USA TODAY Launches “Nationscape Insights” with Democracy Fund & UCLA: Public Opinion Project to Capture a Nuanced Picture...
28 February 2020 - 9:30PM
Business Wire
Data from the massive weekly survey will
comprise more than 500,000 interviews leading up to the 2020
elections
To capture a comprehensive picture of the American electorate,
USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), is launching a
new project with Democracy Fund's Voter Study Group and UCLA based
on data from Nationscape, one of the largest election focused
public opinion surveys ever conducted. The Nationscape survey will
interview people in nearly every county, congressional district,
and mid-sized U.S. city in the leadup to the 2020 election.
The weekly survey was designed and is managed by UCLA political
scientists Lynn Vavreck and Chris Tausanovitch. It is fielded by
market research platform Lucid and will conduct more than 500,000
interviews leading up to the 2020 elections, shedding light on
attitudes and issues as they take shape. The survey asks questions
about more than 40 issues and policies every week – capturing
Americans’ attitudes as well as how they prioritize those policies.
The project’s unprecedented size will also allow for demographic
and geographic deep-dives on groups that are typically too small to
examine.
USA TODAY and Gannett’s network of local market reporters will
access Nationscape Insights analyses on Americans’ opinions across
the country to generate interactive stories that allow people to
understand the issues where voters agree and disagree, and how
those opinions are changing over time.
This morning, USA TODAY released findings from Nationscape,
based on interviews with 31,508 people conducted in 2020, revealing
that Democratic and Republican voters both agree on issues such as
background checks for gun purchases and tax cuts for families
making less than $100,000 per year, but remain split on a range of
policy issues, including health care and building a wall on the
U.S. southern border. Among likely Democratic primary voters, the
two issues where there is most disagreement are abolishing private
health insurance and Medicare for All. The results, including data
analysis and a data visualization component, can be found at
www.usatoday.com.
“The Nationscape project is important for helping Americans
learn about the diverse perspectives different communities have on
key issues, and we’re thrilled to be able to leverage our local
footprint in newsrooms across the country for this important
effort,” said Nicole Carroll, editor in chief of USA TODAY.
"In this high-stakes election year, voters and civic leaders
need the illuminating power of the Nationscape survey to help
ensure our politics and public debate are as informed and
responsive as possible,” said Lauren Strayer, Managing Director of
Communications and Network at Democracy Fund. “Nationscape’s unique
ability to help us understand the perspectives of Americans at the
local, regional, and national level is unprecedented.”
About USA TODAY
Founded in 1982, USA TODAY reflects the pulse of the nation,
serving as host of the American conversation by delivering
high-quality, engaging content through unique visual storytelling
across all platforms. A media innovator, USA TODAY reaches more
than 90M unique visitors each month across digital platforms, with
more than 25 million downloads of our award-winning app. USA TODAY
is owned by Gannett Co., Inc. (NYSE: GCI).
About Democracy Fund Voter Study Group
The Democracy Fund Voter Study Group is a research collaboration
of more than two dozen analysts and scholars from across the
political spectrum. Created in the wake of the 2016 election, the
Voter Study Group’s goal is to better understand the American
electorate by examining and delivering insights on the evolving
views of American voters. Research and analysis from Voter Study
Group members can be found at www.voterstudygroup.org and on
Twitter @democracyfund.
About UCLA
Consistently ranked as one of the world’s top public
universities, UCLA is dedicated to research that improves our
world, service that benefits our local and global communities, and
teaching that offers a world-class education to exceptional
students from all backgrounds, including the one-third of UCLA
students who go on to become first-generation college graduates.
Political Scientists Chris Tausanovitch (@ctausanovitch) and Lynn
Vavreck (@vavreck) are the project leads at UCLA.
About Lucid
Lucid is a programmatic market research platform that provides
access to authentic, first-party data in over 100 countries. Its
products and services enable anyone, in any industry, to ask
questions of targeted audiences and find the answers they need —
fast. These human answers can be used to uncover consumer
motivations, increase revenue, and measure the impact of digital
advertising. Founded in 2010, Lucid is headquartered in New
Orleans, Louisiana, with offices throughout the U.S., Europe, Asia,
and Australia. Learn more about Lucid at www.luc.id or follow them
on Twitter at @lucid_hq.
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For Media Inquiries, Contact: USA TODAY NETWORK
Chrissy Terrell Corporate Communications and Public Relations,
Director 504.952.4225 caterrell@usatoday.com
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