General Mills will showcase its brand investment on America’s premier advertising stage, reminding fans that Totino’s Pizza Rolls are the perfect snack for game day with incredible value.

On February 9, Totino’s Pizza Rolls will tackle the 2025 Big Game with a touchdown-worthy debut. For the first time, football fans will see Totino’s Pizza Rolls in prime time on sport’s biggest night, marking General Mills’ return to the Big Game after more than a decade.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241210211820/en/

Totino’s Pizza Rolls will debut the brand’s first ad spot in the Big Game this February. (Photo: Business Wire)

This announcement underscores General Mills’ continued investment in building iconic brands, making everyone’s favorite epic and snackable pizza bites the first in the frozen pizza category to advertise in the Big Game.

“Totino’s Pizza Rolls has been an iconic brand for decades, bringing people together with a delicious and affordable snack, and our Big Game announcement underscores General Mills’ continued investment in building bold brands during key consumer moments," said Doug Martin, Chief Marketing Officer for General Mills. “We know Totino's is well-positioned to win at game time, and the Big Game is the ideal moment for Totino's Pizza Rolls to connect with fans and elevate their snacking experience with an incredible value and delicious taste.”

As one of America’s favorite game day foods*, pizza makes every watch party complete — especially when it comes in a hot and delicious bite size snack. During the 2024 regular season playoffs, Totino’s dynamic ad campaign taking on “Big Pizza” resulted in the second highest sales month in Totino's 30-year history – marking a significant milestone for the brand. Now, on the heels of a fall campaign highlighting the value of 10 Totino’s Pizza Rolls for about $1**, the brand’s biggest moment yet will bring together pizza and football fans through Totino’s Pizza Rolls’ distinct humor.

“There’s no better way for us to showcase the epicness and absurdity of Totino’s Pizza Rolls than with a hilarious spot on football’s largest stage,” said Blake Holman, Business Unit Director for Totino’s Pizza Rolls. “As the brand known for showing up in epic ways and always bringing something fresh and exciting, we keep consumers coming back for more with pizza snacks that meet today’s demand for convenience, affordability and taste. Pizza lovers can buckle up for a unique surprise from Totino’s Pizza Rolls this February!”

There’s no need to wait until the Big Game though, as Totino’s Pizza Rolls reign supreme for the entire season. With classic flavors like pepperoni and innovative offerings like orange chicken or brand-new spicy options, there’s a pizza roll snack for every taste preference.

Totino’s Pizza Rolls is also bringing back “Hang Time,” its first Spanish-language ad for the Big Game, which debuted in 2024. The spot will air as a separate Spanish-language ad on Fox Deportes and Telemundo Deportes during February’s Big Game.

Big things are coming, but fans will have to hold tight for more! Stay tuned for teasers in the coming months by visiting Totinos.com and follow Totino’s on Instagram, TikTok, and Facebook.

*2023 NCSolutions Consumer Survey: America’s Favorite Big Game Eats

**Based on the average retail price of the 100ct, 130ct, and 160ct Totino’s Pizza Rolls. Source: Nielsen Sales Data ending 4/20/2024.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blu e Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.

General Mills Media Line Media.Line@genmills.com

Edelman Carolina Cepeda carolina.cepeda@edelman.com

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