the EU AI Act, NIST AI Risk Management Framework,
ISO:42001, and OECD AI Principles, and it offers a clear framework
for companies aiming to comply with core principles of responsible
AI. The certification gives organizations a distinctive advantage
as early adopters in AI data governance and demonstrates
responsible AI handling.
"We are thrilled to confer our first Responsible AI
Certification to DoubleVerify," said Noël Luke, Chief Assurance
Officer at TrustArc. "Their rapid adoption of responsible practices
within their AI-driven solutions is a testament to their commitment
to excellence and ethical responsibility. This certification marks
an important step for the industry towards greater accountability
and trust in the technologies shaping our future."
A Pioneering Achievement for DoubleVerify
The Responsible AI Certification offers businesses like
DoubleVerify a unique competitive edge, instilling greater
confidence among partners and consumers in the responsible nature
of their cutting-edge product innovations. By meeting the
certification's rigorous standards, DoubleVerify demonstrates an
unwavering commitment to accountable and trusted practices in AI
use that will resonate with customers who value responsibility and
integrity.
"Developing powerful AI comes with a duty to manage its
implications and impact," says Jack
Smith, Chief Innovation Officer at DoubleVerify. "Partnering
with TrustArc proves our commitment and dedication to meet the
highest standards in privacy and fairness for everyone who uses our
products and solutions. We're honored to be the first to earn this
certification in Responsible AI."
For more information on TrustArc's Responsible AI Certification
or to arrange an interview, please visit trustarc.com or contact
pr@trustarc.com.
About TrustArc
As the leader in data privacy, TrustArc automates and simplifies
the creation of end-to-end privacy management programs for global
organizations. TrustArc is the only company to deliver the depth of
privacy intelligence coupled with complete platform automation that
is essential for the growing number of privacy regulations in an
ever-changing digital world. Headquartered in San Francisco and backed by a global team
across the Americas, Europe, and
Asia, TrustArc helps customers
worldwide demonstrate compliance, minimize risk, and build trust.
For additional information, visit www.trustarc.com.
About DoubleVerify
DoubleVerify ("DV") (NYSE: DV) is
the industry's leading media effectiveness platform that leverages
AI to drive superior outcomes for global brands. By creating more
effective, transparent ad transactions, DV strengthens the digital
advertising ecosystem, ensuring a fair value exchange between
buyers and sellers of digital media.
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SOURCE TrustArc