Armor All® Becomes Official Auto Cleaning & Care Partner
in Deal Designed to Expand Brand Awareness and Grow Consumer
Engagement Internationally
ST. LOUIS, April 16, 2021 /PRNewswire/ -- Armor All®, a
leading brand in high quality auto care products for every car
owner, today announced a global, multi-year partnership with Red
Bull Racing Honda, the four-time Formula 1 World Champion team. As
the auto cleaning & care partner of Red Bull Racing Honda,
Armor All will leverage the partnership to expand its international
marketing efforts, grow brand awareness and connect with new
consumers.
In Formula One racing, much like on the road, preparation is
everything, reinforcing that no matter their level of expertise,
every driver wants the best quality care for their car. Armor
All® branding will appear on Red Bull Racing cars, in the
garage and be worn on the gloves of the team's drivers,
Max Verstappen and Sergio Perez.
Building on a legacy of innovation, Armor All will also
collaborate with Red Bull Racing to explore opportunities
surrounding the development of new products. The partnership
will also extend to stores wherever Armor All® products are
sold as well as consumer promotions that will offer fans
opportunities to have a full race experience.
"We're thrilled to join Red Bull Racing Honda as the team's
official auto cleaning & care partner, bringing two iconic
brands together who value innovation and high-quality performance,"
said Lori Shambro, Chief Marketing
Officer of Energizer Holdings, Inc. "This partnership is
momentous for Armor All® as we look to make our brand accessible to
more consumers globally, and connect and engage with people who
share a love for their cars and racing."
Christian Horner, Red Bull Racing
Honda Team Principal commented on the new partnership: "We're
excited to welcome Armor All® to the Team – a brand that very much
like ourselves has a strong focus on innovation, development and
producing high performance products for people who care about their
cars. We look forward to a strong partnership and to providing the
Armor All® brand with a global platform to further its expansion in
the international marketplace."
This marks the latest grand prix-related partnership by Armor
All® as the brand accelerates its marketing efforts in
markets around the world spanning Europe, Latin
America and Asia.
Armor All® is an Energizer Holdings, Inc. brand. For more
information, visit www.ArmorAll.com, www.ArmorAll.eu,
www.ArmorAll.com.au or ArmorAll.com.mx and follow the brand on
social media.
About Energizer Holdings, Inc.
Energizer Holdings,
Inc. (NYSE: ENR), headquartered in St.
Louis, Missouri, is one of the world's largest manufacturers
and distributors of primary batteries, portable lights, and auto
care appearance, performance, refrigerant, and fragrance products.
Our portfolio of globally recognized brands include Energizer®,
Armor All®, Eveready®, Rayovac®, STP®, Varta®, A/C Pro®, Refresh
Your Car! ®, California Scents®, Driven®, Bahama & Co. ®,
LEXOL®, Eagle One®, Nu Finish®, Scratch Doctor®, and Tuff Stuff®.
As a global branded consumer products company, Energizer's mission
is to lead the charge to deliver value to our customers and
consumers better than anyone else.
About Red Bull Racing Honda
Red Bull Racing was
founded in 2005 with the goal of shaking up the world of Formula
One and doing things a bit differently. With Christian Horner, the youngest Team Principal in
the paddock, at the helm the Team took the sport by storm claiming
four back to back Formula One World Constructors' and Drivers'
Championships between 2010 and 2013 against the greats such as
Ferrari and McLaren. Since then the Team has never finished outside
of the top four in the Constructors' Championship and by the end of
2020 had achieved 64 race wins, 183 podiums, 68 fastest laps and 63
pole positions. In 2021 the Team will powered by Honda and fields
Dutch ace Max Verstappen alongside
Mexican driver Sergio Perez. The
Team is also home to the world's fastest pit stop crew, with a
Guinness World Record breaking time to change four wheels of 1.82
seconds.
Red Bull Racing Honda is based in Milton Keynes on the Red Bull
Technology Campus where it works closely with sister companies Red
Bull Advanced Technologies and the newly formed Red Bull
Powertrains Ltd.
Logo -
https://mma.prnewswire.com/media/1489526/ArmorAll_RedBull_Logo.jpg