Fitbit software development kit available Sept.
26 for developers to begin building for the Fitbit App Gallery
Fitbit (NYSE: FIT), the leading global wearables brand,
announced today that its latest products, Fitbit Ionic™ and Fitbit
Flyer™, will be available at major retailers worldwide beginning
October 1. Following ongoing, extensive testing, Ionic achieves
industry-leading battery life of up to 5 days.i Fitbit is also
releasing its software development kit (SDK) tomorrow, enabling the
1,000+ developers who have already signed up to support the
platform the ability to begin creating apps and clock faces to
share with friends and family, and submit for review and
availability in the Fitbit App Gallery beginning this Fall.
- Fitbit Ionic delivers advanced and
innovative health and fitness features like industry-leading GPS,
enhanced heart rate tracking, on-device guided workouts and
automatic sleep tracking with Sleep Stages, all powered by up to 5
days battery life and cross-platform smartphone compatibility. With
the smart features consumers need most, like contactless payments,
on-board music, notifications, and a variety of popular apps and
clock faces delivered via the Fitbit App Gallery, Ionic offers
consumers a smartwatch with purpose.
- Fitbit’s first wireless headphones,
Fitbit Flyer, feature a durable, sweatproof design and customizable
fit with an advanced sound performance for whether it’s listening
to music seamlessly from Ionic, Audio Coaching from the Fitbit
Coach smartphone appii, or staying in touch on the go.
“We defined the fitness tracker market 10 years ago and look
forward to doing the same with the smartwatch category, delivering
what consumers want most and have not yet seen in a smartwatch.
Ionic offers up to 5 days battery life for 24/7 health tracking and
insights, advanced health and fitness features, enhanced heart rate
and dynamic sleep tools paired with the smart functionality
consumers need on the go to stay in touch and simplify their life,”
said James Park, co-founder and CEO of Fitbit. “These features,
coupled with Ionic’s broad compatibility across Android, iOS and
Windows platforms, means consumers around the globe never need to
choose between their watch and their phone.”
The Fitbit SDK, available tomorrow as a Developer Preview,
includes the Fitbit OS Developer Beta Firmware for Ionic, the
Fitbit Studio development environment, and resources developers
need to quickly and easily build and share apps and clock faces
with family, friends, or the large, global Fitbit community via the
Fitbit App Gallery. In addition to the leading partner apps from
Pandora, Starbucks Coffee Company, Strava and Weather, powered by
AccuWeather, available on Ionic at launchiii, popular apps expected
to be added to the App Gallery this Fall include adidas All Day,
Flipboard, GAME GOLF, Nest and Surflineiv along with apps and clock
faces created by the developer community.
Pricing and availability
Fitbit Ionic and Fitbit Flyer will be available in stores
worldwide starting October 1 at global retail partners across Asia
Pacific, Europe Middle East and Africa (EMEA), Latin
America, and North America. Both are currently available for sale
on Fitbit.com and at major online retailers.
- Fitbit Ionic will be available at North
America retailers including Amazon, Best Buy, Dick’s
Sporting Goods, Kohl’s, Macy’s,
REI, Target and Verizon for $299.95. It is available
in three color combinations: silver gray tracker and clasp with
blue gray band, smoke gray tracker and clasp with charcoal band, or
burnt orange tracker and clasp with slate blue band. Classic and
Sport accessory bands are available for $29.95, and hand-crafted
and perforated Horween leather bands are available for
$59.95v.
- Fitbit Flyer is available in two
colors, lunar gray or nightfall blue for $129.95. It will be
available at major global retailers including Amazon, Best
Buy, Brookstone, Nordstrom and Target.
Additionally, Fitbit Aria 2 Wi-Fi Smart Scale, reengineered for
greater accuracy, easy setup and an improved interface, is
available for presale on Fitbit.com for $129.95 and will be
available on Fitbit.com and at retailers worldwide beginning Fall
2017, including Amazon, Best Buy and Brookstone
in North America and select retailers across EMEA and Latin
America as well as Australia, New Zealand and Singapore with
broader availability in Asia Pacific in 2018.
The new Fitbit Coach personal training app, featuring more than
90 video and audio workouts, will be available on Android, iOS, and
Windows devices in October 2017 with introductory pricing of $7.99
per month or $39.99 per year. The first Guided Health Programs will
be available in 2018 in the “Coach” section of
the Fitbit app.vi
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leading global wearables
brand, Fitbit designs products and experiences that track
and provide motivation for everyday health and fitness. Fitbit’s
diverse line of innovative and popular products
includes Fitbit Surge®, Fitbit Blaze®, Fitbit
Charge 2®, Alta HR™, Alta®, Fitbit Flex 2®, Fitbit One®
and Fitbit Zip® activity trackers, as well as the Fitbit
Ionic™ smartwatch, Fitbit Flyer™ wireless headphones and Fitbit
Aria® and Fitbit Aria 2™ Wi-Fi Smart
Scales. Fitbit products are carried in 55,000 retail
stores across 65 countries around the globe. Powered by one of the
world’s largest social fitness networks and databases of health and
fitness data, the Fitbit platform delivers personalized
experiences, insights and guidance through leading software and
interactive tools, including the Fitbit and Fitbit Coach apps,
Guided Health Programs, and the Fitbit OS for smartwatches. Fitbit
Health Solutions develops health and wellness solutions designed to
help increase engagement, improve health outcomes, and drive a
positive return for employers, health plans and health systems.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the U.S. and other countries.
Additional Fitbit trademarks can be found at
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
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share your Fitbit experience.
Forward-Looking Statements
This press release contains forward-looking statements, within
the meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the future
retail availability of Fitbit Ionic, Fitbit Flyer and Fitbit Aria 2
Wi-Fi Smart Scale, including any device accessories, as well as the
future availability of the Fitbit app software development
kit, Fitbit Studio, Fitbit App Gallery and available
apps, Fitbit Coach, Guided Health Programs, and other product
features described in this release. These forward-looking
statements are only predictions and may differ materially from
actual results due to a variety of factors, including the effects
of the highly competitive market in which we operate, including
competition from much larger technology companies; any inability to
successfully develop and introduce new products, features, and
services or enhance existing products and services; product
liability issues, security breaches or other defects; and other
factors discussed under the heading “Risk Factors” in our most
recent report on Form 10-Q filed with the Securities and
Exchange Commission. All forward-looking statements contained
herein are based on information available to us as of the date
hereof and we do not assume any obligation to update these
statements as a result of new information or future events.
i Battery life varies with use and other factors. Up to 10 hours
using GPS or playing music.
ii Fitbit Coach app and Audio Coaching sessions in the app will
be available in October 2017. Audio Coaching sessions on Fitbit
Ionic will be available in 2018.
iii Pandora app requires Pandora Plus or Premium subscription,
available in the U.S. only. Starbucks app is available in North
America only.
iv adidas all Day app will be available in U.S. only; Nest app
will be available in Australia, EMEA and U.S. only; and Flipboard,
GAME GOLF and Surfline available globally.
v Leather accessories are made of Horween leather and other
leather materials.
vi Fitbit Coach video workouts will be available in
English, French, German, Portuguese and Spanish this fall. Audio
Coaching workouts will be available in English in
the Fitbit Coach app this fall, with French and German
languages coming soon. Guided Health Programs will be available in
2018 in English in the Fitbit app.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170925005450/en/
Fitbit, Inc.Jen Ralls, 415-941-0037PR@fitbit.com
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